media marketing

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By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
Tags : commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform
     Acquia
By: AcquireWeb     Published Date: Apr 07, 2008
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
Tags : acquireweb, complete campaign, complete, multi-faceted, multichannel, multi-channel, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
     AcquireWeb
By: Act-On     Published Date: Aug 28, 2012
In this Gleanster Deep Dive, analyst Ian Michiels discusses tactics for determining the ROI of social engagement for B2B, and demonstrates the Social Media Mean Performance Score (MPS) Dashboard.
Tags : social media roi, b2b marketing, social media engagement, gleanster, content marketing, social media metrics
     Act-On
By: Act-On     Published Date: Mar 20, 2013
A 2012 survey of consumer channel habits and preferences found 77% preferred to receive permission-based promotions via email; only 6% preferred such messages via social media. Read on to figure out how Email remains the most potent marketing tool.
Tags : marketing list, email, grow your email marketing list, roi, return on investment, dma, marketing tools
     Act-On
By: Act-On     Published Date: Apr 18, 2014
In this report, we demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
     Act-On
By: Act-On     Published Date: Apr 18, 2014
Webinars have much in common with real-world events and can deliver a similar quality of leads, at a lower cost per lead. Producing a webinar provides its own set of unique challenges, but with strategic planning, a project approach, and attentive execution, you’ll find yourself creating thoroughly professional webinars.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
     Act-On
By: Act-On     Published Date: Sep 19, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it’s not just the latest black hole for marketing dollars. A marketer’s best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we’ll cover five best practices to help you do just that.
Tags : marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle
     Act-On
By: Act-On     Published Date: Jan 08, 2015
New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
     Act-On
By: Act-On     Published Date: Jan 08, 2015
Learn Facebook’s Rules of Engagement so you can make your content more sharable and searchable – and avoid violating the terms of service. This eBook will give you a thorough understanding of Facebook principles, and the general rules that apply to content and behavior.
Tags : act-on, facebook, social, media, rules, engagement, b2b, marketing, search, tags, post, data, feed, news, algorithm, branding, control
     Act-On
By: Act-On     Published Date: Jan 08, 2015
It’s all about the leads. It’s true. B2B marketers spend their day focused on generating enough of them to fill their sales funnel. But that’s not always an easy task. So how do today’s marketers fill the funnel? They use content marketing. Learn essential ways to use content to generate top-of-funnel leads.
Tags : act-on, content marketing, social media marketing, email marketing, search marketing, generate leads, ebook, online marketing
     Act-On
By: Act-On     Published Date: Apr 20, 2015
Learn how automation improves ROI by making sales and marketing more efficient and more effective, & makes marketing accountable through measurement.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
     Act-On
By: Act-On     Published Date: Jul 08, 2015
To give you the tools you need to create and manage your hashtag strategies, we’ve put together this eBook to show you the ropes.
Tags : social media, marketing, hashtag, strategy, guide
     Act-On
By: Act-On     Published Date: Jul 08, 2015
To help you navigate your way through LinkedIn, we’ve put together 10 things you should be doing today to make the most of LinkedIn.
Tags : b2b, social media, marketing strategy, guide
     Act-On
By: Act-On     Published Date: Jul 08, 2015
This eBook will walk you through some best practices and tips for using Twitter for business.
Tags : social media, hashtag, marketing, strategy, best practices, guide
     Act-On
By: Act-On     Published Date: Jul 08, 2015
Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.
Tags : marketing, social media, strategy, best practices, integrated marketing
     Act-On
By: Act-On     Published Date: Oct 09, 2015
Many times the social media team is siloed, outsourced, or even non-existent. But the only way to fully harness the power of social media marketing is to put it on the table with every other marketing channel and integrate it into a larger cross-channel marketing plan. Our eBook will give you five things you can do right now to integrate social media marketing into your current marketing strategy.
Tags : reachmail, social media, social media marketing, marketing plan, cross channel, cross channel marketing plan, marketing strategy
     Act-On
By: Act-On     Published Date: Oct 14, 2015
Audit for best practices.
Tags : social media, best practices, b2b, marketing, audit, strategy
     Act-On
By: ActionCOACH     Published Date: Apr 17, 2013
How can you avoid failure while employing the proper tools to gain experience? you can do it by avoiding big mistakes and learning as you go. Download this eBook to learn some of the biggest mistakes that business owners make and how you can avoid them.
Tags : social media, actioncoach, social marketing campaign, social marketing best practices
     ActionCOACH
By: Acxiom Corporation     Published Date: Feb 24, 2011
A Chief Marketing Officer's Roadmap. In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
Tags : acxiom, optimization, media mix, mmo, halo effects, cmo, chief marketing officer
     Acxiom Corporation
By: Adobe     Published Date: May 22, 2012
How will trends in search, mobile, and social media impact your marketing strategy this year? Download our latest Global Digital Advertising Update to find out.
Tags : adobe, marketing, social media, emerging marketing, media, digital, digital advertising
     Adobe
By: Adobe     Published Date: Jun 11, 2012
One size does not fit all-especially when it comes to your global Facebook page. But how can you create a social presence that connects with customers worldwide? Download our newest whitepaper to find out.
Tags : adobe, social, social media, facebook, social content, emerging marketing, market research, internet, digital marketing
     Adobe
By: Adobe     Published Date: Jun 29, 2012
Customers and employees are becoming increasingly empowered by social technologies. This change is dramatically changing the way they communicate and collaborate. Find out how to succeed in this new social world by making fundamental changes to resources, skills, tools, processes, and culture.
Tags : marketing, forrester, social media, digital marketing, emerging marketing, social maturity
     Adobe
By: Adobe     Published Date: Aug 22, 2013
You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing program is designed as a sales trigger. To measure the success of social marketing - indeed, of any marketing tactic - you need to think of your customers' journey as a board game like Monopoly. Then follow three simple steps: 1) identify which stage of the customer journey your social marketing program is designed to support; 2) measure whether your social marketing efforts have moved your customers to the next state of their journey; and 3) count how many times your customers pass "Go" so you can collect $200. If you keep your customers moving around the board, eventually, you'll win the game.
Tags : social media management, social marketing
     Adobe
By: Adobe     Published Date: Sep 19, 2013
Earning top rankings in both strategy and market presence, Adobe AudienceManager was named a leader in data management platforms in the Forrester Wave™: Data Management Platforms report for Q3 2013.
Tags : adobe, media optimizer, data management, platforms, technology, audience delivery, marketing
     Adobe
By: Adobe     Published Date: Sep 19, 2013
With 50 Facebook pages, 50 Twitter accounts, 80 social apps, and many blogs, Caesars Entertainment turned to Adobe Social, part of the Adobe Marketing Cloud, to centralize, manage, and improve their social media efforts. It paid off.
Tags : social media, marketing, content management, platforms, digital marketing, campaigns, social engagment
     Adobe
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