click data

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By: AdRoll     Published Date: Jul 11, 2017
Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with click measurement? How long should you wait to give credit to user activity? In this whitepaper, we examine the history of attribution models and dive deep into AdRoll platform data, third-party research, and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks. Attribution is critical to marketing success because nothing has a bigger influence on evaluating results than how you measure the impact of your advertising. And in the digital paradigm, almost everything is measurable. When we surveyed our customers, we heard this point loud and clear. Of the 1,050 marketers we spoke to in our 2016 State of the Industry Report, 84% believe attribution is critical or ver
Tags : attribution, adroll, performance marketing, advertising
     AdRoll
By: Altiscale     Published Date: Aug 25, 2015
Weren't able to attend Hadoop Summit 2015? No sweat. Learn more about the latest Big Data technologies in these technical presentations at this recent leading industry event. The Big Data experts at Altiscale - the leader in Big Data as a Service - have been busy at conferences. To see all four presentations (in slides and youtube video), click here. https://www.altiscale.com/educational-slide-kit-2015-big-data-conferences-nf/ • Managing Growth in Production Hadoop Deployments • Running Spark & MapReduce Together in Production • YARN and the Docker Ecosystem • 5 Tips for Building a Data Science Platform
Tags : hadoop, hadoop technologies, hadoop information
     Altiscale
By: AWS     Published Date: Apr 27, 2018
Until recently, businesses that were seeking information about their customers, products, or applications, in real time, were challenged to do so. Streaming data, such as website clickstreams, application logs, and IoT device telemetry, could be ingested but not analyzed in real time for any kind of immediate action. For years, analytics were understood to be a snapshot of the past, but never a window into the present. Reports could show us yesterday’s sales figures, but not what customers are buying right now. Then, along came the cloud. With the emergence of cloud computing, and new technologies leveraging its inherent scalability and agility, streaming data can now be processed in memory, and more significantly, analyzed as it arrives, in real time. Millions to hundreds of millions of events (such as video streams or application alerts) can be collected and analyzed per hour to deliver insights that can be acted upon in an instant. From financial services to manufacturing, this rev
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     AWS
By: AWS     Published Date: May 18, 2018
We’ve become a world of instant information. We carry mobile devices that answer questions in seconds and we track our morning runs from screens on our wrists. News spreads immediately across our social feeds, and traffic alerts direct us away from road closures. As consumers, we have come to expect answers now, in real time. Until recently, businesses that were seeking information about their customers, products, or applications, in real time, were challenged to do so. Streaming data, such as website clickstreams, application logs, and IoT device telemetry, could be ingested but not analyzed in real time for any kind of immediate action. For years, analytics were understood to be a snapshot of the past, but never a window into the present. Reports could show us yesterday’s sales figures, but not what customers are buying right now. Then, along came the cloud. With the emergence of cloud computing, and new technologies leveraging its inherent scalability and agility, streaming data
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     AWS
By: AWS     Published Date: Nov 12, 2018
VMware Cloud on AWS makes it easier for your organization to run VMware workloads on AWS, giving you a simple path to hybrid cloud deployment. Adopting this service will allow your organization to preserve your investments in existing applications, licenses, and processes, while taking advantage of the advanced capabilities that AWS has to offer. With just a few clicks, you will be able to rapidly provision and scale AWS resources that are operationally consistent with vSphere. VMware Cloud on AWS delivers workload portability powered by the VMware technology in your on-premises data center, combined with the cloud-scale resources and global footprint of AWS. It is truly a next-generation solution that gives you the best of both worlds.
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     AWS
By: ClickSquared     Published Date: Jul 07, 2009
Learn how by achieving a 360-degree view of customer interests, markets can achieve unprecedented levels of: *Personalization, *Timing, *Relevance, *Cost-efficiency, *Accountability
Tags : clicksquared, interactive relationship marketing, lifecycle, irm, web 2.0, granular personalization, analytical marketing models, database marketing
     ClickSquared
By: Clustrix     Published Date: Sep 04, 2013
Find out how AdScience has been able to increase their revenue potential by five times using Clustrix to optimize bidding for their online ad broker agency. AdScience runs complicated algorithms to process bids for ad space based on click history. It's critical for AdScience to have instant access to smart data.
Tags : adscience, revenue, technology, clustrix, algorithms, case study, best practices, networking
     Clustrix
By: Datastax     Published Date: Nov 07, 2017
Regular customer experience solutions just segment and stereotype their customers and perform in a sort of action-reaction, request-response manner, rather than being instantly responsive. Being responsive means adjusting to each additional interaction and observed behavior, and making every action, every click, every scroll, every email, every second spent on your app part of a larger conversation. You need to have the systems in place that can effectively engage a customer in that conversation and not just analyze it with historical data or after the fact.
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     Datastax
By: Datastax     Published Date: Aug 03, 2018
eCommerce is a whole new ball game today. Customers want quick, instantly responsive applications that adapt to their personal preferences and buying history, and if the application lags for just a moment, they click away at the expense of your bottom line. Read this white paper to learn what today’s ecommerce applications need at the data layer to thrive in the Right-Now Economy and the specific features that make DataStax Enterprise the best choice for your ecommerce apps.
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     Datastax
By: Dell EMC     Published Date: Oct 08, 2015
To compete in this new multi-channel environment, we’ve seen in this guide how retailers have to adopt new and innovative strategies to attract and retain customers. Big data technologies, specifically Hadoop, enable retailers to connect with customers through multiple channels at an entirely new level by harnessing the vast volumes of new data available today. Hadoop helps retailers store, transform, integrate and analyze a wide variety of online and offline customer data—POS transactions, e-commerce transactions, clickstream data, email, social media, sensor data and call center records—all in one central repository.
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     Dell EMC
By: Deluxe     Published Date: Mar 15, 2017
Best-in-class FI marketers have embraced the power of signals. Through their everyday actions, consumers and businesses continually create signals for marketers like you. A signal is an indication of intent or behavior. Examples of activities that produce signals include making a purchase, searching online for information about a financial product, clicking on an ad, applying for a loan, and paying off debt. Each signal can be tracked, monitored, and acted upon. Reaching customers at the critical moment, in the right channel with the right message, requires keen insights about the signals they’re producing. Signals aren’t new to marketing. In fact, you may already be using new mover lists or even search engine marketing. Today, though, there is so much more valuable data available — if you know where to look and what to do with it.
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     Deluxe
By: Eloqua     Published Date: Sep 28, 2011
B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.
Tags : digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation
     Eloqua
By: Eloqua     Published Date: Jan 13, 2012
B2B purchasing in a Web 2.0 world has become an interactive process driven by customers. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes like lead scoring and nurturing to drive better leads for sales.
Tags : digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation
     Eloqua
By: Empyr     Published Date: Jan 09, 2018
Like many brands with a large footprint of physical store locations, this automotive retailer was having trouble connecting its online ad spend to actual in-store revenue. In order to reach online consumers, their digital marketing strategy had been buying clicks (CPC) and impressions (CPM). They realized these methods were lacking because: - They had no true gauge of what ads were working - Their ROI was often inflated by making assumptions instead of using data - It required a heavy upfront investment
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     Empyr
By: Eyeblaster, Inc.     Published Date: Apr 02, 2009
One of the big challenges faced by online marketers and agencies that handle large online budgets is maximizing conversions and optimizing online budgets at zero or minimum cost. This issue of the Eyeblaster Analytics Bulletin presents findings on conversions and a multitude of methods that can be deployed to ensure a better yield of successful digital campaigns.
Tags : eyeblaster, click-thru rate, conversion rate, format type, conversion rate, rich media, data capture, ctr
     Eyeblaster, Inc.
By: Fathom SEO     Published Date: Jan 28, 2008
A new guide from Fathom SEO explains how businesses can maximize search engine marketing efforts by adopting a holistic management plan for Pay-Per-Click and Search Engine Optimization. Learn how to effectively share data about keywords, ad copy and landing page performance.
Tags : seo, search engine, sem, search marketing, search engine marketing, ppc, pay per click, keywords
     Fathom SEO
By: FireEye     Published Date: Mar 05, 2014
Cyber attacks are growing more sophisticated and, more often than not, target small and midsize businesses (SMBs). One unlucky click - a malicious email attachment, a link to a legitimate but compromised website - could result in a costly data breach that drains your bank account and customer trust. This paper explains targeted attacks and examines reasons cyber attackers are aiming at small and midsize businesses, including: Value of your data; Low risk and high returns for criminals; Why SMBs are easier targets.
Tags : fireeye, persistent threats, advanced attacks, multi-vector, multi-stage nature, combatting advanced attacks, cohesive threat vectors, correlated threat vectors
     FireEye
By: Group M_IBM Q119     Published Date: Feb 21, 2019
At IBM Watson Marketing, we believe deeply in this practice and have dedicated a large effort to provide some of this critical data to marketers. The newest IBM Watson Marketing annual report of marketing benchmarks is bigger and better than ever with mobile marketing metrics data in addition to email marketing metrics. This year’s report includes traditional benchmark metrics such as email marketing open, click-through and unsubscribe rates, as well as email client and device data and engagement/read rates. New this year to the report are delivery and message frequency metrics for SMS and open and clickthrough rates for mobile push messages.
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     Group M_IBM Q119
By: HP     Published Date: Jan 20, 2015
There are many new ways Big Data analytics can significantly boost marketing and promotional efforts through real-time and historical analysis of online data, such as clickstream or purchase transactions. Unstructured data based on social media—even photos and video—offers enormous potential when analyzed with the right tools.
Tags : big data, hp haven, scalable, secure data platform, ecosystem, security
     HP
By: IBM     Published Date: Feb 08, 2008
Technology has helped financial institutions work harder and faster than ever before. The downside: Sensitive data is more vulnerable than ever before. Financial Insights offers ideas and solutions to improve Information Security (IS). Click to learn more on protecting your most important assets, your data.
Tags : bank, banks, financial, financial institutions, fisma, compliance, data security, information management
     IBM
By: IBM     Published Date: Oct 15, 2013
Discover the four key dimensions to personalized web marketing, and learn from the real life successes of enterprises that have made the personalized web a core part of their growth strategies.As you can see, web marketing can achieve comparable success when you make the four personalization steps your own.
Tags : ibm unica, click-throughs, personalizing web experience, customer needs, data sources, specific site analyses, across channels, sales and marketing opportunities
     IBM
By: IBM     Published Date: Mar 30, 2017
In today’s competitive on-line world, the speed of change in customer behaviour is increasing. In addition, in industries such as retail banking, car insurance and to some extent retail, the Internet has become the dominant way in which customers interact with an organisation. Yet in many data warehouses today, being able to analyse customer on-line behaviour is often not possible because the clickstream web log data needed to do this is missing. It is a key point because customer access to the web has made loyalty cheap.
Tags : cyber attacks, data protection, it security, security solutions, system protector, web security, analytics
     IBM
By: IBM APAC     Published Date: Oct 16, 2018
IBM Hyperconverged Systems powered by Nutanix is the only hyperconverged solution to combine the unmatched performance of Power Systems and the one-click simplicity of the Nutanix Enterprise Cloud Platform software solution. Find out how IBM Hyperconverged Systems powered by Nutanix can help you Greatly simplify your data center environment Reduce cost of operation by 60% Endlessly scale as your infrastructure needs grow
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     IBM APAC
By: ICG Commerce     Published Date: Jan 28, 2008
A new guide from Fathom SEO explains how businesses can maximize search engine marketing efforts by adopting a holistic management plan for Pay-Per-Click and Search Engine Optimization. Learn how to effectively share data about keywords, ad copy and landing page performance.
Tags : seo, search engine, sem, search marketing, search engine marketing, ppc, pay per click, keywords
     ICG Commerce
By: Juniper Networks     Published Date: Oct 20, 2015
Expand data center operations for greater automation and ease of management in a private cloud infrastructure to keep pace with exploding demand for images, video, and music from customers.
Tags : juniper, shutterstock, metafabric, private cloud, data center, networking, security, storage
     Juniper Networks
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