customer messaging

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By: Oracle     Published Date: Sep 30, 2019
It takes more than a single interaction to net a customer. By now, marketers understand the importance of multichannel engagement, but most still struggle to seamlessly connect the customer experience across channels. Simply put, it’s easy to batch and blast a broadcast message to email, social, and mobile audiences, but consumers today want more. They want to see themselves in the brand, not just see the brand talk about themselves. Additionally, personalizing messaging in one channel can be tricky enough, but connecting messaging, for an audience who is sprinting from one channel to the next, is a whole other hurdle.
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     Oracle
By: Adobe     Published Date: Jun 26, 2019
Today, it’s possible for you to reach everyone from new leads to current customers — with relevant messaging customized to match their needs. Marketing automation allows you to react quickly to the actions that your diverse audience makes when interacting with your brand. It can also help you gain more sales-qualified leads, shorten the sales cycles, drive conversion and sales, and, best of all, measure your efforts.
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     Adobe
By: Dell APAC     Published Date: May 25, 2019
"Dell and its partners provide a range of solutions that enable their customers to transform the capabilities of the workforce. Dell commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential benefits and costs enterprises may realize by deploying three key Workforce Enablement Solutions, namely: › Best device experience: a hardware policy combining the choice of a range of Dell PCs, tablets, and peripherals with rapid configuration and delivery. › Unified endpoint management (UEM): an integrated approach to managing mobile devices, PCs. and other workstation technologies. In this case study, implementations of Workspace ONE, VMware’s UEM solution, have been assessed. › Enterprise collaboration: includes capabilities such as messaging, conferencing, document sharing, and business use of social media. In this case study the collaboration elements of Microsoft Office 365, namely OneDrive, SharePoint, Teams, Skype for Business, and Yammer
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     Dell APAC
By: Dell APAC     Published Date: May 25, 2019
"Dell and its partners provide a range of solutions that enable their customers to transform the capabilities of the workforce. Dell commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential benefits and costs enterprises may realize by deploying three key Workforce Enablement Solutions, namely: › Best device experience: a hardware policy combining the choice of a range of Dell PCs, tablets, and peripherals with rapid configuration and delivery. › Unified endpoint management (UEM): an integrated approach to managing mobile devices, PCs. and other workstation technologies. In this case study, implementations of Workspace ONE, VMware’s UEM solution, have been assessed. › Enterprise collaboration: includes capabilities such as messaging, conferencing, document sharing, and business use of social media. In this case study the collaboration elements of Microsoft Office 365, namely OneDrive, SharePoint, Teams, Skype for Business, and Yammer
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     Dell APAC
By: Dell APAC     Published Date: May 25, 2019
"Dell and its partners provide a range of solutions that enable their customers to transform the capabilities of the workforce. Dell commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential benefits and costs enterprises may realize by deploying three key Workforce Enablement Solutions, namely: › Best device experience: a hardware policy combining the choice of a range of Dell PCs, tablets, and peripherals with rapid configuration and delivery. › Unified endpoint management (UEM): an integrated approach to managing mobile devices, PCs. and other workstation technologies. In this case study, implementations of Workspace ONE, VMware’s UEM solution, have been assessed. › Enterprise collaboration: includes capabilities such as messaging, conferencing, document sharing, and business use of social media. In this case study the collaboration elements of Microsoft Office 365, namely OneDrive, SharePoint, Teams, Skype for Business, and Yammer
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     Dell APAC
By: Dell APAC     Published Date: May 25, 2019
"Dell and its partners provide a range of solutions that enable their customers to transform the capabilities of the workforce. Dell commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential benefits and costs enterprises may realize by deploying three key Workforce Enablement Solutions, namely: › Best device experience: a hardware policy combining the choice of a range of Dell PCs, tablets, and peripherals with rapid configuration and delivery. › Unified endpoint management (UEM): an integrated approach to managing mobile devices, PCs. and other workstation technologies. In this case study, implementations of Workspace ONE, VMware’s UEM solution, have been assessed. › Enterprise collaboration: includes capabilities such as messaging, conferencing, document sharing, and business use of social media. In this case study the collaboration elements of Microsoft Office 365, namely OneDrive, SharePoint, Teams, Skype for Business, and Yammer
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     Dell APAC
By: Dell APAC     Published Date: May 25, 2019
"Dell and its partners provide a range of solutions that enable their customers to transform the capabilities of the workforce. Dell commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential benefits and costs enterprises may realize by deploying three key Workforce Enablement Solutions, namely: › Best device experience: a hardware policy combining the choice of a range of Dell PCs, tablets, and peripherals with rapid configuration and delivery. › Unified endpoint management (UEM): an integrated approach to managing mobile devices, PCs. and other workstation technologies. In this case study, implementations of Workspace ONE, VMware’s UEM solution, have been assessed. › Enterprise collaboration: includes capabilities such as messaging, conferencing, document sharing, and business use of social media. In this case study the collaboration elements of Microsoft Office 365, namely OneDrive, SharePoint, Teams, Skype for Business, and Yammer
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     Dell APAC
By: Dell APAC     Published Date: May 16, 2019
"Dell and its partners provide a range of solutions that enable their customers to transform the capabilities of the workforce. Dell commissioned Forrester Consulting to conduct a Total Economic ImpactTM (TEI) study and examine the potential benefits and costs enterprises may realize by deploying three key Workforce Enablement Solutions, namely: › Best device experience: a hardware policy combining the choice of a range of Dell PCs, tablets, and peripherals with rapid configuration and delivery. › Unified endpoint management (UEM): an integrated approach to managing mobile devices, PCs. and other workstation technologies. In this case study, implementations of Workspace ONE, VMware’s UEM solution, have been assessed. › Enterprise collaboration: includes capabilities such as messaging, conferencing, document sharing, and business use of social media. In this case study the collaboration elements of Microsoft Office 365, namely OneDrive, SharePoint, Teams, Skype for Business, and Yammer
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     Dell APAC
By: Iterable     Published Date: Nov 28, 2018
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction. In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press — 2018 Cross-Channel Engagement Benchmark Report. The Top Takeaways: • The status quo when it comes to B2C marketing outreach • How marketers are engaging customers throughout the lifecycle • Expert commentary from our partners and customers
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     Iterable
By: Nexmo     Published Date: Nov 27, 2018
Companies have always been focused on the customer experience, but with the ever-changing landscape of how information is consumed, they have to react faster and provide more impactful interactions. Today's consumers expect businesses to communicate with them on the channels they prefer. This means messaging customers on the channels that provide straightforward and/or media-rich features. Savvy companies know that SMS is the messaging leader, but that MMS and other OTT channels, such as WhatsApp, Facebook Messenger, and Viber, provide a more engaging experience. They think about their overall messaging goals and as a big-picture concept. Join Sheri Atienza, Product Marketing Manager at Nexmo, in this webinar examining how messaging solutions can be the power behind your 2019 messaging strategy. You’ll learn how to customize your messages to both the audience and the medium, and how easy this can be with Nexmo.
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     Nexmo
By: Nexmo     Published Date: Nov 26, 2018
Companies have always been focused on the customer experience, but with the ever-changing landscape of how information is consumed, they have to react faster and provide more impactful interactions. Today's consumers expect businesses to communicate with them on the channels they prefer. This means messaging customers on the channels that provide straightforward and/or media-rich features. Savvy companies know that SMS is the messaging leader, but that MMS and other OTT channels, such as WhatsApp, Facebook Messenger, and Viber, provide a more engaging experience. They think about their overall messaging goals and as a big-picture concept. Join Sheri Atienza, Product Marketing Manager at Nexmo, in this webinar examining how messaging solutions can be the power behind your 2019 messaging strategy. You’ll learn how to customize your messages to both the audience and the medium, and how easy this can be with Nexmo.
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     Nexmo
By: Adobe     Published Date: Oct 24, 2018
Adobe Audience Manager uses identity management tools and device graphs to tie device IDs to individuals or groups. If a customer starts using a device you don’t recognize, you can use second-party data available through a network or co-op to supplement your own, building a complete view of your customer. This allows you to send consistent messaging across devices, whether your customers log in to your site or not.
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     Adobe
By: Qualtrics     Published Date: Oct 04, 2018
Every product needs a target audience. Market segmentation identifies subsets of a market based on demographics, needs, priorities, common interests, or other psychographic or behavioral criteria to better understand and communicate with that audience. Segmentation can be as simple as splitting your potential market into age ranges or as complex as dividing your audience based on subtle behaviors, values, or beliefs. To be truly useful, segmentation should enable you to target core groups of your potential customers with precision. Practically speaking, segmentation enables you to: • Boost demand with messaging that resonates more with your market • Grow your customer base by understanding what drives purchase behavior • Increase revenue and profitability by discovering which customers will pay a premium for • your product
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     Qualtrics
By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
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     Iterable
By: Iterable     Published Date: Sep 07, 2018
Whether they want tickets for the next Lady Gaga concert, the World Series, the Indianapolis 500, or Hamilton, people are quickly discovering that SeatGeekis the place to find the best selection and great bargains. This relative newcomer to the online ticket business has quickly grown to offer the largest inventory of live event tickets on the web, in addition offering differentiating services like best-bargain ratings and notifications when a fan’s favorite team or entertainer will be performing nearby. Email and push have been the primary channels for interacting with customers. However, according to Ben Clark, Vice President of Customer Retention, the marketing team previously struggled to deliver consistent, relevant messaging across channels because their email and push tools ran on separate platforms. The old tools were also cumbersome to use and offered limited functionality. Worse yet, they didn’t support the team’s AI driven, omni-channel marketing strategy, which includes rea
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     Iterable
By: Genesys     Published Date: Jul 13, 2018
In today’s digital world, the messaging and texting that have become a prominent part of most people’s lives are a form of asynchronous messaging. These are a simple, convenient method of communication for people on the go, with varied time in response based upon intrigue and urgency. Asynchronous messaging has become so ingrained in consumers’ lives, an expectation has evolved that businesses should be able resolve issues just as quickly and easily, and on the customer’s timetable. To keep up with consumer expectations and offer differentiated customer experiences, there is a strong case for implementing capabilities where messages can be fielded by bots using artificial intelligence, with a human touch through skilled representatives, or a combination of both within the same conversation, without losing context. Download this white paper to learn about: • 6 benefits to asynchronous messaging in B2C customer experience and operations • Incorporating asynchronous messaging into your u
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     Genesys
By: Genesys     Published Date: Jun 13, 2018
In today’s digital world, the messaging and texting that have become a prominent part of most people’s lives are a form of asynchronous messaging. These are a simple, convenient method of communication for people on the go, with varied time in response based upon intrigue and urgency. Asynchronous messaging has become so ingrained in consumers’ lives, an expectation has evolved that businesses should be able resolve issues just as quickly and easily, and on the customer’s timetable. To keep up with consumer expectations and offer differentiated customer experiences, there is a strong case for implementing capabilities where messages can be fielded by bots using artificial intelligence, with a human touch through skilled representatives, or a combination of both within the same conversation, without losing context. Download this white paper to learn about: • 6 benefits to asynchronous messaging in B2C customer experience and operations • Incorporating asynchronous messaging into your u
Tags : customer service, operations, asynchronous, messaging, customer expectations
     Genesys
By: Zendesk     Published Date: May 31, 2018
Be always on with your customers; wherever they are. With Zendesk Chat, your customer agents can engage with customers over websites, mobile apps, and popular messaging apps like Facebook Messenger, Twitter, and LINE. That means you can build relationships with customers in the places they prefer.
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     Zendesk
By: Bluecore     Published Date: May 14, 2018
After decades in the limelight, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table. Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages. To better understand how retailers are using email, including the extent to which they have embraced individualized messaging opportunities and the effectiveness of those messages, Bluecore turned to the data. Our 2018 Retail Email Benchmark report provides a baseline understanding of these a
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     Bluecore
By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
In the beginning, the marketing landscape was easier to navigate, with just a few select channels to reach your customers through. However, as it constantly evolves, this landscape is quickly becoming a fragmented world. In the frantic scramble to become king of the hill, marketers grab hold of as many channels as they can, but often without an overall strategy to pull together one uniform message. The result? They spread themselves thinly across multiple channels, which results in shattered messaging.
Tags : customer, journeys, marketing, channels
     INT_AstuteIT_ABM_DoubleTouch_BENELUX
By: Adobe     Published Date: Aug 02, 2017
Get in on the content creation game and use it to improve the journey for your customers. Consumers are taking a much more active role in their finances; advice is freely available and most financial administration, from payments to trading, can now be done from your phone. Provide consistent messaging based on customer journey analytics; find out what information your customers are looking for, and provide the answers through the fewest possible clicks. Continually track and test these journeys to optimise the content and messaging.
Tags : consumers, customer success, content creation, content optimisation, adobe, finances
     Adobe
By: Marketo     Published Date: May 18, 2017
Across industries, marketing increasingly plays a critical role in company growth. After all, the top expectation of CEOs polled by Gartner, in the 2014 Gartner Executive Summary for CMO Leadership, Accountability, and Credibility within the C-suite, is that the CMO would not only improve, but also own the customer experience by 2016. Combine this with the fact that digital is quickly becoming the de facto medium for customer interactions, and it’s easy to see why it’s essential that CMOs build an effective, efficient, and scalable marketing technology (aka MarTech) stack. Today, according to Forrester’s 2015 research, “Don’t Let Muddled Messaging Compromise Customer Experience,” as much as 90% of a buyer’s journey is self directed. Your buyers have moved online and many of them (likely a majority of them) prefer to be reached through digital channels.
Tags : integrate, social lead tool, slide share, webinar platform, lead capture, web forms, delivery assurance, event automation
     Marketo
By: Adobe     Published Date: Mar 03, 2017
Applying for and opening financial services accounts online is on the rise. And FSI marketers are feeling the pressure to make these new accounts higher quality. The Adobe guide, Acquisition Evolved, will give you three actionable ways to improve your ability to identify and convert high-value customers. Read the guide to learn: • The DNA of customer digital behavior • How to create unified customer segments with existing data • How to adopt onsite messaging to match offsite ads
Tags : fsi, adobe, customer behavior, customer segments, data
     Adobe
By: Okta     Published Date: Mar 01, 2017
Customers that are migrating to Microsoft Office 365 or on-boarding other cloud apps have complex requirements, particularly when it comes to the security of the service. Over the last 20 years, cyber security has evolved and now dominates the headlines. More than ever, users are accessing their messaging and productivity tools from untrusted networks, devices and workstations and providing multi-factor and analytics has never been more critical.
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     Okta
By: 8x8 Inc.     Published Date: Feb 24, 2017
Before moving to 8x8, MOBI had a premises-based telephone and contact center system. “We had a lot of points of failure inside of our building. And because our help desk and contact center is so critical we absolutely had to do something about it.” Mobi wanted one system to handle all interactions with their customers, primarily phone calls and instant messaging. According to Mobi, “What stood out about 8x8 was that everything was managed under one roof.” Mobi has been able to achieve this with 8x8’s integrated Virtual Office and Virtual Contact Center solutions.
Tags : 8x8, mobi, webinar, contact center, customer interaction
     8x8 Inc.
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