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By: 8x8 Inc.     Published Date: Feb 13, 2017
WMPH has nine sub-brands, each of which sells cruises to customers through distinct websites, including iCruise.com, AlaskaCruises,com and HawaiiCruiseOutlet.com. Given that each consumer has unique expectations from a cruise, the organization uses its websites as a touch-point to educate buyers about different options. Once buyers learn the different options available, they are then encouraged to interact with the contact center for a one-on-one consultation to help design a cruise which meets their unique needs.
Tags : wmph, icruise.com, alaskacruises.com, hawaiicruiseoutlet.com, touch-point, cloud contact center
     8x8 Inc.
By: Act-On     Published Date: Sep 19, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it’s not just the latest black hole for marketing dollars. A marketer’s best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we’ll cover five best practices to help you do just that.
Tags : marketing content, business, solve, information, prospects, customers, educate, inform
     Act-On
By: Act-On     Published Date: Sep 19, 2014
Over the last 12 years, a massive amount of material has been written about Search Engine Optimization (SEO). Much of this material remains applicable today; However, there are a growing amount of out-dated tactics still being touted as best practices (exact match domain names, keyword density targets, exact anchor text, and so on). In this eBook, you’ll learn the current best practices in SEO that companies of all sizes can use to increase site visibility, increase traffic, and most importantly, improve conversion rates.
Tags : marketing content, business, solve, information, prospects, customers, educate, inform
     Act-On
By: Act-On     Published Date: Sep 19, 2014
Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. Marketing content needs to speak to the needs of your prospects and customers while being geared to targeted points in your sales process. This guide gives you the top seven characteristics - and also gives you the seven best practices for developing content that resonates with your target audience, no matter where they are in the buying cycle.
Tags : marketing content, business, solve, information, prospects, customers, educate, inform
     Act-On
By: Adobe     Published Date: Mar 17, 2016
Modern selling requires a deeper skill set than ever before. Facing hyper-educated buyers and stiff competition, sales reps and channel partners alike are still expected to do more, with less, and faster, as annual quotas continue to rise in a mobile, social, uber-connected business landscape.
Tags : adobe, sales friction, sales efficiency, kiss rule
     Adobe
By: Akamai Technologies     Published Date: May 05, 2017
To keep your organization and your data safe, it is crucial to consider forward-thinking approaches to cybersecurity. In this e-book, we discuss how you can augment your existing website infrastructure or within a data center with security measures in the cloud for a more robust security posture. We share Akamai’s approach to cloud security as well as those of other vendors. We then take a closer look at some commonly used, but sometimes misleading, metrics — so you can make more educated decisions about the best solutions for your needs.
Tags : cloud security, data, akamai
     Akamai Technologies
By: Akamai Technologies     Published Date: Aug 17, 2017
To keep your organization and your data safe, it is crucial to consider forward-thinking approaches to cybersecurity. In this e-book, we discuss how you can augment your existing infrastructure within the data center with security measures in the cloud for a more robust web security posture. We also share Akamai’s approach to cloud security as well as those of other vendors. We then take a closer look at some commonly used, but sometimes misleading, metrics — so you can make more educated decisions about the best solutions for your needs.
Tags : cloud security, buyer's guide, data safety, cybersecurity
     Akamai Technologies
By: Alterian Inc     Published Date: May 04, 2010
Why read another little book about a BIG subject? Because a visitor on your website is your opportunity to engage, persuade, influence, and educate. The opportunity is fleeting as their mouse hovers over the back button to return to the thousands of search results for websites just like yours.
Tags : alterian, web engagement
     Alterian Inc
By: Appcelerator     Published Date: Jun 20, 2012
Find out about two of the hottest topics surrounding mobile app development right now-social media and HTML5. Educate yourself on the backend of mobile app strategy and use your knowledge to stay in front of the competition.
Tags : html5, social media, mobile app, development, backend, strategy, competition, trends
     Appcelerator
By: Arbor Networks     Published Date: Sep 29, 2012
This newsletter is intended to educate and inform enterprise network and data center operators about the problem of distributed denial of service (DDoS).
Tags : ddos, distributed denial of service, data center, malware, security threats, database servers, dns
     Arbor Networks
By: Arkadin     Published Date: Sep 11, 2013
In line with economic recovery, marketing professionals are hard-pressed to achieve lofty marketing and sales goals, with increased pressure on driving higher ROI. Webcasts are scalable events enabling marketers to educate prospects, nurture leads, and retain customers without strain on time and budget.
Tags : webcast, web conferencing, webinar, web collaboration, webinars, web events, web collaboration, online meeting
     Arkadin
By: Artemis Health     Published Date: Aug 08, 2019
Most benefits professionals agree: access to data is the key to a solid benefits strategy. But there are some hurdles in your way to finding and implementing a data solution. In this guide, we’ll show you how to overcome some of the challenges commonly faced by benefits teams: • Prioritizing data amongst other initiatives and finding the time for analysis • Ensuring data quality and security, and working with internal teams to get buy-in • Justifying the cost and learning how to educate others on the value of data
Tags : 
     Artemis Health
By: BI WORLDWIDE     Published Date: Feb 24, 2016
ELearning and micro-Learning are popular ways to train and educate your new and existing employees, not to mention your sales force and channel. So we compiled the top five trends for eLearning in 2016. These trends hold true for all types of eLearning content - compliance training, product training, and sales training, just to name a few.
Tags : bi worldwide, elearning, globalization, development, training, trend
     BI WORLDWIDE
By: BI WORLDWIDE     Published Date: Mar 07, 2016
If you’re a sales manager, you’re probably feeling stuck in the middle. On one hand, you have a huge employee engagement movement going on with HR departments focusing on developing leaders and recognizing achievements with substantial budgets. On the other side, marketing departments are using technology and creativity (and also large budgets) to connect with and educate customers about their products, solutions and brands. The trend is to challenge every dollar spent on sales compensation to maximize ROI. HR departments are treating salespeople like all other employees. And customers are going online to avoid anyone with sales in their title. Based on our research and applications we see in our customers’ leading sales initiatives, if you’re a sales manager, you are trying to maximize results out of your sales team by increasing your teams engagement to meet company goals. Download this white paper to see which eight trends you should consider as you strategize for the year.
Tags : bi worldwide, sales, incentives, effectiveness, sales incentive, productivity, engagement
     BI WORLDWIDE
By: Box     Published Date: Jun 22, 2018
• Enterprise Content Management is a market in transition. And as demand for modernization becomes widespread, long-time leaders are investing in new capabilities to keep up — and bringing more of the market to the cloud to meet the needs of users and IT managers alike. • • This report shows how a range of providers measure up to help companies make the right choice when • requirements are skewed to the needs of information workers who need to create, collaborate on, share, and find enterprise content. • • Use the 2017 Forrester Wave™ report to: o Get educated. Gain an understanding of how the ECM market is changing and why complex, on-premises ECM suites are giving way to Cloud Content Management platforms like Box. o Define your needs. Forrester ranks the top 15 ECM business content vendors based on current offerings, strategy and market presence to help you evaluate vendors that suit your needs. o Select a vendor. Learn how cloud content management platforms like Box are designed
Tags : 
     Box
By: Brainshark     Published Date: Oct 16, 2013
Companies are using both formal and informal learning to educate new and existing employees. However, decreasing the cost of training and increasing employee knowledge retention are challenges for many organizations without the proper resources. In this E-book, discover how businesses have used Brainshark to successfully produce content up to five times faster, boost employee retention and participation rates, and increase compliance.
Tags : on-demand training, training, training costs, onboarding, new hires, compliance training, sales training, channel partner
     Brainshark
By: Brainshark     Published Date: Aug 02, 2017
As buyers have become increasingly more savvy and better-educated, B2B sales organizations have changed their strategies. But that can’t happen in a vacuum – sales training must change as well. This brief provides specific ways to improve both the training content delivered to sales reps and the all-important methods for delivering that content. With this actionable information, managers and trainers can begin enacting real change that gets reps more conversation-ready than ever before. Get your copy of this latest brief today. And ready your sales force for better opportunities and more wins.
Tags : sales mastery, b2b, b2b sales, salespeople, better selling, sales training
     Brainshark
By: Campaigner     Published Date: Jan 08, 2007
This white paper is designed to educate you about the main obstacles that can prevent your email from reaching a recipient’s inbox; and the simple tactics that you can implement to avoid these obstacles.
Tags : email deliverability, email marketing, email, email filtering, customer reach, customer relationship management, got corp, got corporation
     Campaigner
By: Campaigner     Published Date: Apr 30, 2015
The purpose of this report is to educate marketers about the challenges presented by the mobile landscape and to present some practical and effective solutions for increasing mobile engagement and email marketing ROI.
Tags : mobile marketing, email marketing, mobile design, roi, smartphones, mobile engagement, mobile-friendly email campaigns
     Campaigner
By: Cisco     Published Date: Apr 08, 2015
This buyer’s guide provides an in-depth explanation of the factors that impel organizations to look at nextgeneration security solutions. It also offers: • An analysis of the capabilities you should look for (and demand) in your network security solutions • Arms you with the information you need to be an educated buyer • Helps you get what you need, and not a set of future capabilities packaged in a “marketecture” that you can’t deploy
Tags : next generation, firewall, malware, threat, complexity, costs, visibility, protection
     Cisco
By: Cisco     Published Date: Aug 24, 2015
This buyer’s guide provides an in-depth explanation of the factors that impel organizations to look at next-generation security solutions. It also offers: -An analysis of the capabilities you should look for (and demand) in your network security solutions -Arms you with the information you need to be an educated buyer -Helps you get what you need, and not a set of future capabilities packaged in a “marketecture” that you can’t deploy
Tags : network security, buyer's guide, next-generation security solutions, security solutions, networking, security, it management
     Cisco
By: Cisco     Published Date: Dec 11, 2018
The goal of this review is to educate customers on the capabilities that Cisco’s SD-WAN solution provides when working with Amazon Web Services (AWS). ESG describes Cisco’s solution and highlights the business value it can deliver to customers via its integration with AWS. ESG completed this summary as part of an AWS-commissioned report to review nine SD-WAN vendors. Readers should use this review as a starting point when investigating how they can leverage the combination of AWS and Cisco for business advantage. I would like to receive email communications about products & offerings from Cisco & its Affiliates. I understand I can unsubscribe at any time. For more information on how Cisco collects and uses personal information, please see the Cisco Online Privacy Statement.
Tags : 
     Cisco
By: Cisco EMEA     Published Date: Nov 08, 2018
The goal of ESG Lab reports is to educate IT professionals about data center technology products for companies of all types and sizes. ESG Lab reports are not meant to replace the evaluation process that should be conducted before making purchasing decisions, but rather to provide insight into these emerging technologies. Our objective is to go over some of the more valuable feature/functions of products, show how they can be used to solve real customer problems and identify any areas needing improvement. ESG Lab's expert third party perspective is based on our own hands on testing as well as on interviews with customers who use these products in production environments.
Tags : 
     Cisco EMEA
By: Citrix Online     Published Date: Mar 25, 2009
Providing exceptional service to more than 1,000 clients and wooing thousands of prospects was a costly endeavor for Business Fitness, a consulting firm specializing in business efficiency. The company desperately needed a cost-effective tool to help it educate, nurture and convert leads to happy customers without racking up frequent flyer miles.
Tags : gotowebinar, gotomeeting, go to meeting, gtm, gtw, citrix, sales tools, marketing tools
     Citrix Online
By: Citrix Online     Published Date: Jul 02, 2010
This new eBook reveals the strategies used by Apple CEO Steve Jobs to deliver powerful presentations that inform, educate and entertain. Learn Jobs's 10 secret tactics that will have you presenting like a pro in no time.
Tags : citrix online, presentation methods, steve jobs, public communication, gotomeeting
     Citrix Online
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