customer insight

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By: KPMG     Published Date: Nov 06, 2019
Political uncertainty, potential trade wars and digital technologies continue to reshape our world, begging the question: Is your supply chain fit for the future? Listen to this webinar now to find out: • How to build an agile, responsive operational network that supports growth • The importance of knowing your customer and suppliers in an end-to-end supply chain • How to use data and insight to gain effective control and improve performance across operations • How to exploit simple, pragmatic digital steps to improve your supply chain performance, today • How to leverage emerging technology to future-proof your supply chain • How to develop new skillsets to help execute your digital roadmap.
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     KPMG
By: Rackspace     Published Date: Nov 06, 2019
In this hands-on guide, our AWS Amazing Minds share advice on how to navigate and optimise your cloud journey on AWS, tackling the 9 most common questions around upskilling on AWS, automation, DevSecOps, customised cloud and more. Our customers were the catalyst for creating the Amazing Minds series. Independent research combined with insights from our day-to-day business interactions, told us unequivocally that they wanted to be part of the journey. We also know that a secure and high-performing cloud journey is at its best when it’s a shared experience. Download the guide to see how you can achieve how performance outcomes on AWS and save time and money whilst doing so.
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     Rackspace
By: HERE Technologies     Published Date: Nov 04, 2019
Accurate, contextual location data is essential to providing customers with a compelling marketing experience. K nowing where your customers are, how to reach them and understanding their needs in those moments can be the difference between campaign success and failure. Have a listen to HERE location marketing experts Hervé Utheza and Jason Bettinger , along with Cami Zimmer (EVP Busi ness & Marketing at Glympse), as they explain how to leverage location insights to create a more engaging customer experience . Learn how location technologies bring together the geometry of the world and the movements of consumers in order to to improve th e consumer journey at each touchpoint of the shopping experience – from the first time the y see the personalized promotion to the actual delivery of their purchase . View this webinar and learn : ? How to innovate around location insights to create personali zed experiences . ? How location technologies help to r efine segmentatio
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     HERE Technologies
By: Dell - NVIDIA     Published Date: Nov 04, 2019
Artificial intelligence (AI), machine learning (ML), and deep learning (DL) technologies are expected to permeate day-to-day business as well as customer activity. Industries such as healthcare (advanced diagnosis and treatment), transportation (advanced driver assistance systems and autonomous vehicles), and life sciences (rare disease treatment research) are some of the early adopters of AI. The goal for any organization adopting AI/ML/DL is to deliver meaningful insights and predictions that can significantly improve products, processes, or services across industries and use cases. Today, as AI becomes mainstream, many organizations find themselves in the initial proof-of-concept (POC) stage; only a few are in full production. IDC's 2019 Artificial Intelligence Global Adoption Trends and Strategies Survey found that 18% of organizations had AI models in production, 16% were in the POC stage, and 15% were experimenting with AI.
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     Dell - NVIDIA
By: Hewlett Packard Enterprise     Published Date: Nov 01, 2019
"Extracting value from data is central to the digital transformation required for businesses to succeed in the decades to come. Buried in data are insights that reveals what your customers need and how they want to receive it, how sales, manufacturing, distribution, and other aspects of business operations are functioning, what risks are arising to threaten the business, and more. That insight empowers your businesses to reach new customers, develop and deliver new products, to operate more efficiently and more effectively, and even to develop new business models. "
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     Hewlett Packard Enterprise
By: Google - SAP     Published Date: Nov 01, 2019
" Research shows that the amount of effort customers have to put into getting things done is the top factor in fueling customer loyalty – or disloyalty. So it’s critical that your field service provides an effortless experience for customers. They won’t put up with long wait times or unprepared service technicians. Service needs to be fast, convenient, and reliable. Download our new paper for a three-step approach to creating perfect service moments that drive business growth. You’ll discover: • How to manage your customers’ experiences by understanding their needs • Why effortless customer service is essential to increasing revenue and improving profitability • How to act on insight gathered in order to deliver superior customer service"
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     Google - SAP
By: Corrigo     Published Date: Nov 01, 2019
Think about all the ways your life today is different than it was ten years ago. Think about how you shop, how you get around, how you plan travel, and how you stay in touch. So many things that used to be a hassle are now almost effortless. If your life feels different, it’s because you’re living in a new era – what experts are calling the 4th Industrial Revolution. You’ve probably heard some of the more catch-phrased components – big data, artificial intelligence, deep analytics. Some of these still seem like science fiction, but they are very real, very active, and crucial parts of what we at Corrigo call the Intelligence Economy. In the Intelligence Economy, data is collected, crunched, and activated to solve problems and create greater value for customers, partners, and employees. It’s the information, insights, and automations that enhance experiences, predict needs, strengthen connections, and deliver the right info or action at the right time, in the right way. And the Intellig
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     Corrigo
By: Salesforce     Published Date: Oct 30, 2019
Technology — especially easy-to-use cloud software built for businesspeople — is no longer just a concern for the technologist in the IT group. Cloud technology is on the minds of the entire C-suite in today’s growing businesses: CEOs, COOs, CFOs, and VPs of Sales and Service are all thinking about how to strategize for booming growth that scales and disrupts. Leaders are increasingly looking to transform the customer experience to differentiate their business. With instant, personalized service at every step, companies can engage with their customers in a whole new way along the customer journey. This is a critical time in customer service as service leaders transition from a cost center to a strategic growth engine. Today, the service department is responsible for delivering service that not only solves a problem, but also delivers a 1-to-1 conversational experience that builds customer loyalty. With service connected to a complete CRM, businesses access complete customer insights ac
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     Salesforce
By: Salesforce     Published Date: Oct 30, 2019
Technology — especially easy-to-use cloud software built for business people — is no longer just a concern for the technologist in the IT group. Cloud technology is on the minds of the entire C-suite in today’s growing businesses: CEOs, COOs, CFOs, and VPs of Sales and Service are all thinking about how to strategize for booming growth that scales and disrupts. Leaders are increasingly looking to transform the customer experience to differentiate their business. With instant, personalized service at every step, companies can engage with their customers in a whole new way along the customer journey. This is a critical time in customer service as service leaders transition from a cost center to a strategic growth engine. Today, the service department is responsible for delivering service that not only solves a problem, but also delivers a 1-to-1 conversational experience that builds customer loyalty. With service connected to a complete CRM, businesses access complete customer insights
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     Salesforce
By: Salesforce     Published Date: Oct 30, 2019
Technology — especially easy-to-use cloud software built for business people — is no longer just a concern for the technologist in the IT group. Cloud technology is on the minds of the entire C-suite in today’s growing businesses: CEOs, COOs, CFOs, and VPs of Sales and Service are all thinking about how to strategize for booming growth that scales and disrupts. Leaders are increasingly looking to transform the customer experience to differentiate their business. With instant, personalized service at every step, companies can engage with their customers in a whole new way along the customer journey. This is a critical time in customer service as service leaders transition from a cost center to a strategic growth engine. Today, the service department is responsible for delivering service that not only solves a problem, but also delivers a 1-to-1 conversational experience that builds customer loyalty. With service connected to a complete CRM, businesses access complete customer insights
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     Salesforce
By: HERE Technologies     Published Date: Oct 29, 2019
Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns. The future of location-based marketing incorporates new technology that provides a data stream of polygons - granular information on the size and shape of buildings - that identifies precisely where customers are when shown relevant offers, and helps track whether those offers convert to sales. This Industry Dive eBook endorsing HERE Technologies explains how to leverage such new, powerful and precise matrices to measure campaign efficacy and success. It also includes: • An explanation of how new granular audience and footfall data can provide impactful attribution insights • A specific list of value adds a proprietary polygon database partner can provide • A case study of a company that used continually-updated polygon data to boost their segmentation, behavior analytics and attribution capabilities.
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     HERE Technologies
By: Smartrac     Published Date: Oct 23, 2019
Discover the unique experiences you could offer your customers using RFID technology Find out how to get deeper insights into your products and optimize your supply chain See how companies like Adidas are already using RFID to get ahead of their competitors
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     Smartrac
By: ttec     Published Date: Oct 16, 2019
Omnichannel, in its most complete definition, means taking into account individual customer needs and perspectives to create seamless customer experience within and across multiple channels. The customer is in control, which creates amazing customer experiences and reduces friction for users and the business. With a true omnichannel experience, each conversation is a continuation from the last and customers don’t have to reiterate their problems multiple times to multiple people. It provides better insights into a customer’s next action, and it enables more personalized product recommendations and proactive outreach. Through technology and analytics, brands can improve their operational efficiency, optimize their channel mix, and take advantage of lower-cost channels, all while enabling a better experience for their customers.
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     ttec
By: InMoment     Published Date: Oct 16, 2019
InMoment surveyed 1,300 U.S. consumers to understand the state of trust and loyalty, as well as customer perception about retailers’ attempts to offer more experiences versus simple transactions. Download the report to read the insight gathered.
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     InMoment
By: SAS     Published Date: Oct 14, 2019
What’s the best way for businesses to differentiate themselves today? By delivering a unique, real-time customer experience across all touch points—one that is based on a solid, connected business strategy driven by data and analytics insights. We believe brands that gain the ultimate analytical advantage—by unifying the analytics life cycle from data to discovery to deployment—will also gain the ultimate competitive advantage through brand preference.
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     SAS
By: Adobe     Published Date: Oct 14, 2019
Companies that put data at the centre of their business gain better insights and deliver more effective marketing. Data centricity at an organisational level is the priority for larger companies, mindful of the opportunities afforded by more scientific commercial decision-making and data-driven marketing. A focus on data alone in the context of customer analytics is not enough, however. Companies require insights from their data to deliver first-class customer experiences that give them a competitive advantage. Our global survey of more than 1,000 business respondents shows that companies are rightly focused on activities powered by actionable insights as opposed to focusing on data for its own sake. More effective segmentation and targeting (65%), and better marketing attribution (52%), are the top data-related priorities for marketers, while ‘technologists’ (including analysts, ecommerce, and IT professionals) are primarily focused on making their organisations more data-centric (50%
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     Adobe
By: Engagio     Published Date: Oct 10, 2019
Read the report today! Want to make sure you're investing in the right ABM technology? Research in Action released the Top 20 Global Vendors for ABM in 2019 using their proprietary Vendor Selection Matrix™, and Engagio was the #1 Global winner! Read the report to learn why Engagio placed #1 based on 1,500 customer interviews and Research in Action's independent analysis of each vendor. Read the report to discover: The top 20 global ABM providers and how they measure up How to select the right technology for your ABM needs 5 insights and predictions for ABM by Research in Action
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     Engagio
By: Adobe     Published Date: Oct 10, 2019
In this white paper we discuss the opportunities and challenges associated with customer experience management and highlight three key areas of future focus for successful European marketing leaders: customer consent management in marketing in the light of GDPR; the future of AI-driven customer engagement in marketing; and customer journey management as the new mantra and operating model for marketing operations management. Our observations and conclusions are backed by rigorous research results based on a representative sample of telephone interviews with marketing leaders across Europe. We hope you enjoy this paper and would be interested to hear your feedback. We believe the paper provides the benchmarks and insights to guide the next generation of marketing domain digital technology deployments and beyond into enterprisewide customer experience management.
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     Adobe
By: Adobe     Published Date: Oct 08, 2019
You cannot accurately predict what your customer will want next. Artificial intelligence can. WHY SHOULD THE TARGET AUDIENCE CARE? By 2020, businesses that use AI and related technologies like machine learning and deep learning to uncover new insights will take $1.2 trillion each year from competitors that don't. (Source: Forrester.) SUPPORTING CONCEPTS: At any moment, anywhere in the world, on any kind of device, a prospect or customer is raising her hand and saying, "I'm your best opportunity. Don't ignore me." She's telling you that by every action she's taken and every interaction you've had up to that point. You can consider each bit of data you've collected across her journey a meaningful expression of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination. You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly. You can: –
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     Adobe
By: HERE Technologies     Published Date: Oct 02, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence? Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns. HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel. *Souce: Ovum and Counterpoint Research annual indexes
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     HERE Technologies
By: HERE Technologies     Published Date: Oct 01, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence? Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns. HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel. *Souce: Ovum and Counterpoint Research annual indexes
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     HERE Technologies
By: Oracle     Published Date: Sep 26, 2019
If people always knew what they wanted and asked for it, your job would be easy—and boring, which really isn’t your style. But people—and customers—are complicated, and that’s a good thing. It means that every quirk, habit, bias, behavior, curiosity, experience, and demographic detail is a chance to optimize and catapult your customer experience to new heights. But first, you have to go beyond all the details you know about your customers to discover what they mean for your business. These “customer insights” make all the difference. And this guide is a crash-course in how to catch them, decode them, and put them to work.
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     Oracle
By: Experian     Published Date: Sep 26, 2019
"We are in an age of unprecedented opportunity, where ubiquitous data and new technologies are shaping the world and dramatically changing the way consumers interact with businesses like yours. The rise of fintech companies is driving competition, e-commerce has raised the bar for digital experiences, fraud is at an all-time high, and there is pressure to grow your business. You need to meet these challenges head on and do it in a way that can scale with the increasing volume — and value — of customers. All while meeting and exceeding customer expectations. We believe rapid, sustainable growth can be fuelled by acquiring the right customers and delivering customer experiences that align with their expectations. To succeed you need a comprehensive, unified view into your customers and their needs. As a business leader, how do you achieve these objectives? What can you do to attract and acquire new customers? What tools do you need to quickly act on insights and to make consistent, relev
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     Experian
By: CheckMarx     Published Date: Sep 25, 2019
Looking for a new Application Security Testing vendor? See what customers have to say about Checkmarx and why we were named a June 2019 Customers’ Choice for Application Security Testing on Gartner Peer Insights!
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     CheckMarx
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