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By: Adobe     Published Date: Mar 03, 2017
When it comes to audience engagement, the landscape has been completely rewritten. Media and entertainment companies need to embrace new technologies to achieve revenue goals. The Adobe guide, Play to Win in Audience Intelligence, shows you how. Read the guide to learn: • How to bring your data sources together into a unified view of the customer • How to move beyond basic demographic attributes to behavior attributes • How to use look-alike modeling to improve customer targeting and acquisition
Tags : audience intelligence, audience engagement, unified data source, behavior attributes, look-alike modeling, data management
     Adobe
By: Adobe     Published Date: Jun 26, 2019
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe. Key topics that you’ll read more about in this year’s report: • Optimising customer experience and delivering personalised experiences in real time. • Using data better for smarter audience segmentation and targeting. • Be wary of walled gardens. Control and own the data, and always be compliant. • Automation is the future. Understand the benefits, learn how to use it.
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     Adobe
By: Adobe     Published Date: Sep 23, 2019
Email provides the wedge into customer-obsessed marketing Every day, demanding customers, unforeseen competition, and disruptive new technologies hammer home that we have entered the age of the customer, where established business operations don't work. Yet most marketing functions still rely on decades-old methods that undermine their ability to create post-digital brand experiences and help their firms become customer focused. Email marketing – the workhorse of the marketers’ toolkit – can provide a way to launch customer obsessed marketing at your firm, if you use it as more than just a promotional vehicle. marketers need a more advanced email marketing program. 95% believe they would benefit from it. 64% agree that they use their email marketing program as a strategic asset for innovation But it’s difficult to achieve. 91% experience challenges, including lack of budget, vision, and cross-collaboration WHY TARGET AUDIENCE SHOULD CARE? Smart CMOs re
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     Adobe
By: Adobe     Published Date: Sep 23, 2019
While having the right tech is key to delivering great experiences, an equally important part of the equation is having the right people, processes and org structures. WHY SHOULD THE TARGET AUDIENCE CARE? Getting value from MarTech investments is top of mind for Marketing Professionals worldwide, and the number one impediment to value realization is the fact that their organizations are not properly set up to fully utlize the tools at their disposal in an effective way. Getting the “people” side of the equation right can be make all the difference in pulling ahead from competitors that are still figuring it out. SUPPORTING CONCEPTS Three best practices to design your org for successful experience delivery: Cultivate the right skills and find the right talent for customer obsession Set up org structures that encourage cross channel collaboration Embrace the possibility of using external support to address the challenges of change management
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     Adobe
By: Adobe     Published Date: Sep 23, 2019
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe. 4 KEYPOINTS Key topics that you’ll read more about in this year’s report: • Optimising customer experience and delivering personalised experiences in real time. • Using data better for smarter audience segmentation and targeting. • Be wary of walled gardens. Control and own the data, and always be compliant. • Automation is the future. Understand the benefits, learn how to u
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     Adobe
By: Adobe     Published Date: Sep 23, 2019
An excellent CMS solution provides your business with the flexibility to grow into a broad experience delivery platform. It should enable your business to scale and add new capabilities as it grows, and easily integrate with other marketing technologies. Why should the target audience care? Customer expectations have increased. They now expect their in-store experiences to be continuous and consistent extensions of the online journey. And the online journey provides fast, dynamic, and interactive experiences. If your business is not well informed on what is needed from a content management solution, it may come up short on customer experience. A successful and growing business will choose a solution that helps them future-proof for emerging channels and effectively manage mature ones. Supporting Concepts: Navigate your business through the noise. Apply these questions and insights to your selection process and avoid the pitfalls of costly and rigid content management systems.
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     Adobe
By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : account-based marketing, new technology, automation, business-to-business, personalized marketing
     AdRoll
By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : account-based marketing, business-to-business, personalized marketing, automation
     AdRoll
By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : account-based marketing, business-to-business, personalized marketing, automation
     AdRoll
By: AdRoll     Published Date: Aug 22, 2017
Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM. We’ll provide practical, actionable advice and tips on all aspects of ABM, with a bottom-up approach that asks and answers the question: “How?” How to set goals and objectives? How to select target accounts and specific roles? How to create a compelling buyer journey and, in turn, align content around it? We’ll then show you, step by step, how to roll out ABM campaigns and, critically, how to structure your CRM and marketing platforms around them. As a performance marketing platform that allows you to collect, analyze, and act on your data at scale, AdRoll is uniquely positioned to demonstrate how you can achieve this. So, if your company depends on closing long-cycle, mu
Tags : account based marketing, marketing programs, adroll. crm
     AdRoll
By: Arbor     Published Date: Sep 20, 2013
In this white paper, John Pescatore of SANS Institute explores how DDoS is used as part of advanced targeted attacks (ATAs) and describes how DDoS detection and prevention tools and techniques can be used against ATAs as well. Today’s DDoS attacks, as damaging as they are, sometimes mask even more threatening and dangerous advanced targeted threats. The good news is that some of the same tools that can detect the footprints of DDoS attacks can also find the telltale signs of ATAs. To be successful, though, enterprises need to coordinate their use of both types of logs and adjust their monitoring parameters correctly. They must also eliminate operational gaps, such as unclear lines of security authority, and limit the use of managed security services that can deprive enterprise security managers of the data they need to detect and stop DDoS attacks and ATAs.
Tags : distributed denial of services, ddos attack, ddos detection, ddos mitigation, security, advanced targeted attacks, mitigation, detection
     Arbor
By: Arkadin     Published Date: Sep 11, 2013
Financial services institutions focus on innovative services, customer relationships, and cost structures to drive profitable growth. Remote collaboration solutions (audio and web conferencing) are technologies target these three areas by transforming business processes.
Tags : financial services, finance, fsi, financial service institutions, regulatory compliance, banking and financial services, financial solutions, capital markets, collaboration, collaboration solutions, arkadin, web collaboration solutions, web collaboration services, conferencing solutions, conferencing services, audio web conferencing, software development
     Arkadin
By: B Channels     Published Date: May 01, 2018
All technology companies are continuing their investment in IoT technologies: targeting technology verticals or market segments like Smart Homes or IIoT. They all need partners and alliances to expand in these verticalized markets. This post looks at who, where and the implications of IoT expansion.
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     B Channels
By: BlackBerry Cylance     Published Date: Jul 02, 2018
Matthew Coy, Safelite’s Vice President of Information Technology, is responsible for overseeing all aspects of the company’s IT infrastructure, including selecting, administering, and supporting technology products. The company handles personally identifiable information, including credit card information and insurance data collected from several sources, and must comply with insurance industry regulations and the Payment Card Industry Data Security Standard. Safelite is the target of constant external attacks. The organization experienced ongoing security issues stemming from infected software, drivebys and other malicious downloads. According to Matthew, “A lot of malware and email viruses were making it through the environment, all bypassing our email security and AV.” Not only were the security controls ineffective, the previous AV platform required nearly 150 hours per week to manage. Matthew knew Safelite needed to make a change, and fast. Having worked with Cylance® at two previous companies, he was confident CylancePROTECT® could significantly improve Safelite’s endpoint security. Read the full case study to learn about the results Cylance was able to deliver.
Tags : safe, lite, cybersecurity, data
     BlackBerry Cylance
By: BlackBerry Cylance     Published Date: Apr 15, 2019
Artificial intelligence (AI) leads the charge in the current wave of digital transformation underway at many global companies. Organizations large and small are actively expanding their AI footprints as executives try to comprehend more fully what AI is and how they can use it to capitalize on business opportunities by gaining insight to the data they collect that enables them to engage with customers and hone a competitive edge. But, while AI may indeed be the frontier of enterprise technology, there remain many misconceptions about it. Part of the confusion stems from the fact that AI is an umbrella term that covers a range of technologies — including machine learning, computer vision, natural language processing, deep learning, and more — that are in various stages of development and deployment. The use of AI for dynamic pricing and targeted marketing has been in use for a while, but actual AI computing where machines think like humans is still many years from becoming mainstream. T
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     BlackBerry Cylance
By: Box     Published Date: Jun 22, 2018
• In today's ever-evolving world, content management is a moving target. With content flowing from a multitude of places, keeping up with the speed of business requires a content management strategy that's more flexible than traditional Enterprise Content Management (ECM). • As digital transformation forces organizations to rethink their processes, it's never been more important to focus on deploying a platform that works across all of your content so you can get more value out of each asset and protect yourself against technology stagnation. • Check out our ebook, 5 Considerations For Transforming Your ECM Strategy With Cloud Content Management, and learn how to bring your people and information together in the cloud.
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     Box
By: Cisco     Published Date: Jan 15, 2015
Most large organizations address network security with an army of tactical point tools like firewalls, VPN gateways, IDSs/IPSs, network proxies, malware sandboxes, web and e-mail gateways, etc. This messy array of independent technologies was adequate ten years ago, but now presents a plethora of operational, policy enforcement, and monitoring challenges. Worse yet, network security defenses are becoming less and less effective at blocking targeted and sophisticated threats and advanced malware attacks.
Tags : firewall, next generation, networks, computing, cloud, innovation, enterprise, datacenter, social, analytics, security, it management
     Cisco
By: Cisco     Published Date: Apr 08, 2015
Most large organizations address network security with an army of tactical point tools like firewalls, VPN gateways, IDSs/IPSs, network proxies, malware sandboxes, web and e-mail gateways, etc. This messy array of independent technologies was adequate ten years ago, but now presents a plethora of operational, policy enforcement, and monitoring challenges. Worse yet, network security defenses are becoming less and less effective at blocking targeted and sophisticated threats and advanced malware attacks.
Tags : next generation, firewall, malware, threat, complexity, costs, visibility, protection, network, enterprise, solution, security, data management
     Cisco
By: Cisco     Published Date: Jul 08, 2016
What You Will Learn: Over the years we’ve all heard claims of simple, seemingly magical solutions to solve security problems, including the use of sandboxing technology alone to fight advanced malware and targeted threats. This paper explores: • Where sandboxing technology stands today • Why it fails to meet the needs of organizations • What’s needed for effective malware analysis
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     Cisco
By: Cisco     Published Date: Feb 16, 2016
Over the years we’ve all heard claims of simple, seemingly magical solutions to solve security problems, including the use of sandboxing technology alone to fight advanced malware and targeted threats.
Tags : technology, security, security management, malware analysis
     Cisco
By: Clustrix     Published Date: Oct 08, 2013
This whitepaper outlines new database technologies that are helping advertisers remove bottlenecks that slow down applications, improve functions such as ad segmentation and targeting based on up to the minute campaign performance and give agency clients instant access to smart data.
Tags : technology, clustrix, online advertising, real time bidding, database, analytics, smart data, applications, it management
     Clustrix
By: Cox Business     Published Date: Dec 19, 2016
As we continue to move forward into an age of big data, optimization, and greater convenience through the capabilities of better networking technologies, opportunities have never been greater to use technology to make for a truly seamless hospitality experience. However, growing dependence on your network for everything from booking to entertainment can also mean that hospitality networks hold greater amounts of data than ever before. This makes them a tempting target for hackers.
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     Cox Business
By: Cox Business     Published Date: Dec 19, 2016
As the healthcare industry continues to move forward into an age of big data, optimization, and greater coordination of care through the capabilities of better networking technologies, opportunities have never been greater to use technology to truly improve how healthcare professionals interacts with patients. However, growing dependence on your network for everything from medical records to billing information can also mean that healthcare networks hold greater amounts of data than ever before. This makes them a tempting target for hackers.
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     Cox Business
By: Cox Business     Published Date: Dec 19, 2016
As we continue to move forward into an age of big data, optimization, and shared information through the capabilities of better networking technologies, opportunities have never been greater for using technology to improve the way the government interacts with constituents. However, increasing dependence on web and network services also makes government a tempting target for hackers. Distributed Denial of Service attacks, data breaches, leaks, the risks can be enormous. Recent events have shown us that now more than ever, government servers are getting victimized by well-funded teams of foreign hackers, possibly funded by their government.
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     Cox Business
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