content performance

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By: AdRoll     Published Date: Aug 22, 2017
Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM. We’ll provide practical, actionable advice and tips on all aspects of ABM, with a bottom-up approach that asks and answers the question: “How?” How to set goals and objectives? How to select target accounts and specific roles? How to create a compelling buyer journey and, in turn, align content around it? We’ll then show you, step by step, how to roll out ABM campaigns and, critically, how to structure your CRM and marketing platforms around them. As a performance marketing platform that allows you to collect, analyze, and act on your data at scale, AdRoll is uniquely positioned to demonstrate how you can achieve this. So, if your company depends on closing long-cycle, mu
Tags : account based marketing, marketing programs, adroll. crm
     AdRoll
By: Akamai Technologies     Published Date: May 05, 2017
Security and performance were once considered separate issues requiring very different solutions. But now that malicious hackers have discovered new and better ways to affect both aspects of a website, you need solutions that can plug security holes while enhancing frontend performance. How is that possible? In this report, we explore browser-based solutions that can beef up security and enhance end-user performance in one stroke. This report examines several techniques for dealing with third party content issues in the browser, including HSTS, iframe, and prefetch. It also dives into service workers and browser-based scripts that provide many security and performance options. Download it now and learn how you can jointly improve security and increase performance.
Tags : cyber security, security, web linking, performance
     Akamai Technologies
By: Akamai Technologies     Published Date: May 08, 2017
While the shift from disk to digital offers tremendous potential opportunities, it also presents a host of new challenges for gaming companies. As the online channel grows increasingly complex and the pace of innovation accelerates, many companies struggle to keep up. Not only are there websites and storefronts to manage, but also real-time gaming servers, large software downloads, and live-streamed competitions and events. Games are transforming from fixed, boxed products to dynamic, ongoing services – with frequently updated content, in-game micro-transactions, virtual goods and social interactions. Mobile adds another dimension to the trend, as consumers increasingly look to play on smart phones and tablets – or on multiple screens across devices. To successfully navigate this complex and changing landscape, gaming companies need an agile, high- performance infrastructure that allows them to turn the Internet into a reliable and effective online distribution channel. This requires f
Tags : akamai, akamai gaming, infrastructure, distribution channel, technological advancements
     Akamai Technologies
By: AppNeta     Published Date: Oct 28, 2013
Let’s face it, users are impatient. They demand a blazingly fast experience and accept no substitutes. While the effects of poor performance are obvious, it makes one wonder about the relationship between client latency and the “perception of speed”. After all, the user can trigger many state change events (page load, submit a form, interact with a visualization, etc.) and all these events have an associated latency to the client. However, are certain types of latency more noticeable to the user then others?
Tags : appneta, web applications, applications, applications latency, web applications latency, latency, client latency, time to first byte
     AppNeta
By: ASG Software Solutions     Published Date: Feb 24, 2010
A recent survey of CIOs found that over 75% want to develop an overall information strategy in the next three years, yet over 85% are not close to implementing an enterprise-wide content management strategy. Meanwhile, data runs rampant, slows systems, and impacts performance. Hard-copy documents multiply, become damaged, or simply disappear.
Tags : asg, cmdb, bsm, itil, bsm, metacmdb, archiving, sap
     ASG Software Solutions
By: AWS     Published Date: Jun 15, 2016
Netflix, one of the world’s leading Internet television networks, is using AWS to deliver billions of hours of content monthly, and run its analytics platform for optimum performance of its global service.
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     AWS
By: BloomReach     Published Date: Dec 22, 2014
Introducing BloomReach Compass, a tool that understands your site's content and identifies opportunities to maximize revenue. Surface and prioritize opportunities out of your billions of datapoints from content details, user behavior, and business performance.
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     BloomReach
By: Box     Published Date: Jan 16, 2015
The nature of the financial services industry places a myriad of international compliance requirements on a company's IT team, as well as an expectation by its customers to deliver the high test levels of performance and reliability. To survive and thrive, businesses in the industry must not only keep pace with customer demand but gain competitive advantage. Those demands mean the IT team must be at the forefront of adopting emerging technologies. This is certainly true for Orangefield Columbus, who recently experienced significant growth in its multiple databases which led to the serious performance degradation of its existing storage system. By focusing on a proactive data management storage array, Orangefield was able to eliminate resource contention. Download now and examine Orangefield's journey to find a solution that would meet, and exceed, their performance and capacity requirements.
Tags : nexgen, vmware, citrix, flash, financial services, it management
     Box
By: Brainshark     Published Date: Nov 13, 2013
Learn how well your sales content is driving sales performance and identify steps to maximize the return on your content investment in the report by sales strategy expert Stephen Diorio.
Tags : sales content, content creation, sales enablement, sales performance
     Brainshark
By: Brainshark     Published Date: Apr 24, 2015
This exclusive report takes an in-depth look at the sales productivity problem, with a focus on the role content plays in enabling more effective and efficient sales conversations.
Tags : sales marketing alignment, sales content, sales enablement, content marketing, product marketing, sales productivity, sales effectiveness, sales management
     Brainshark
By: Brainshark     Published Date: Apr 24, 2015
In this SiriusDecisions brief, you’ll learn four sets of best practices to accelerate reps’ sales skill growth, increase their product knowledge and acclimate them to their new company.
Tags : sales content, sales enablement, sales onboarding, sales productivity, sales effectiveness, sales management, sales training, sales meetings
     Brainshark
By: Brightcove     Published Date: Sep 29, 2015
Higher-value content equates to better performance, and no other form of content creates value for consumers like video does. Utilizing video beyond just another type of content asset and more as a marketing program accelerator can turbocharge other marketing programs more effectively and increase total marketing ROI.
Tags : video marketing, channel marketing, consumer marketing, email campaign, email list management, email management
     Brightcove
By: BrightEdge     Published Date: Nov 13, 2014
BrightEdge tapped into its massive Data Cube repository to provide a comprehensive view into the channels that drive traffic and the types of content that perform best. BrightEdge created this report to help brands understand the actual performance of site content by channel and by industry.
Tags : brightedge, content marketing, data analytics, marketing data, marketing platform, market intelligence, business intelligence
     BrightEdge
By: Butler Technologies     Published Date: Jul 03, 2018
Data centers have become the epicenters of the digital world, and thus continue to grow in speed, complexity, and importance. Whether an efficiently-run data center is a means to deliver a service, e.g an Internet Content Provider (ICP), or if the data center is the primary business, e.g. a multi-tenant data center (MTDC) - testing is a critical element in meeting customer SLAs and/ or internal performance objectives.
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     Butler Technologies
By: Cisco     Published Date: Jan 05, 2016
With a global monthly reach consisting of more than 500 million mobile users and billions of requests, Tapjoy historically relied heavily on their IT footprint. They needed an environment that would allow them to accelerate the development and improve the performance of their big data algorithms, which help drive real time decision-making that delivers the best content to their global audience. Read more to learn how Tapjoy engineers opted for a cloud-based model to run their big data platform instead of bare metal, prioritizing agility and the ability to scale over bare metal performance.
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     Cisco
By: Cisco     Published Date: Apr 15, 2016
Running Tapjoy’s mobile ad platform on Cisco Metapod™ boosts algorithm performance and real-time content delivery. Read more to learn how.
Tags : content management, content delivery, best practices, mobile, performance management
     Cisco
By: Cisco     Published Date: Jul 11, 2016
With a global monthly reach consisting of more than 500 million mobile users and billions of requests, Tapjoy historically relied heavily on their IT footprint. They needed an environment that would allow them to accelerate the development and improve the performance of their big data algorithms, which help drive real time decision-making that delivers the best content to their global audience. Tapjoy engineers opted for a cloud-based model to run their big data platform instead of bare metal, prioritizing agility and the ability to scale over bare metal performance. Initially they deployed at AWS, but as the platform grew and their AWS costs increased, Tapjoy began to look for ways to better manage their growing public-cloud spend while increasing efficiency. They needed to do this without compromising the cloud experience they were giving their developers.
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     Cisco
By: Cision     Published Date: May 02, 2016
In the following paper, we will share the following key strategies that will fuel a successful social media strategy for your business. We will: - Outline the six strategies and technologies for creating a framework for success - Map out a social implementation model for setting up the distribution of your content in order to protect your brand when third-party platforms, such as Google and Facebook, inevitably make changes - Share the right way to think about measuring, monitoring and managing your social media strategy and performance
Tags : cision, social media, social media strategy, marketing
     Cision
By: Citrix Systems     Published Date: Oct 07, 2014
Mobile workspaces fulfill the vision for anywhere, anytime flexibility and productivity. People are empowered to get their work done in an always-on, fully secure environment that follows them everywhere, on any device. With seamless access to all corporate resources—even on the same devices that hold their personal content—people can get their work done faster and better for optimal business impact. By achieving true enterprise mobility, the organization as a whole gains new levels of agility and performance. This paper discusses the elements to a complete mobile workspace solution.
Tags : business, growth, workspace, mobile, experience, launch, windows, desktop
     Citrix Systems
By: Citrix Systems     Published Date: Nov 10, 2014
"Is your mobile micro app concealing a complex web property? The mobile web doesn’t just exist in your smartphone or tablet’s browser—there’s also an invisible but critical layer at the back end that powers mobile app services from content delivery to networking and collaboration. A micro app on a mobile device typically serves as the entry point to a web property. The combination of Citrix XenMobile and Citrix NetScaler offers enterprises an ideal solution that not only incorporates a comprehensive set of MDM and MAM features but also complements them with a market-leading, cloud-ready suite of capabilities for optimizing mobile web app performance, availability and security."
Tags : mobile, web properties, applications, infrastructure, network devices, performance, communicate, security
     Citrix Systems
By: Citrix Systems     Published Date: Feb 10, 2016
"Is your mobile micro app concealing a complex web property? The mobile web doesn’t just exist in your smartphone or tablet’s browser—there’s also an invisible but critical layer at the back end that powers mobile app services from content delivery to networking and collaboration. A micro app on a mobile device typically serves as the entry point to a web property. The combination of Citrix XenMobile and Citrix NetScaler offers enterprises an ideal solution that not only incorporates a comprehensive set of MDM and MAM features but also complements them with a market-leading, cloud-ready suite of capabilities for optimizing mobile web app performance, availability and security."
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     Citrix Systems
By: Cotendo     Published Date: Nov 18, 2011
Learn what's slowing down your dynamic mobile websites and mobile apps-and how to fix it. In this on-demand webinar, join Mobile IT leaders discussing best practices and a new case study on how to speed up the mobile end user experience.
Tags : mobile web best practices, mobile content delivery, mobile acceleration, mobile web performance, mobile website performance, mobile cdn, mobile cloud, mobile application performance
     Cotendo
By: Cotendo     Published Date: Nov 18, 2011
Learn about the technology limitations killing the performance of mobile websites and mobile applications, plus how innovations in mobile content delivery networks (CDNs) can transform users' experience of the mobile Web.
Tags : mobile cloud, mobile web performance, mobile website performance, mobile application performance, mobile content delivery, mobile acceleration, mobile cdn, cotendo mobile
     Cotendo
By: Dyn     Published Date: Mar 30, 2016
IPM offers unparalleled visibility across the Internet allowing you the ability to optimize infrastructure costs, mitigate risk, and protect your revenue. Unlike APM and NPM which only provide visibility into your applications or internal network respectively, IPM provides a complete end-to-end view of the public Internet so you can: - Decide where to host content and applications for top performance - Determine the impact website partners, such as cloud providers and ISPs, have on web responsiveness - Identify optimal cloud hosts, NSPs, CDNs, and SaaS providers for Internet traffic, by region - Monitor and measure service provider performance and SLA compliance
Tags : dyn, internet performance management, online performance, ipm, apm, npm
     Dyn
By: Dyn     Published Date: Nov 03, 2016
Global DNS performance and availability are critical to user experience. According to Gartner, “DNS is mission-critical to all organizations that connect to the internet. DNS failure or poor performance leads to applications, data and content becoming unavailable, causing user frustration, lost sales and business reputation damage.” But many businesses still rely on a single, often in-house DNS solution that lacks global scale and resiliency. This white paper reviews the business advantages of implementing a high availability DNS architecture using redundant DNS services. You will learn: - The critical role DNS plays in the user experience. - The risks of relying solely on a single DNS solution. - The added performance and reliability benefits of a high availability DNS architecture with a redundant managed DNS service. - Criteria for evaluating a managed DNS service provider.
Tags : dyn, dns, downtime risk, end-user experience, networking, enterprise applications
     Dyn
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