digital communications

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By: IBM     Published Date: Apr 21, 2017
"When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing. Speakers include Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; Chris Crayner, Ch
Tags : ibm, senior marketing decision makers, audience targeting, digital experiences, branding
     IBM
By: IBM     Published Date: May 16, 2017
When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing.
Tags : technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management
     IBM
By: iKnowtion     Published Date: Nov 17, 2011
Find out how a customer development plan for digital camera buyers and members of an online communications program identified a core group of loyal customers who were responsible for the majority of sales.
Tags : customer intelligence, customer loyalty, customer profiling, lifecycle analysis, segmentation, crm, retail strategies, data analysis
     iKnowtion
By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
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     Iterable
By: Marketo     Published Date: Jun 08, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
Tags : program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
     Marketo
By: Marketo     Published Date: Jul 12, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
Tags : program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
     Marketo
By: Microsoft Office 365     Published Date: Sep 26, 2017
As a tech leader, you recognize that disruption is afact of life. According to Gartner, enterprise IT has entered an era of digitalization where disruptive new products are providing a continuous stream of growth, innovation, and differentiation. IT overhauls in business productivity—moving to the cloud, supporting a remote workforce, and preserving valuable legacy data while maintaining security and control—are necessary for your business to remain competitive. These changes require communications solutions that can keep pace with the accelerating demands of the connected world.
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     Microsoft Office 365
By: Mitel     Published Date: Dec 15, 2016
You know the way we communicate with each other has evolved, but what about the way your business communicates with your customers? A third of the US population is made up of millennials that use multiple channels when reaching out or making a purchase, so how does this shift affect your bottom line? More importantly, how closely aligned is your customer experience strategy with how customers are buying? Looking for some clarity? Check out this infographic for a clear understanding of how customers are shopping, why they abandon your transactions, and what steps you can take to keep them happy.
Tags : digital media, web presence, customer care, digital communications, mobile
     Mitel
By: Motorola     Published Date: Apr 08, 2010
MOTOTRBO, a digital communications system with repeaters that are linked via Internet Protocol (IP). Leveraging the existing Internet infrastructure provided an economical way for Georgia Nut Company to meet their communication needs for today and tomorrow.
Tags : motorola, mototrbo, digital communications system, repeaters, internet protocol, audio in noisy environment, voice and data communication
     Motorola
By: Motorola     Published Date: May 05, 2010
Digital radio seemed to be the best route for NASCAR to achieve the key requirements surfaced in this study, which included their need to coordinate large numbers of radios, ensure absolute audio clarity, maintain consistent, reliable communications and have a radio that was durable enough to withstand a rough environment.
Tags : motorola mototrbo, communication system, digital radio, two-way radio, voice clarity, audio
     Motorola
By: Motorola Solutions     Published Date: Apr 26, 2019
While there are many technologies involved in digital manufacturing and Industry 4.0, putting a communications platform in place that connects front line workers with enterprise team members can help your organization excel
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     Motorola Solutions
By: Motorola Solutions     Published Date: Apr 26, 2019
The stadium had been using two-way radios to support daily operations for more than a decade — an analog-based system that was nearing end of life. The radios and the repeaters were starting to fail, creating communications gaps for employees. Being fully focused on the task at hand became challenging for employees that were concerned about the effectiveness of their radios on which they readily relied on for collaborating with other team members and addressing issues swiftly. The original system treated them well for a long time, but it came time to retire the equipment and make the move to digital.
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     Motorola Solutions
By: Motorola Solutions     Published Date: Aug 14, 2019
n hospitality, communication is the key to customer satisfaction, helping businesses create the ideal guest experience while driving efficiencies that save valuable time and resources. In the quest to craft a better, safer experience, for both guests and employees, digital communication is playing an increasingly important role. As communications technology continues to reshape the hospitality landscape, questions remain for businesses striving to achieve the best customer experience possible.
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     Motorola Solutions
By: MuleSoft     Published Date: Nov 27, 2018
Across industries, more and more companies are moving to the cloud. According to one study, approximately 93% of businesses are using cloud technologies in order to increase operational efficiency, reduce costs, and improve agility. Today, integration is a strategic component of every digital transformation and initiative that involves moving to the cloud. Read this whitepaper to: The top integration use cases for moving to the cloud––from integrating SaaS applications with on-premise data to migrating existing data to the cloud. Why traditional approaches to the above use cases do not suffice, and the role APIs can play in the process. The success stories of HSBC and the Federal Communications Commission (FCC), and how they used APIs in their “move to the cloud” initiatives.
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     MuleSoft
By: Pega     Published Date: Mar 25, 2016
The digital service revolution is well underway. For communications service providers (CSPs), it means going beyond traditional voice and data and upgrading their entire digital communications infrastructure. Research shows enterprise-class organizations are allocating heavy dollars towards communications solutions and prefer a single provider for digital services. This is a massive opportunity for CSPs to expand their services, generate more revenue, grow profit and increase market share. However, the majority of enterprises reported not receiving a consistently excellent experience with their most recent service contract. As a result, many switch to new providers. CSPs are losing credibility and the loyalty of their customers because of legacy and traditional systems that constrain their ability to act quickly. Enterprises are looking for CSPs who understand their complex business and can offer a full portfolio of digital services with quality and creativity to meet their needs. Dow
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     Pega
By: Pega     Published Date: May 24, 2016
The digital service revolution is well underway. For communications service providers (CSPs), it means going beyond traditional voice and data and upgrading their entire digital communications infrastructure. Research shows enterprise-class organizations are allocating heavy dollars towards communications solutions and prefer a single provider for digital services. This is a massive opportunity for CSPs to expand their services, generate more revenue, grow profit and increase market share. However, the majority of enterprises reported not receiving a consistently excellent experience with their most recent service contract. As a result, many switch to new providers. CSPs are losing credibility and the loyalty of their customers because of legacy and traditional systems that constrain their ability to act quickly. Enterprises are looking for CSPs who understand their complex business and can offer a full portfolio of digital services with quality and creativity to meet their needs.
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     Pega
By: PGi     Published Date: Oct 01, 2018
Large companies have made considerable investments in video webcasting to their external audiences. Now they need to turn their attention toward internal communications—for reasons that can enhance their competitiveness and bottom line. As companies undergo a digital transformation, the playing field becomes increasingly technology-democratized and fierce. In this climate, an organization’s employees are one of its most, if not the most, valuable competitive differentiators. And the same energy and focus that companies put toward reaching their external audiences needs to go toward reaching and engaging their employees. Here’s where strong internal communications can pay big dividends. High-performing companies recognize the significant impact effective internal communication has on their business. Chief among the gains are: • Increased productivity. • Improved brand trust and company loyalty among employees. • Increased company alignment within and between departments and remote loc
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     PGi
By: Plantronics     Published Date: Oct 18, 2013
Wireless technology surrounds us — in the workplace, at home, and many places in between. Mobile phones, WiFi networks, wireless computer accessories, and cordless phones all use radio transmissions for wireless communication. Even devices not used for communication, such as microwave ovens and lighting systems, emit radio frequency energy that can impact wireless devices. In this crowded radio environment, two technologies have emerged as the standard for wireless voice communication in UC and enterprise applications.
Tags : plantronics, audio device technology, wireless technology, digital telecommunications, wireless headset success, influence deployment, analogue modulation, business conversations
     Plantronics
By: SAS     Published Date: Jan 17, 2018
The digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions. This paper explores what customer “moments of truth” mean, and how understanding those moments of truth along the customer journey enables marketers to deliver the personalized, real-time responses that customers crave. You’ll also learn best practices on how customer experience optimization and digital marketing optimization can help marketers capitalize on moments of truth.
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     SAS
By: Smarp     Published Date: Feb 22, 2019
As workplaces become more and more digital, diverse and scattered, internal communications are facing challenges at an accelerating speed. The emergence of digital services has brought us new ways to communicate and measure the success of our communications, and the importance of social media and internal platforms has altered the way we communicate with each other. In 2025, it is estimated 75 percent of the workforce will be comprised of millennials*. We are seeing a new, tech-savvy generation to take over the workplaces, and ensuring internal communications tackles the challenges of cross-generational workplaces. Effective communication correlates with high employee engagement, and companies who invest in communications are companies who understand the importance of an engaged workforce. Organizations with effective change and communication are 3.5 times more likely to significantly outperform their peers**. With significant changes occurring in workplaces and trough that, in intern
Tags : internal communication, employee engagement, enterprise communication
     Smarp
By: Sparta Social Networks     Published Date: Oct 10, 2008
This case-study talks about how the Packet8 broadband voice over Internet protocol (VoIP) and video communications service which lets broadband Internet users add digital voice and video communications services to their high-speed Internet connection. Videophone users now account for almost 5 percent of Packet8’s 74,000 lines, and are one of several drivers in the company's quarterly growth, up 54 percent in the most period to $6 million in revenue. Download to learn more.
Tags : sparta, social network, packet8, internet protocol (voip)
     Sparta Social Networks
By: Venafi     Published Date: Mar 26, 2015
The SANS 20 Critical Security Controls for Effective Cyber Defense offers a blueprint of prioritized guidance to reduce risk. New updates to the SANS 20 signify the growing need to secure digital certificates and cryptographic keys to preserve trusted communications for all of your critical systems and your organization’s interactions with customers and partners. Too often cyberattacks on keys and certificates are successful because basic security controls are not present or not properly configured. Download the Solution Brief to learn how you can effectively build scalable controls and reduce risk: • Manage the rapid growth in certificates • Gain visibility into where keys and certificates are located • Secure your certificates against cyberattacks • Enforce automation of certificate issuance and renewal
Tags : sans 20, security controls, cyber defense, cyber attacks, secure digital certificates, cryptographic keys, automation
     Venafi
By: Vindicia     Published Date: Sep 23, 2014
Vindicia has witnessed numerous best practices working with innovative digital businesses and noticed that companies that communicate the most effectively tend to follow three key practices consistently. This ebook give you three essential communication practices.
Tags : communication lifecycle, social network, communication practices, recurring billing, customer communication, consumers, digital goods, promotional offers
     Vindicia
By: Vonage Business     Published Date: Jan 19, 2018
In the digital era, the customer experience is the new battleground for differentiation. Businesses must make digital interactions personal and contextually relevant with every interaction to thrive and meet today’s consumer’s expectations. Cloud-based unified communications, integrated business applications, and CPaaS is the winning combination to enable contextual communications across the customer value chain. Download the whitepaper.
Tags : digital, transformation, communications, value chain, customer, applications, vonage
     Vonage Business
By: Vonage Business     Published Date: Jan 15, 2019
In this eBook you’ll learn: How digital technologies, including advanced communications, remove cumbersome obstacles to growth that have built up over time The myriad of technologies being used by business customers to interact with companies The way CPaaS solutions quickly address specific business needs today while laying the foundation for the future
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     Vonage Business
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