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By: 8x8 Inc.     Published Date: Feb 17, 2017
This Frost & Sullivan paper will outline the difficult challenges faced by all businesses—in a variety of industries and sizes—in creating an exceptional customer experience; discuss the value of a contact center that also supports all channels of choice, disaster recovery, data analytics, and leveraging back-office workers; stress the need for cultural change throughout the organization to truly meet today’s customers’ expectations; and offer best practices recommendations for taking the lead in creating a customer journey that engenders loyalty, delivers total satisfaction, and drives revenues.
Tags : frost & sullivan, contact center, customer engagement, cloud, culture gap, scalability, omnichannel, digital tranformation, customer experience
     8x8 Inc.
By: 8x8 Inc.     Published Date: Aug 15, 2017
This paper outlines the difficult challenges faced by all businesses in creating exceptional customer experiences. And discusses the value of a contact center that supports all channels, disaster recovery and data analytics. Contact Centers today must manage cultural change throughout the organization to truly meet customers’ expectations. Read on to learn best practices for taking the lead in creating customer journeys that engender loyalty, delivers satisfaction, and drives revenues.
Tags : contact center, modern customer, customer engagement, customer experience, data analytics, disaster recovery
     8x8 Inc.
By: Adaptive Planning     Published Date: May 20, 2011
Learn how you can significantly extend the capabilities of your existing Salesforce.com, NetSuite, or other CRM application with an affordable, easy-to-use, and quick-to-deploy solution that automates sales forecasting, improves pipeline visibility, and enables what-if scenario planning.
Tags : adaptive planning, salesforce.com, netsuite, crm application, sales forecasting, pipeline, revenue predictability, crm data augmentation, rob hull, greg schneider, sales analysis
     Adaptive Planning
By: Adaptive Planning     Published Date: Jul 01, 2011
Learn how you can significantly extend the capabilities of your existing Salesforce.com, NetSuite, or other CRM application with an affordable, easy-to-use, and quick-to-deploy solution that automates sales forecasting, improves pipeline visibility, and enables what-if scenario planning.
Tags : adaptive planning, salesforce.com, netsuite, crm application, sales forecasting, pipeline, revenue predictability, crm data augmentation, rob hull, greg schneider, sales analysis
     Adaptive Planning
By: Adobe     Published Date: Mar 07, 2013
This report: highlights the importance and challenges of Big Data, Outlines the changing role of key business decision makers in driving big data initiatives and explains how businesses can better understand their customers and unlock new revenue.
Tags : big data, customer engagement, personalisation, customer experience
     Adobe
By: Adobe     Published Date: Aug 05, 2014
Marketers have more channels to choose from than ever before. In 2014, their choices will become even more numerous, thanks to increasing device proliferation, the Internet of Things and the digitisation of offline channels. Crucial to succeeding in this increasingly complex world is the one concept underlying all marketing channels and the very best programs: data in, data out. In this report, we predict how data-driven marketing will evolve in 2014.
Tags : marketers, marketing channels, data, internet, data-driven
     Adobe
By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship, customer engagement
     Adobe
By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship, customer engagement
     Adobe
By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship, customer engagement
     Adobe
By: Adobe     Published Date: Oct 10, 2016
If your company is a car, data can change it from a functional sedan to a high-performance machine. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave the competition in the dust.
Tags : 
     Adobe
By: Adobe     Published Date: Oct 10, 2016
If your company is a car, data can change it from a functional sedan to a high-performance machine. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave the competition in the dust.
Tags : 
     Adobe
By: Adobe     Published Date: Oct 10, 2016
If your company is a car, data can change it from a functional sedan to a high-performance machine. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave the competition in the dust.
Tags : 
     Adobe
By: Adobe     Published Date: Sep 22, 2015
Marketers who see the customer path as a linear funnel are out of touch with their customers. The customer path contains multiple channels where customers expect marketers to remember their preferences and anticipate their needs. In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach them in personal and relevant ways — all from reliable data you collect.
Tags : adobe, cross channel marketing, digital marketing, campaign management
     Adobe
By: Adobe     Published Date: Apr 15, 2016
If your company is a car, data can change it form a sedan to a Porsche. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Demonstrating Impact: Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave your competition in the dust. Download our guide to learn how data-driven marketing can help you: • Define the right goals and performance indicators • Make better business decisions faster • Deliver personalized and compelling experiences • Spend budget more profitably • Enhance employee efficiency Download our guide to transform your business.
Tags : adobe, data driven marketing, marketing
     Adobe
By: Adobe     Published Date: Sep 20, 2016
Our report outlines five ways data-driven marketing can transform your business into a machine that can leave your competition in the dust.
Tags : adobe, data driven marketing, marketing
     Adobe
By: Adobe     Published Date: Mar 03, 2017
It’s amazing how online and offline data remains disconnected. Sculptor and conservationist, Jason deCaires Taylor knows the benefits of connecting two different worlds. In our guide, The Art of Integration, you’ll see what marketers can learn from the symbiotic relationship of Taylor’s sculptures on the floor of Molinere Bay. Read the guide to learn how to piece together all your insights and interactions into a whole view of your customers, so you can create seamless experiences with them.
Tags : integrated marketing, online and offline integration, adobe integration guide, seamless experience
     Adobe
By: Adobe     Published Date: Mar 03, 2017
Applying for and opening financial services accounts online is on the rise. And FSI marketers are feeling the pressure to make these new accounts higher quality. The Adobe guide, Acquisition Evolved, will give you three actionable ways to improve your ability to identify and convert high-value customers. Read the guide to learn: • The DNA of customer digital behavior • How to create unified customer segments with existing data • How to adopt onsite messaging to match offsite ads
Tags : fsi, adobe, customer behavior, customer segments, data
     Adobe
By: Adobe     Published Date: Mar 03, 2017
Retail marketers who see the customer path as a linear path are out of touch with their customers. The customer journey contains multiple channels where customers expect retailers to remember their preferences and anticipate their needs. In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach them in personal and relevant ways — all from reliable data you collect. The Adobe marketing guide shows you how to: • Identify the data you need to map your customers’ journeys. • Coordinate channels and use their strengths to deliver the best customer experiences. • Apply technology to build customer relationships, improve loyalty and increase ROI.
Tags : retail marketing, customer experience, cross-channel marketing, roi, customer loyalty, adobe
     Adobe
By: Adobe     Published Date: Apr 17, 2017
Download our guide, Solving the Programmatic Puzzle, to learn how to use data and technology to simplify, clarify, and maximize your programmatic ad campaigns—so you can create connected, personalized experiences across channels. You’ll find that while data and technology are core to programmatic media buying, using them effectively doesn’t have to be complicated. Read the guide now to discover how to: • Consolidate your data to maximize your ad spend • Simplify search, display, and social campaigns • Deliver real-time, personalized ads with ease
Tags : programmatic ad campaigns, streamlined channels, media buying, consolidated data, ad management
     Adobe
By: Adobe     Published Date: Jun 22, 2017
It’s amazing how online and offline data remains disconnected. Sculptor and conservationist, Jason deCaires Taylor knows the benefits of connecting two different worlds. In our guide, The Art of Integration, you’ll see what marketers can learn from the symbiotic relationship of Taylor’s sculptures on the floor of Molinere Bay. Read the guide to learn how to piece together all your insights and interactions into a whole view of your customers, so you can create seamless experiences with them.
Tags : customer experience, connectivity, integration, customer insight, customer interactions, marketing relationships
     Adobe
By: Adobe     Published Date: Jun 26, 2019
Customers expect to have the same experience with a store no matter where they are shopping – in a brick and mortar location, on the store’s website via laptop or on the store’s app via mobile device. Combining online and offline data helps retailers stay informed about their customers so they can drive customer loyalty and increase revenue.
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     Adobe
By: Adobe     Published Date: Jun 26, 2019
Put your data in the hands of those who need it most, so they can act quickly to deliver great customer experiences. And a better bottom line. Data is no longer the domain of a few. Everyone in your organization should be thinking about it. And more importantly, acting upon it. This means taking data insights out of the realm of data scientists and making them a natural part of everyone’s workflow — from the marketing department to the executive team. To seize and capitalize on the data you already have, it’s important for analysts and marketers to rethink data—shifting from a reporting mindset to an action mindset. 74% of organizations want to be data driven, yet only 29% say they’re good at connecting analytics to action.
Tags : 
     Adobe
By: Adobe     Published Date: Sep 12, 2017
Blend online and offline data to create a vibrant marketing world. Learn how to deliver uniquely experiences customers expect and to delight them with the ones they didn't see coming.
Tags : 
     Adobe
By: Adobe     Published Date: Mar 26, 2018
Just off the coast of Grenada, West Indies, in the depths of Molinere Bay, marine life thrives amid an eerie art installation of lifelike mixed-media figures. Sculptor and conservationist Jason deCaires Taylor is the visionary behind this first-ever underwater sculpture gallery. Created as more than a unique place to showcase his talents, his art allows people, marine life, and fragile underwater habitats to coexist in harmony.
Tags : 
     Adobe
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