customer persona

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By: CA Technologies     Published Date: Jun 01, 2018
Thanks to numerous, headline-making incidents in recent years, cybercrime has risen toward the top of the concern list for many organizations—and the customers with whom they do business. You’ve heard many of the stories. Major health insurers, such as Anthem, Premera BlueCross and CareFirst had personal information for millions of their customers stolen. Sony Pictures experienced a breach that not only embarrassed employees and adversely impacted the release of the high-profile film, “The Interview,” but also damaged systems and applications—making it extremely difficult for the company to conduct business. The list goes on. Some you maybe haven’t heard, like the one about CodeSpaces, a provider of version management services to developers. When attackers were able to gain access to its cloud-based management consoles, they deleted the company’s entire infrastructure and backups—ultimately forcing CodeSpaces out of business. The bad news for organizations like yours is, thanks to the
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     CA Technologies
By: Cisco     Published Date: Apr 10, 2015
While providing your customers and guests with Wi-Fi, you can give them pertinent information, individual attention, and special offers. And you can learn how, where, and when they move through your venue. Customers or guests passing through your store, hotel, or other venue increasingly expect free Wi-Fi. They also expect personal service. You can give them both, which can help boost your sales. And in doing so, you can gain information that will help make your venue more attractive and profitable.
Tags : cisco, wifi, wireless. wan, wlan, network design, it solutions
     Cisco
By: Cisco     Published Date: Feb 23, 2016
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video
Tags : cloud computing, cisco, contact center, best practices, cloud network, data center
     Cisco
By: Cisco     Published Date: Jun 21, 2016
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video.
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     Cisco
By: Cisco     Published Date: Jun 21, 2016
The Cisco® Hyperlocation Solution is the industry’s first Wi-Fi network-based location system that can help businesses and users pinpoint a user’s location to within one to three meters, depending on the deployment. Combining innovative RF antenna and module design, faster and more frequent data processing, and a powerful platform for customer engagement, it can help businesses create more personalized and profitable customer experiences.
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     Cisco
By: Cisco     Published Date: Jul 08, 2016
Employees who can work securely anywhere help Cisco gain revenues, improve productivity, and deliver better customer service. Employees are mobile because we support everyone with technology and policies that allow them to work flexibly in terms of time, place, and device. We deliver this capability through Cisco products for secure wireless LAN (WLAN) and home and remote access (Cisco Virtual Office and VPN), as well as softphones, Cisco® WebEx®, Cisco Spark™, and extension mobility features. Our bring your own device (BYOD) policies and program allow employees to use their personal mobile devices to access the Cisco network, after the device is registered and confirmed as compliant with our security requirements for making it a secure or trusted device.
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     Cisco
By: Cisco     Published Date: Jul 11, 2016
Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video. Cloud solutions allow contact centers to gain access to new technology capabilities and channels on demand with the ability to scale up quickly. They offer the best technology innovation as well as the ability to scale agents up and down as business needs change. This whitepaper provides background on cloud contact centers, their advantages and the essential considerations for selecting a vendor.
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     Cisco
By: Cisco     Published Date: Dec 21, 2016
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video. Cloud solutions allow contact centers to gain access to new technology capabilities and channels on demand with the ability to scale up quickly. They offer the best technology innovation as well as the ability to scale agents up and down as business needs change. This whitepaper provides background on cloud contact cen
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     Cisco
By: Cisco     Published Date: Apr 20, 2016
Note: Part two of Karen Walker’s blog series continues her insights about Digital Transformation and spotlights how Cisco’s Marketing and Communications team is using technology to transform their function. Excerpt: Today’s marketers are delivering more and more content digitally, but to be effective that digital content can’t just be generic reference material. Rather, effective content must be relevant, timely, and personalized. And its goal should be to create a dialogue with the customer. This is no easy task. It requires investing in marketing technologies that help deliver personalized content with speed and agility. For modern marketers, technology opens the door to new revenue pipelines. Digital platforms and applications combined with data and analytics augment our go-to-market model.
Tags : cisco, digital, marketing, technology, mobile, marketing strategy
     Cisco
By: Cisco     Published Date: Dec 11, 2018
The goal of this review is to educate customers on the capabilities that Cisco’s SD-WAN solution provides when working with Amazon Web Services (AWS). ESG describes Cisco’s solution and highlights the business value it can deliver to customers via its integration with AWS. ESG completed this summary as part of an AWS-commissioned report to review nine SD-WAN vendors. Readers should use this review as a starting point when investigating how they can leverage the combination of AWS and Cisco for business advantage. I would like to receive email communications about products & offerings from Cisco & its Affiliates. I understand I can unsubscribe at any time. For more information on how Cisco collects and uses personal information, please see the Cisco Online Privacy Statement.
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     Cisco
By: Cisco EMEA     Published Date: Mar 26, 2019
Most organizations have invested, and continue to invest, in people, processes, technology, and policies to meet customer privacy requirements and avoid significant fines and other penalties. In addition, data breaches continue to expose the personal information of millions of people, and organizations are concerned about the products they buy, services they use, people they employ, and with whom they partner and do business with generally. As a result, customers are asking more questions during the buying cycle about how their data is captured, used, transferred, shared, stored, and destroyed. In last year’s study (Cisco 2018 Privacy Maturity Benchmark Study), Cisco introduced data and insights regarding how these privacy concerns were negatively impacting the buying cycle and timelines. This year’s research updates those findings and explores the benefits associated with privacy investment. Cisco’s Data Privacy Benchmark Study utilizes data from Cisco’s Annual Cybersecurity Benchma
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     Cisco EMEA
By: Cisco EMEA     Published Date: Jun 19, 2019
The EU’s General Data Protection Regulation (GDPR) became enforceable on May 25, 2018, and privacy laws and regulations around the globe continue to evolve and expand. Most organizations have invested, and continue to invest, in people, processes, technology, and policies to meet customer privacy requirements and avoid significant fines and other penalties. In addition, data breaches continue to expose the personal information of millions of people, and organizations are concerned about the products they buy, services they use, people they employ, and with whom they partner and do business with generally.
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     Cisco EMEA
By: Clickatell     Published Date: May 20, 2008
In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones.  Read this case study to learn more.
Tags : customer centric messaging, clickatell, standard bank
     Clickatell
By: ClickSquared     Published Date: Jul 07, 2009
Learn how by achieving a 360-degree view of customer interests, markets can achieve unprecedented levels of: *Personalization, *Timing, *Relevance, *Cost-efficiency, *Accountability
Tags : clicksquared, interactive relationship marketing, lifecycle, irm, web 2.0, granular personalization, analytical marketing models, database marketing
     ClickSquared
By: Clicktale     Published Date: Sep 26, 2016
In this first paper of the Clicktale Psychology and Customer Experience Series, we examine how retailers can leverage personality type to reach visitors more effectively, raise conversions, and keep customers coming back. Learn how you can harness buyer personality insights to grow your online business.
Tags : clicktale, psychology, customer experience, customer reach, conversions, customer retention
     Clicktale
By: CloudEndure     Published Date: Oct 12, 2018
Maintaining business continuity is your highest priority. In today’s commercial landscape, business continuity depends on the efficient, uninterrupted flow of data across the organization – from operations to sales to fulfillment. Even a brief lapse in workload continuity can mean thousands of lost sales opportunities, disruption to production, and compromised customer trust. The causes of those lapses can range from natural disasters to mechanical failure or human error. You need a data platform and a proactive disaster recovery (DR) strategy that will help you stay up and running in the event that your physical infrastructure is unavailable for any length of time. BUSINESS CONTINUITY Fulfilling orders, providing a high level of customer service, and keeping consumers engaged all depend on the efficient, uninterrupted flow of data throughout your organization. CUSTOMER TRUST Above all, protecting customer data—especially personally identifiable information (PII) —is critical
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     CloudEndure
By: Cognizant     Published Date: Oct 23, 2018
In the last few years, a wave of digital technologies changed the banking landscape - social/ mobile altered the way banks engage with customers, analytics enabled hyper personalized offerings by making sense of large datasets, Cloud technologies shifted the computing paradigm from CapEx to OpEx, enabling delivery of business processes as services from third-party platforms. Now, a second wave of disruption is set to drive even more profound changes - including robotic process automation (RPA), AI, IOT instrumentation, blockchain distributed ledger and shared infrastructure, and open banking platforms controlled by application programming interfaces (API). As these technologies become commercialized, and demand increases for digitally-enabled services, we will see unprecedented disruption, as non-traditional banks and fintechs rush into all segments of the banking space. This whitepaper examines key considerations for banks as they explore value in the emerging Digital 2.0 world.
Tags : cognizant, banking, digital
     Cognizant
By: Connectus     Published Date: Aug 21, 2009
Long ago dubbed the 'killer app', email marketing has now reached the height of its potential and is poised to assume its place as the medium of choice for maintaining customer relationships. In fact, despite the threat of spam, marketers are continuing to turn to email marketing initiatives - with impressive results. Email marketing continues to be the most affordable, efficient and personalized way to connect with clients and future prospects.
Tags : crm, customer relationship management, customer relationship lifecycle, email marketing, customer loyalty, loyalty and retention, loyalty, retention
     Connectus
By: CrowdTwist     Published Date: Jan 09, 2018
In order for brands to build meaningful relationships with customers, they need to adopt an omnichannel strategy. A successful omnichannel loyalty program will connect customers to a brand across all touchpoints seamlessly. It will go beyond one-dimensional discounts, instead offering deeply personal and authentic customer experiences that will yield stronger engagement and higher spend among customers. Learn how to: - Extend customer touchpoints - Leverage mobile insights - Reward for social engagement - Utilize data to drive personalization
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     CrowdTwist
By: CrowdTwist     Published Date: Apr 16, 2018
In order for brands to compete and provide the level of personalization consumers have already come to expect, marketers need to work quickly to develop competencies around their abilities to collect contextual and anticipatory insight and meet customers in the moments that matter most to them. Now is the time for marketers to invest in technology that supports data capture, segmentation, predictive analytics, and machine learning. With these capabilities in place, brands should be on track to build rich first party profiles of customers across all channels and maximize customer lifetime value by creating relevant experiences at all stages of the customer lifecycle.
Tags : customers, predictive, branding, consumers, competition, lifecycle
     CrowdTwist
By: Crownpeak     Published Date: Jun 03, 2015
Enterprises have long personalized their visitor's web experiences, typically through product recommendations or basic user segmentation. However, today's customers demand more real-time, in-the-moment experiences that meet their needs whenever, wherever. The technology behind this level of personalized marketing continues to advance by adding situational, predictive and real-time elements to keep up with customer expectations.
Tags : forrester research, personalization, next generation personalization, personalized experience, customer experience, personalized marketing, digital experience, contextual experience
     Crownpeak
By: Crownpeak     Published Date: Jun 05, 2015
Despite the fact that a growing portion of the buyer's journey occurs online, many organizations struggle to alter their structure, processes and execution to serve a digitally oriented buyer. Moreover, there's no one-size-fits-all digital strategy that applies to every organization. The key is to understand your organization's digital type and apply the right digital strategy that fits your organization's needs. Hot off the presses from the SiriusDecisions Summit, we are delighted to share Gil Canare's presentation, "Choosing the Right Digital Strategy for You". This webinar features real life examples of different organization's digital types.
Tags : siriusdecisions, digital type, digital organization, digital strategy, digital transformation, customer journey, buyer's journey, customer experience
     Crownpeak
By: Crownpeak     Published Date: Jul 21, 2016
This Ultimate Guide to Mapping the Buyer's Journey will show you how to: - Identify and develop customer personas specific to your business - Map your buyer's journey from consideration to purchase based on persona - Create content based on every stage of the buyer's journey - Effectively reach customers by aligning your content with their needs
Tags : crownpeak, marketer, buyer's journey, customer reach, marketing, consumer behavior, customer reach, content marketing
     Crownpeak
By: Crownpeak     Published Date: Sep 21, 2016
In this Forrester Research report, you'll learn: - How regulated industries can personalize web experiences without risk - Which CMS providers are equipped to help archive personalized experiences while maintaining industry compliance - How to assess whether a CMS vendor can meet your complex r
Tags : crownpeak, forrester, forrester research, web experience, contextual, online customer experience, personalization, web content management
     Crownpeak
By: CyberSource EMEA     Published Date: May 04, 2018
Digital technology is creating change at a pace never seen before. Customers now expect speed, ease, choice and a personalised service. It makes customer experience key to success. And it sets merchants a challenge. To survive, and thrive, businesses need to stay agile in everything they do –including how they manage fraud. As the people who set the strategy that determines if an order is accepted or not, fraud teams have a pivotal role to play in improving customer experience and reducing risk. This makes fraud management more than a back-office utility. It’s a way to differentiate your business and achieve a competitive advantage. This is the question we put to three specialists from CyberSource – as well as Chris Monk from digital literacy agency Decoded. This report reflects their expert opinion, and explores: • The changing landscape for businesses. • The key challenges for fraud teams. • How to develop an agile fraud solution
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     CyberSource EMEA
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