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By: Oracle Marketing Cloud     Published Date: Oct 11, 2017
As more and more industries clamor to adopt an Account-Based Marketing program, B2B marketers must re-think how they drive revenue. According to SiriusDecisions, 92% of companies call ABM a B2B must-have—while 84% of B2B marketers say that ABM delivers higher ROI than any other approach. This is good news, but it gets even better. Now you can deliver Account-Based Marketing directly form your Marketing Automation System (MAS) using Demandbase and Oracle Eloqua. Download this infographic to see how you can optimize your ABM and MAS systems, align with sales, and drive revenue for B2B success.
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     Oracle Marketing Cloud
By: Oracle OMC     Published Date: Nov 30, 2017
It’s the job of today’s marketers to deliver cross-channel experiences that are personalized, relevant, and timely. When you engage your customers on their terms you create the long-lasting relationships that your business and brand need to drive loyalty and advocacy. Here’s the good news. It’s now possible thanks to the boom of marketing technology solutions. In the last five years the amount of marketing technology options has skyrocketed from just 150 solutions to more than 4,000. This can only mean one thing: marketing technology is here, rapidly being adopted, and proving its value every day. The question is: How can you use technology to deliver the best of your brand for your customers? It all starts with customer experience.
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     Oracle OMC
By: PostUp     Published Date: Sep 25, 2014
Learn how to create an inspiring and exciting email program and see how 13 of the top industry B2C leaders have structured their campaigns.
Tags : postup, email creative, creative newsletter design, creative newsletter, creative email newsletters, email marketing solutions, email campaign, email marketing program
     PostUp
By: PR Newswire     Published Date: Oct 21, 2011
In this white paper, learn how three pioneering companies - Dell, IBM and Zendesk - created and evolved their social media marketing practices to powerful effect with their customers, partners and prospects.
Tags : dell, ibm, zendesk, active social listening, social echo, social media monitoring, social media marketing, brand-generated content
     PR Newswire
By: Progress Software     Published Date: Mar 12, 2014
For IT managers, choosing the wrong vendor can lead to disruption, high costs, and the loss of confidence from within the business. Learn how to de-risk your vendor selections by aligning with market trends.
Tags : progress software, choosing vendors, datadirect, connectivity, saas applications, big data, data warehousing, nosql
     Progress Software
By: Quocirca     Published Date: Jul 27, 2009
With data breaches widespread, no organisation can afford to be complacent, but most data losses are avoidable. Many of the breaches making headline news are caused by the loss or theft of laptops and other portable devices. To protect themselves from financial and reputational damage, encryption technologies can reduce risks by ensuring the information on such devices is secure when users are on the move. They can also add value by allowing the secure sharing of information among authorised users and by enabling more secure remote working.
Tags : quocirca, encryption, security, information protection, compliance, data management
     Quocirca
By: Rackspace     Published Date: Apr 15, 2019
Scale events — like online sales and digital product launches — present great revenue opportunities, but they also present large risks to your business. Whether you are a retailer preparing for Black Friday and Cyber Monday, or a digital vendor launching a new service, your brand is both at its most visible and its most vulnerable during these scale events. Many more customers visit your site over a short period of time, raising the potential for resource constraints and discovery of software bugs. Information about issues spreads quickly via social media and news outlets. And, your customers typically spend more per transaction, so every lost order has a greater negative impact on your bottom line. Site reliability engineering (SRE) can help you better prepare for scale events through an iterative cycle of data-driven improvement.
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     Rackspace
By: Rapid7     Published Date: Oct 09, 2013
Learn how our top-rated vulnerability assessment solution, Nexpose, and our new endpoint controls monitoring solution, ControlsInsight, help you accurately assess your defenses, make informed decisions, create credible action plans, and monitor ongoing progress.
Tags : gartner, marketscope, rapid7, vulnerability assessment, 2013, security, it landscape protection
     Rapid7
By: Red Hat     Published Date: Mar 11, 2016
The cool vendors in this research are very diverse in their technical paradigms. This confirms that the DevOps "virtual" market is still very much in motion/forming and adds to the confusion of potential buyers.
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     Red Hat
By: Red Hat     Published Date: May 05, 2015
New Gartner research predicts that 75% of IT organizations will have a bimodal capability by 2017. Bimodal is a critical capability that combines the solid conventional capabilities of IT alongside a capability to respond to the level of uncertainty and the need for agility required for a digital transformation. According to Gartner, half of IT organizations that have a bimodal capability will make a mess. Learn more about Gartner's predictions for common mistakes that CIOs will make and how to avoid them.
Tags : red hat, gartner, bimodal it, cio, it architecture, hybrid, ntegration, devops
     Red Hat
By: Red Hat, Inc.     Published Date: Jul 10, 2012
Is data changing the way you do business?Is it inventory sitting in your warehouse? The good news is data-driven applications enhance online customer experiences, leading to higher customer satisfaction and retention, and increased purchasing.
Tags : it planning, data, data-driven applications, data challenges, data solutions, big data solutions, big data challenges, in-memory databases
     Red Hat, Inc.
By: Redstor UK     Published Date: Mar 12, 2018
The General Data Protection Regulation is set to shake up modern data protection laws. With large-scale data breaches making news headlines on a weekly basis throughout 2017, data regulation authorities across Europe will be hoping this can help resolve the challenges of data protection. However, with so many questions around how to comply it is still unclear how far this regulation spreads. Technologists are now looking for answers, wanting to know how the GDPR will affect backup and nonprimary data sets and what needs to be done to be compliant. This white paper will explore and understand aspects of the regulation to help answer questions and give clarity over what data is covered by the GDPR and what organisations need to do to be compliant. Redstor have specialised in assisting organisations with data protection and management for almost two decades. Providing compliant services around the areas of Data Backup, Disaster Recovery and Archiving.
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     Redstor UK
By: RelayHealth     Published Date: May 31, 2013
Join RelayHealth for a recorded Healthcare Finance News webinar, Accelerating Service-to-Payment Velocity. With all of the changes happening in healthcare today, some things do remain the same. Your two primary sources of cash are still patients and third-party payers. While patient financial responsibility is rapidly increasing, a large percentage of revenue still flows in via governmental payers and commercial health plans.
Tags : accelerate payment, payment resolution, service-to-payment velocity, claims data, continuing education credit
     RelayHealth
By: Resonate     Published Date: May 30, 2018
The seismic shift in consumer behavior has created the slow demise of many long-established, iconic brands. The woes of brick and mortar retail have become a daily news item, with store closures and financial downturns dominating the headlines. Though low cash and heavy debt play a significant role, many point to online retail as the culprit for this decline. Retail margins on average fell to 9% last year from 10.5% in 2012 and over that period ecommerce sales increased to 15.5% of total sales according to the Wall Street Journal. For most companies, this meant shifting towards online sales.
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     Resonate
By: Resource     Published Date: Dec 04, 2018
What’s a common characteristic of the best talent? They all have jobs. In today’s marketplace, to get the best talent you have to convince them your opportunity is better than what they currently have. The good news: it can be done - and you can win consistently with a deliberate outbound process. The bad news: it requires an intentional approach which is challenging without the right tools and data. Your success depends on your ability to build a repeatable process to identify and recruit a steady volume of high quality applicants. The way to accelerate and scale your outbound process is to benchmark and refine it regularly using data. Below we’ll walk through the steps to building a data-driven recruiting process, based on.. you guessed it.. data.
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     Resource
By: Sage People     Published Date: May 15, 2018
Your customers won’t rave about a simple payment experience. But they will make a lot of noise about a bad experience. And your conversion rates and sales will take a hit. These payment niggles have a particularly big impact on retailers with ambitious growth targets. The good news is, growing retailers can easily upgrade their payment systems to boost CX.
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     Sage People
By: SailPoint Technologies     Published Date: Mar 25, 2019
Digital transformation requires news ways to ensure cybersecurity and compliance. Find out why top senior technology executives call identity governance the great enabler.
Tags : cyberattacks, cybersecurity
     SailPoint Technologies
By: Salesforce     Published Date: Oct 17, 2019
Customer experience management means caring about the end-to-end experience your brand has with its prospects, customers, and brand evangelists. Managing the customer experience requires attention to detail at all steps along the path to purchase, from the content created to capture awareness, to the ecommerce experience of shopping on your site, and the after-sale commitment to keep loyal customers engaged using newsletters, coupons, and customer-appreciation sales. Read this guide to find out more.
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     Salesforce
By: Salesforce Commerce Cloud     Published Date: Jul 12, 2016
96% of millennials say they still like to visit actual shops. They are also influenced more by online videos than TV advertising, and still rely on “official” reviews found in newspapers, magazines and online publications. If you want to be successful in this rapidly changing market, you need to attract millennials. Download this free research paper to find out how to attract millennials and adapt your methods to include them.
Tags : demandware, social, millennials, impressions, social media, social influence
     Salesforce Commerce Cloud
By: SAP     Published Date: Apr 14, 2011
Discover how publishers, newspapers, studios, and broadcasting companies are using SAP solutions to automate the processes involved in acquisition and exploitation of content assets. They can accurately capture rights and effectively manage royalty processing for higher profits and better relationships.
Tags : intellectual property, contract management, rights availability, visibility, digital media content, rights management, content, royalties
     SAP
By: SAP     Published Date: May 05, 2016
Leading experts share insights in new e-book from Accounts Payable News
Tags : sap, ariba, finance, purchase, pay, accounts payable, enterprise applications
     SAP
By: SAP Ariba     Published Date: May 05, 2016
Leading experts share insights in new e-book from Accounts Payable News
Tags : sap, ariba, finance, purchase, pay, accounts payable, enterprise applications
     SAP Ariba
By: SAS     Published Date: Jul 25, 2011
Major provider of online hotel, plane and car reservations uses SAS Business Analytics to optimize online customer experiences, as well increase the lifetime value of each customer.
Tags : sas business analytics, sas, optimize, optimization, research, development, new product, services
     SAS
By: SAS     Published Date: Jul 25, 2011
An analytic center of excellence demonstrates that an organization is committed to making better, fact-based decision and leveraging analytics to validate assumptions and identify root causes of business problems. This paper focuses on how to form an analytic center of excellence and the value the business will derive from it.
Tags : coe, cost of excellence, sas, optimize, optimization, research, development, new product
     SAS
By: SAS     Published Date: Sep 30, 2014
Former Intel CEO Andy Grove once coined the phrase, “Technology happens.” As true as Grove’s pat aphorism has become, it’s not always good news. Twenty years ago, no one ever got fired for buying IBM. In the heyday of customer relationship management (CRM), companies bought first and asked questions later. Nowadays, executives are being enlightened by the promise of big data technologies and the role data plays in the fact-based enterprise. Leaders in business and IT alike are waking up to the reality that – despite the hype around platforms and processing speeds – their companies have failed to established sustained processes and skills around data.
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     SAS
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