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By: Marketo     Published Date: Sep 22, 2015
The challenge of meeting the modern buyers expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
Tags : marketo, digital advertising, strategy, ads, technology, measure, acquisition, loyalty, nurture, branding
     Marketo
By: Marketo     Published Date: Feb 11, 2019
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels. In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checkli
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     Marketo
By: LogMyCalls     Published Date: Oct 20, 2014
The comprehensive guide to call tracking for digital marketing agencies.: the ins and outs and what you should be thinking about when shopping for a vendor or setting up your platform.
Tags : digital marketing, marketing agency, phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate, prove roi, data driven marketing, improve marketing performance
     LogMyCalls
By: DocuSign UK     Published Date: Aug 08, 2018
Procurement’s Pesky Paper Problem We know time is precious, so we’ll get right to the point: Paper-based processes are tarnishing your procurement department’s reputation for driving cost savings, improving service, and expediting execution. First, there’s the printing, scanning, faxing, and mailing of documents. Then comes the constant tracking down of physical signatures for everything from statements of work to supplier contracts. Add in the manual filing, searching, and retrieving of hard copies, and it’s no wonder that inefficiency abounds.
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     DocuSign UK
By: LogMyCalls     Published Date: Oct 20, 2014
Find out the commonalities of phone calls that convert into revenue.
Tags : phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate, prove roi
     LogMyCalls
By: The Starr Conspiracy     Published Date: Jun 23, 2017
Stop us if you’ve heard this one before: The learning management system is dead. The LMS is mentioned in learning the same way that people talk about applicant tracking systems in recruiting and performance evaluation solutions in talent management. They’re the technologies people love to hate. The solutions people want to love? Many times, these are the so-called “next-generation solutions.”
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     The Starr Conspiracy
By: Jobvite     Published Date: Aug 25, 2016
The talent acquisition market has changed dramatically. It is no longer just about placing ads on different sites and waiting for the resumes to roll in. Rather, it’s ferreting out those passive candidates and convincing them that your company is where they can shine and grow in their profession. Today’s recruiters must proactively search, find, and nurture candidates in this tough job market, and they need good tools to do this. In Forrester’s 45 criteria evaluation of talent acquisition vendors, we identified the 12 most significant software providers — ADP, Cornerstone OnDemand, Findly, IBM Kenexa, iCIMS, Jobvite, Lumesse, Oracle, PageUp People, PeopleFluent, SuccessFactors, and Technomedia — in the talent acquisition category that provide both applicant tracking system (ATS) and various levels of talent relationship management (TRM) functionality in their recruiting offering. This report details our findings about how well each vendor fulfills our criteria and where they stand in r
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     Jobvite
By: Pardot LLC     Published Date: Jun 09, 2011
Find out how to refine your email campaigns and achieve maximum ROI by following the simple steps of: Tailoring, Testing, Timing, and Tracking.
Tags : content., email campaigns, marketing automation, pardot, tailoring, testing, timing, tracking
     Pardot LLC
By: Indegy     Published Date: Jun 17, 2019
The Indegy Industrial Cybersecurity Suite protects industrial networks from cyber threats, malicious insiders, and human error. From threat detection and mitigation to asset tracking, vulnerability management, configuration control and device integrity checks, our Industrial Control System (ICS) security capabilities maximize the safety and reliability of your operational environment. Deployed as a network or virtual appliance, Indegy’s agent-less solution offers comprehensive security tools and reports for IT security personnel and OT engineers. The Indegy Suite delivers crystal clear situational awareness across all sites and their respective OT assets - from Windows Servers to PLC backplanes - in a single pane of glass.
Tags : cybersecurity, industrial networks, security capabilities, indegy
     Indegy
By: SAS     Published Date: Aug 04, 2016
The Internet of Things (IoT) – devices and sensors connected to computing systems and networks – has received enormous attention in the last few years. The attention is due, in part, to the proliferation of connected devices, from about a million in the early 1990s to more than five billion today. In addition, the technology for connecting the devices has become more affordable and easier to integrate. The result is that IoT is helping to digitize more and more business processes, from the factory floor to tracking shipments across oceans. Digitized processes are providing a continuous stream of digital data. By analyzing the data stream, businesses can refine their processes by better understanding how those processes are performing, identifying possible issues sooner and uncovering areas for improvement.
Tags : best practices, technology, data, competitive advantage, data stream, digitized process
     SAS
By: ScriptLogic     Published Date: Mar 30, 2012
So given the tough economic times, what else can IT do to deliver more value to the business? Are there potential blind spots within the IT organization that could destroy a carefully planned budget? Does your company have an active SAM program?
Tags : scriptlogic, software asset management, software license, tracking, automation, system center configuration manager, sccm, virtual application
     ScriptLogic
By: Absorb     Published Date: May 09, 2018
eLearning has become the prevailing approach to employee onboarding, compliance training, and professional development. The efficiencies that eLearning affords stem from automation, customization and self-service. These attributes allow end users (employees and others) to access just the right training at just the right time. They also provide Learning and Development administrators the peace of mind that training will be delivered as needed, in a consistent manner and that tracking the progress of individuals will also be made simpler by automation.
Tags : lms, employee, training, efficiencies, elearning, automation
     Absorb
By: LogMyCalls     Published Date: Oct 20, 2014
Call tracking is not enough. Call tracking tells you which marketing channels produced phone calls...Conversation Analytics tells you which phone calls produced revenue.
Tags : call tracking, conversation analytics, marketing analytics, call intelligence, marketing conversion rate, prove roi
     LogMyCalls
By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
Tags : mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data, conversion, marketing roi, direct mail campaign, multi channel marketing, integrated marketing campaign, lead generation, campaign management, tracking and measurement, reports and analytics, marketing dashboard
     Mindfire
By: Intouch Insight     Published Date: May 15, 2018
We know that great customer experiences lead to increased revenue. Happy customers are loyal customers, and loyal customers are more likely to share their positive experiences and recommend their favorite brands to people they know. But when it comes to making the connection between improved customer experience (CX) and revenue growth, CX pros often struggle to prove the value of their programs. The good news is there are many ways to show the return on investment (ROI) of customer experience initiatives. With the right measurement tactics in place, a solid business case can be developed.This guide includes definitions and formulas to measure the success of your own CX program.
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     Intouch Insight
By: XpertHR     Published Date: Oct 23, 2017
We all know that attracting top talent takes time—and money, but how much is too much? In a competitive recruiting environment, managing the metrics of talent acquisition can help talent leaders identify opportunities for improvement as well as areas of best practice. What metrics really matter and how can you set up manageable methods of tracking, and reporting on, results that resonate with the C-suite?
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     XpertHR
By: Borer Data Systems Ltd.     Published Date: Nov 07, 2007
Swiping a card to gain access to a company building is now a perfectly accepted feature of everyday corporate life. Over the years, we have all grown familiar with the routine and the advantages it brings to access control. But where cards were once used exclusively to open doors, controlling who went where and when in a building, now they can be used for a wide variety of extra functions.
Tags : security, security management, access control, identity management, iam, authentication, tracking, workforce, workforce management, employee management, borer, access control, ip world, borer, borer data systems, office security, building security, card technology
     Borer Data Systems Ltd.
By: HotSchedules     Published Date: Jan 17, 2019
Did you know that the average restaurant loses 3-10% of its purchased food before it ever makes to the table ? It’s a sad but true statistic. In an industry where effectively cutting costs can make or break your business, operators can’t afford to simply be conscious of their food waste. They need to take action. In this infographic, you’ll get a good idea of just how much food your restaurant could be wasting, and what your business stands to gain from better waste tracking.
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     HotSchedules
By: ESET     Published Date: Feb 17, 2010
Analysis of ESET's ThreatSense.Net®, a sophisticated malware reporting and tracking system, shows that the highest number of detections this month, with almost 9.90%, was the Win32/Conficker class of threat.
Tags : eset, threats, malware reporting, tracking system, win32/conficker, threatsense.net, security
     ESET
By: Citrix ShareFile     Published Date: Jul 11, 2017
Functionality, cost effectiveness and efficiency drive your firm. Apply those standards to sharing large files if you want to beat competitors who use standard, less professional file-sharing tools with clients. Read this e-book to discover how you and your firm can: Avoid the unreliability and time-consuming limitations of FTP and email. Stop breaking up files and start tracking their status. Increase the speed of transferring proposals, specs and more without sacrificing security.
Tags : cost effectiveness, efficiency, data sharing, data security
     Citrix ShareFile
By: AlienVault     Published Date: Oct 20, 2017
Threat Intelligence is one of the most critical weapons we can use in cyber defense. Knowing which attackers are trying to target your organization, as well as how, why, and when gives you an advantage when trying to thwart these attacks. In today’s landscape, security researchers are a modern-day version of Sherlock Holmes. They’re constantly analyzing clues to an adversary’s motives and techniques, tracking down their ephemeral footprints amidst the chaos of our cyber community. However, these researches can also make hasty conclusions before all the facts are gathered, and dismiss the most important clues during investigations. This evaluation guide is designed to help you evaluate threat intelligence service providers, so that you can effectively put threat intelligence to work for you. You’ll learn: • The 3 characteristics to look for when evaluating threat intelligence vendors • The most important questions to ask when evaluating threat intelligence vendors and what to listen for
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     AlienVault
By: Marchex     Published Date: Dec 10, 2010
This white paper focuses on the following three reasons why call tracking and analytics is such an essential component of a digital marketer's toolkit.
Tags : marchex, call tracking, analytics, digital marketing, search marketing, phone call, performance-based advertising, search bid, conversion rates
     Marchex
By: Kronos Incorporated     Published Date: Jan 23, 2013
For High-Performing Organizations, Time and Attendance Is More Than Just Tracking and Automating Timesheets
Tags : it trends, big data, workforce management, cloud, cloud computing, hrms, small business, hris, smb, time & attendance, timekeeping, scheduling, automation, best-in-class, timekeepers
     Kronos Incorporated
By: Sysomos     Published Date: Oct 24, 2012
Leading brands use social media to attract and nurture brand evangelists, to generate leads and make sales, and much more. Here are 8 tips that Sysomos recommends for building your brand with social media.
Tags : social media monitoring tools, business intelligence, analysis, analytics, dashboard, tracking, trends, assessment, agency, marketers, business, enterprise, network, twitter, facebook, fans (24), building brands, evangelists, products, services
     Sysomos
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