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By: 8x8 Inc.     Published Date: Nov 17, 2016
Effective quality management lets you improve the performance of contact center agents—and deliver the customer experience your business expects. The ICMI Tool Kit: Quality Management in the Contact Center provides valuable tips you can apply to start improving your contact center operations today. Developed by International Customer Management Institute (ICMI), a leader in contact center training and consulting, the tool kit lays out the foundations of an effective quality management program and offers a step-by-step approach to creating an effective program. Then it provides details to help you: • Perform effective coaching using the SAFE coaching framework • Calculate the ROI of your training and coaching investments • Developing a peer mentor program
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     8x8 Inc.
By: A10 Networks     Published Date: Apr 14, 2006
Download this white paper to learn how IAM projects can be practical, affordable and provide quick ROI for companies of all sizes.
Tags : access control, identity management, access management, authentication, roi, return on investment, a10, a10 networks, security
     A10 Networks
By: Aberdeen Group     Published Date: Jul 11, 2011
This document outlines key concerns that exist for both IT and line-of-business videoconferencing stakeholders and is intended to allow both of these constituencies to better understand the holistic challenges and value propositions of videoconferencing.
Tags : aberdeen group, business enterprise videoconferencing, compliance, virtualizing video application, unified communications, video solutions, roi, value proposition, video-enabled, video-aided
     Aberdeen Group
By: Aberdeen Group     Published Date: Jul 11, 2011
This document outlines key concerns that exist for both IT and line-of-business videoconferencing stakeholders and is intended to allow both of these constituencies to better understand the holistic challenges and value propositions of videoconferencing.
Tags : aberdeen group, business enterprise videoconferencing, compliance, virtualizing video application, unified communications, video solutions, roi, value proposition, video-enabled, video-aided
     Aberdeen Group
By: Absorb     Published Date: Sep 18, 2018
You’re ideating while executing. With funding in hand, you must deliver. Patience? Well, it’s nonexistent. If this sounds familiar, you’re likely one of many energetic companies vying to grab the best talent possible to deliver on your mission. How well your workforce executes will depend on the quality of your onboarding and employee development. By building an eLearning program on a Learning Management System (LMS), you’ll get newbies up to speed and free your team to focus on the heavy brain work. Here’s how the right LMS will pay off bigtime ROI.
Tags : roi, employee development, learning & development
     Absorb
By: AcquireWeb     Published Date: Apr 07, 2008
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
Tags : email, conversion, conversion testing, email marketing, frequency, overdelivery, over-delivery, acquireweb, email marketing campaign, email campaign, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing
     AcquireWeb
By: Acrolinx     Published Date: Apr 01, 2015
Content marketing is one of the highest priorities for today’s marketers, with growth rates for content development and distribution skyrocketing. According to the Content Marketing Institute, for example, 70 percent of marketers are investing more in content marketing than ever before. A recent research report from global market intelligence firm IDC further underscores the point, noting that “building out content marketing as an organizational competency” is one of CMOs’ most important initiatives, second only to measuring ROI. Read this white paper to learn more about the Global Content Impact Index.
Tags : global content impact index, brands, web pages, analysis, content marketing, roi
     Acrolinx
By: Act-On     Published Date: Aug 18, 2014
Lead scoring is a key missing link in many B2B marketing strategies. A growing number of B2B marketers understand this vital role lead scoring plays in the marketing process. Yet they still face challenges getting started with lead scoring and learning how to generate a measureable ROI from their efforts. In this whitepaper you will learn seven foundational steps your company can take to set up a functional and cost-effective lead scoring strategy. These include understanding the fundamentals of lead scoring; learning how to identify the traits that define your ideal sales prospects; and building a system that will grow with your organization over time.
Tags : act-on, marketing, integration, lead scoring, b2b, strategy, roi
     Act-On
By: Act-On     Published Date: Sep 19, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it’s not just the latest black hole for marketing dollars. A marketer’s best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we’ll cover five best practices to help you do just that.
Tags : marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle
     Act-On
By: Act-On     Published Date: Apr 20, 2015
Learn how automation improves ROI by making sales and marketing more efficient and more effective, & makes marketing accountable through measurement.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
     Act-On
By: Adobe     Published Date: Feb 02, 2011
We've identified a six-step process that lets even financial novices model ROI for Web customer experience projects.
Tags : adobe, online customer experience, roi
     Adobe
By: Adobe     Published Date: Sep 08, 2011
Discover how to build mobile apps and learn more about minimizing development time and the re-use of components across device platforms.
Tags : adobe, cem, customer experience management, best practices, customer interactions, enterprise applications, cloud compatibility, rias, osgi, sling, java, ios, android
     Adobe
By: Adobe     Published Date: Oct 07, 2010
We've identified a six-step process that lets even financial novices model the ROI for Web customer experience projects.
Tags : adobe, online customer experience, roi, document management
     Adobe
By: Adobe     Published Date: Oct 30, 2014
This guide provides 6 reasons why web analytics fail in the first place, followed by 10 ways that you can reenergise your web analytics.
Tags : reenergise web analytics, web analytic software, a guide to web analytics, web analytic programs
     Adobe
By: Adobe     Published Date: Apr 25, 2016
Les données sont la clé de cette opération. Toutefois, les collecter ne suffira pas. Il faudra s’en servir pour créer un profil holistique du client, puis utiliser ce dernier pour mettre au point des expériences intéressantes, personnalisées et, en fin de compte, mémorables. Cette série d’e-books en trois parties détaille étape par étape comment utiliser les données pour offrir à chaque client la meilleure expérience possible.
Tags : customer experience, marketing, data management
     Adobe
By: Adobe     Published Date: May 15, 2014
From web-enabled wristwatches to high-resolution tablets, new mobile devices are popping up all the time, and customers expect your content to work flawlessly and look great across all of them. But that doesn’t mean you have to keep re-inventing your digital assets for every new innovation.
Tags : adobe, web design, responsive web design, brand awareness, customer engagement, web analytics, smartphone, tablet, online marketing, web experience, web presence, roi, conversion rates, traffic, web development
     Adobe
By: Adobe     Published Date: Mar 06, 2015
Responsive web design is an integral part of customer engagement in our multi-device world. But the additional costs and resources can be hard to justify for budget holders demanding proof of ROI.
Tags : responsive web design, customer engagement, roi, adobe
     Adobe
By: Adobe     Published Date: Apr 30, 2015
Responsive web design is an integral part of customer engagement in our multi-device world. But the additional costs and resources can be hard to justify for budget holders demanding proof of ROI.
Tags : adobe, application development, delivery, roi, digital investments, responsive web design
     Adobe
By: Adobe     Published Date: Feb 08, 2016
Digital Marketing’s Creative Promise, a new Adobe white paper, shows you the link between creativity and profits. Learn how to make your brand’s creativity shine and business revenue soar.
Tags : adobe, marketing, creative, digital, profit, brand identity, roi, enterprise applications
     Adobe
By: Adobe     Published Date: Dec 08, 2016
É fato! Empresas que utilizam dados para orientar e otimizar decisões de marketing e vendas têm tido maior eficiência e ROI em suas operações. “Para explorar todo o potencial dos dados é preciso se assegurar de que as melhores ferramentas sejam utilizadas de forma correta, produzindo insights poderosos para os negócios” -Analisa Graciel Barbieri, Head de Marketing Brasil da Adobe.
Tags : adobe, experiências digitais, marketing
     Adobe
By: Adobe     Published Date: Mar 03, 2017
Retail marketers who see the customer path as a linear path are out of touch with their customers. The customer journey contains multiple channels where customers expect retailers to remember their preferences and anticipate their needs. In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach them in personal and relevant ways — all from reliable data you collect. The Adobe marketing guide shows you how to: • Identify the data you need to map your customers’ journeys. • Coordinate channels and use their strengths to deliver the best customer experiences. • Apply technology to build customer relationships, improve loyalty and increase ROI.
Tags : retail marketing, customer experience, cross-channel marketing, roi, customer loyalty, adobe
     Adobe
By: Adobe     Published Date: Oct 24, 2018
Customer experience has quickly moved from competitive differentiator to business imperative. Our commissioned study, conducted by Forrester Consulting, found that organizations proactively making investments to become Experience-Driven Businesses (EDBs) achieve greater results across every stage of the customer journey. And EDBs boost ROI higher than companies that do not. To see how, read The Business Impact of investing in Experience.
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     Adobe
By: Adobe     Published Date: Sep 28, 2016
Customer are infinitely complex, but connecting with them doesn’t have to be. Because while your customers may be wildly different, they do all want one thing — meaningful and relevant experiences. To deliver these experiences requires a powerful web content management system. It’s the digital foundation you need to provide the personalized experiences — that build brands, customer loyalty, and ROI. To learn more about web experience management, read The New Content Frontier. ?
Tags : adobe, customer experience, web content management, web content management system
     Adobe
By: Adobe     Published Date: Nov 09, 2017
IDC, a global market intelligence firm, studied the business value of the Adobe Primetime multiscreen TV platform. Bottom line? Over a five-year period, it delivered a 385% ROI and $14.3 million total benefits per organization. Download the report to learn more.
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     Adobe
By: AdRoll     Published Date: Jul 14, 2015
If you’re searching for information about attribution, you’ve come to the right place. Solving the attribution problem will be one of the most important things you do to boost ROI for your organization. In fact, 58% of marketers depend on attribution to allocate their marketing budget to the most effective channels. In a few short pages, this guide will deliver all the practical advice you need to run with the pros.
Tags : adroll, custom attribution model, roi, best practices, marketing solutions
     AdRoll
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