market segments

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By: Act-On     Published Date: Aug 28, 2012
You'll improve your marketing results when you target your messaging to segments, rather than blasting the same campaign out to all your prospects. Learn how to segment your prospects into groups with shared needs and concerns.
Tags : customer engagement, segmentation, online marketing, segmenting prospects, dynamic content, dynamic segmentation
     Act-On
By: Adobe     Published Date: Nov 21, 2012
The latest Adobe Digital Index Report quantifies the value of greater marketing focus to existing customers. Returning and repeat purchasers generate a disproportionately large share of revenue for online retailers. Read on to learn more.
Tags : adobe, existing customers, marketing, adobe digital index report, customer segments, roi, return on investment
     Adobe
By: Adobe     Published Date: Jul 04, 2016
The multichannel campaign management (MCCM) market comprises vendors that seek to orchestrate company communications and marketing offers to customer segments across channels, such as websites, mobile, social, direct mail, call centers and email.
Tags : multichannel campaign management, campaign management, mccm, digital marketing
     Adobe
By: Adobe     Published Date: Mar 03, 2017
Applying for and opening financial services accounts online is on the rise. And FSI marketers are feeling the pressure to make these new accounts higher quality. The Adobe guide, Acquisition Evolved, will give you three actionable ways to improve your ability to identify and convert high-value customers. Read the guide to learn: • The DNA of customer digital behavior • How to create unified customer segments with existing data • How to adopt onsite messaging to match offsite ads
Tags : fsi, adobe, customer behavior, customer segments, data
     Adobe
By: Adobe     Published Date: Nov 02, 2018
Improving the customer experience is a strategic imperative for most organizations today, but delivering an engaging experience across the growing number of digital customer touch points can be a daunting challenge. Organizations must deliver responsive experiences that “play well” on smartphones, PCs, and tablets. They must publish content to installed app experiences on mobile and other connected devices, to social channels, and to email campaigns. They must manage global sites in different languages, localize the experience for different markets, and — increasingly — personalize the experience for different customer personas or segments. A modern digital experience management platform is essential for any organization hoping to make digital experience delivery a core competency. IDC interviewed organizations using Adobe Experience Manager Sites (AEM Sites) to understand the impact of the platform on their ability to create, manage, and deliver digital experiences. Study participants
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     Adobe
By: B Channels     Published Date: Apr 27, 2018
bChannels has years of expertise in defining, building and delivering partner ecosystems. We have invested in understanding and developing discrete IoT ecosystem capabilities. We see three steps to deliver IoT Channels success: 1. Partner Insights: Identify routes and partners for scalable loT, understanding market segments 2. Partner Journey: Find and engage partners in loT segments to nurture and grow 3. Partner Support: Build and deliver effective IoT partner ecosystem programs
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     B Channels
By: B Channels     Published Date: Apr 27, 2018
bChannels has years of expertise in defining, building and delivering partner ecosystems. We have invested in understanding and developing discrete Hybrid Cloud ecosystem capabilities. Our solutions help our clients plan and deliver scalable Hybrid Cloud by showing an understanding of their market segments, then delivering on designing effective programs.
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     B Channels
By: B Channels     Published Date: May 01, 2018
bChannels has years of expertise in defining, building and delivering partner ecosystems. We have invested in understanding and developing discrete IOT ecosystem capabilities. Our solutions help our clients plan and deliver scalable loT by showing an understanding of their market segments, then delivering on designing effective programs. We are adept at finding and engaging partners in loT segments by finding, nurturing and growing partner ecosystems.
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     B Channels
By: B Channels     Published Date: May 01, 2018
All technology companies are continuing their investment in IoT technologies: targeting technology verticals or market segments like Smart Homes or IIoT. They all need partners and alliances to expand in these verticalized markets. This post looks at who, where and the implications of IoT expansion.
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     B Channels
By: Birst     Published Date: Jul 16, 2013
Covering 23 vendors and 5 market segments, the 2013 Wisdom of Crowds Business Intelligence Market Study helps readers understand the current market landscape including the perceptions and plans of organizations adopting BI solutions, the latest user trends and technology.
Tags : business intelligence, agile bi, self service bi, bi in the cloud, unified bi, mobile bi, embedded analytics, business analytics, sales analytics, hr analytics, marketing analytics, financial analytics, supply chain analytics, automated data management, dashboards, infrastructure
     Birst
By: Bronto     Published Date: Jul 16, 2012
Email marketers should be leveraging the use of Recency, Frequency, Monetary (RFM) analysis to uncover optimal segments and untapped opportunities within their email marketing program. Email marketing provides real time data about subscriber behavior, which is ideal for RFM analysis. In order to use each metric fully we will focus on the undeniable power of Recency first.
Tags : bronto, marketing, email marketing, marketing campaigns, social media, customer
     Bronto
By: Bronto     Published Date: Jul 16, 2012
The third and final piece in our RFM series highlights multiple email marketing strategies for analyzing a subscriber's Monetary value. As proven over many years with RFM analysis, marketers know that their highest spending customer segment is statistically more likely to spend again than their lower performing spending segments.
Tags : bronto, marketing, email marketing, marketing campaigns, social media, customer
     Bronto
By: CA Technologies EMEA     Published Date: May 25, 2018
The APM market is one of the largest subsegments of the IT operations management market, with 2016 revenue of approximately $3.7 billion and a growth rate exceeding 18% over the prior year. Given these statistics, it is no surprise that Gartner observes continuing investment. Interestingly, while Gartner has observed many new startups appearing on the radar screen, we've also seen large software organizations such as CA Technologies, IBM, Oracle and Microsoft (re)investing at the same time. Other non-APM companies are also expressing potential interest in the market — almost all of the current APM suite providers expect to see companies like Google and Amazon boost their primarily infrastructure monitoring capabilities with increased support for application visibility. Yet these (and other large) cloud companies will pose another challenge for the traditional APM players — the battle for talent acquisition. There is some concern within the APM market that highly skilled individuals may
Tags : ca technologies, monitoring, programs, applications
     CA Technologies EMEA
By: Cisco     Published Date: Apr 10, 2015
Location-based services (LBS) show promise as a budding customer-centric mobility solution in some early adopting verticals such as retail, hospitality, and large public venues. Such services enable businesses to better understand their customer base through analytics as well as offer targeted, context-based communications including promotions and remote assistance. This IDC white paper explores the burgeoning LBS market, highlighting custom research conducted by IDC in March and April 2014; surveys were fielded to both IT and line-of-business (LOB) decision makers in select verticals and market segments. In this white paper, IDC analyzes the data and explores the attitudes surrounding LBS adoption in the context of broader technology trends.
Tags : cisco, lbs, it technology, wifi, analytics, wireless networks
     Cisco
By: Cisco     Published Date: Apr 10, 2015
Location-based services (LBS) show promise as a budding customer-centric mobility solution in some early adopting verticals such as retail, hospitality, and large public venues. Such services enable businesses to better understand their customer base through analytics as well as offer targeted, context-based communications including promotions and remote assistance. This IDC white paper explores the burgeoning LBS market, highlighting custom research conducted by IDC in March and April 2014; surveys were fielded to both IT and line-of-business (LOB) decision makers in select verticals and market segments. In this white paper, IDC analyzes the data and explores the attitudes surrounding LBS adoption in the context of broader technology trends.
Tags : cisco, idc, lbs, wireless, wifi, mobility, it solutions
     Cisco
By: Cisco     Published Date: Apr 10, 2015
Location-based services (LBS) show promise as a budding customer-centric mobility solution in some early adopting verticals such as retail, hospitality, and large public venues. Such services enable businesses to better understand their customer base through analytics as well as offer targeted, context-based communications including promotions and remote assistance. This IDC white paper explores the burgeoning LBS market, highlighting custom research conducted by IDC in March and April 2014; surveys were fielded to both IT and line-of-business (LOB) decision makers in select verticals and market segments. In this white paper, IDC analyzes the data and explores the attitudes surrounding LBS adoption in the context of broader technology trends.
Tags : cisco, lbs, it technology, wifi, analytics, wireless networks
     Cisco
By: Dell EMC     Published Date: May 15, 2015
This IDC study provides detailed insights into the rapidly growing market for enterprise storage systems that leverage flash storage media. This study segments this market into the following two technology segments: AFAs and HFAs. Insights into these two market segments are provided historically. Market shares and IDC analysis are provided for each of the top vendors in these two segments along with detailed market-level analysis.
Tags : emc, storage all-flash, architectures, workload, data center, scale, storage, hybrid, vendor profiles, data management
     Dell EMC
By: EMC Corporation     Published Date: Feb 13, 2015
This IDC study provides detailed insights into the rapidly growing market for enterprise storage systems that leverage flash storage media. This study segments this market into the following two technology segments: AFAs and HFAs. Insights into these two market segments are provided historically. Market shares and IDC analysis are provided for each of the top vendors in these two segments along with detailed market-level analysis.
Tags : all-flash-array, enterprise storage systems, flash storage, market-level analysis, hybrid flash array, data management
     EMC Corporation
By: Epson     Published Date: May 10, 2018
Online, mobile, omnichannel, untethered, data mining, automation, and remote communication are all now buzzwords surrounding the new technologies and resources financial institutions have to help them re-invent their branch experience. Capabilities are available today that were not imagined a decade ago. This is an exciting time for those institutions that can look to the future and enhance their offerings. While technology is driving change, it can also be a tremendous challenge for financial institutions as they work to keep pace and even take advantage of the dramatic shift in customer needs and expectations. Millennials, baby boomers, small businesses – all are important market segments with very different wants and needs. Driven by technology, the new demand is for a complete online presence, complemented by more flexibility in personalized services, and specialized expertise available in every branch. Suffice it to say, financial institutions of all sizes and in every geography a
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     Epson
By: GFT USA, Inc.     Published Date: Jun 26, 2019
Drawing on over 30 years of financial services industry expertise, GFT is GCP’s premiere, go-to, pure play financial services partner enabling GCP services and products greater visibility and utilization within FIs across Capital Markets, Retail, Insurance, and Asset Management business segments. Leveraging reputational credibility from long-standing relationships with top global FIs, GFT offers GCP a unique and invaluable view into pressing problems and potential solutions for the rapidly changing FS market.
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     GFT USA, Inc.
By: GFT USA, Inc.     Published Date: Jun 26, 2019
Stream is GFT’s architectural framework on GCP that enables real time processing and analysis of structured and unstructured data using AI and Machine Learning (ML) to extract intelligence from data.
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     GFT USA, Inc.
By: Hewlett Packard Enterprise     Published Date: Jul 18, 2018
3rd party guide to evaluating all-flash storage arrays. DCIG researched the features of more than 80 all-flash arrays for its Storage Array Body of Research. Recognizing that there are multiple market segments for these products, DCIG grouped the products into midmarket, small and midsize enterprise, and enterprise classifications.This guide includes the products that ranked Recommended, Excellent or Good among the enterprise grouping of arrays.
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     Hewlett Packard Enterprise
By: Hewlett Packard Enterprise     Published Date: Jul 18, 2018
3rd party guide to evaluating all-flash storage arrays. DCIG researched the features of more than 80 all-flash arrays for its Storage Array Body of Research. Recognizing that there are multiple market segments for these products, DCIG grouped the products into midmarket, small and midsize enterprise, and enterprise classifications.This guide includes the products that ranked Recommended, Excellent or Good among the enterprise grouping of arrays.
Tags : 
     Hewlett Packard Enterprise
By: Hewlett Packard Enterprise     Published Date: Aug 23, 2018
3rd party guide to evaluating all-flash storage arrays. DCIG researched the features of more than 80 all-flash arrays for its Storage Array Body of Research. Recognizing that there are multiple market segments for these products, DCIG grouped the products into midmarket, small and midsize enterprise, and enterprise classifications.This guide includes the products that ranked Recommended, Excellent or Good among the enterprise grouping of arrays.
Tags : 
     Hewlett Packard Enterprise
By: Hewlett Packard Enterprise     Published Date: Nov 01, 2018
3rd party guide to evaluating all-flash storage arrays. DCIG researched the features of more than 80 all-flash arrays for its Storage Array Body of Research. Recognizing that there are multiple market segments for these products, DCIG grouped the products into midmarket, small and midsize enterprise, and enterprise classifications.This guide includes the products that ranked Recommended, Excellent or Good among the enterprise grouping of arrays.
Tags : 
     Hewlett Packard Enterprise
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