data driven

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By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
The General Data Protection Regulation – or GDPR – is a European Union (EU) law that protects the rights of individuals with respect to their data. Adopted as an EU law in April 2016, organizations that hold data about any resident of the EU must be compliant by May 2018. With attention-grabbing fines of €20 million or 4% of global annual turnover, GDPR commands attention at the highest levels. And despite the “legalese” that compliance suggests brands utilize, the brands that balance legal compliance with a human approach will turn GDPR to their advantage. This white paper provides a series of actions you can take to make the most of GDPR to both enhance your customer relationships and mitigate risk.
Tags : data driven marketing, gdpr, compliancy, data privacy, customer data, omnichannel, multichannel, automation
     Selligent Marketing Cloud
By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Context can make or break the communication – and, ultimately, the relationship – between a consumer and a brand. Today’s consumers expect relevant communications that speak directly to their needs in the moment. We have the technology today to deliver such messages – but there are significant barriers to developing relevant, contextual programs of this kind. Some of the development challenges represent new versions of old challenges. Take data as an example: it has always been hard to harness data from different sources and to leverage insights in real time. But today, there are additional opportunities – if not expectations – for marketers to use contextual data to better reach and engage customers through the optimal channel(s).
Tags : data driven marketing, contextual marketing, cmo, omnichannel, multichannel, automation, loyalty, crm
     Selligent Marketing Cloud
By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
20% of customers will be responsible for 80% of profit – or so says The Pareto Principle, also known as the “rule of the vital few.” So, while marketers are trying hard to increase market share, they should be equally (or even more) concerned about nurturing the customer relationships they already have. That means finding ways to strengthen bonds with your best customers and figuring out how to turn good customers into better ones. Personalization, truly helpful support, data-driven contextual marketing, re-engagement strategies, gamification… There’s an almost overwhelming number of options out there, each touted as your golden key to an enduring bond with your users. In the pages that follow, you’ll learn about five strategies to drive engagement and retention with actionable tips from Selligent clients – top brands that are at the forefront of creating and sustaining customer loyalty.
Tags : customer engagement, marketing strategy, customer retention, omnichannel, multichannel, automation, loyalty, crm
     Selligent Marketing Cloud
By: Persicope Data     Published Date: Mar 07, 2018
The pace of change in business today is unprecedented. Consider this stark statistic tweeted by Vala Afshar, the Chief Digital Evangelist at Salesforce: Twitter only took 2 years to gain their first 50 million users1. This is only a fraction of the time compared with everyday products like the automobile and airplane, which took 62 and 68 years respectively to reach the same milestones.
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     Persicope Data
By: SAS     Published Date: Mar 06, 2018
When designed well, a data lake is an effective data-driven design pattern for capturing a wide range of data types, both old and new, at large scale. By definition, a data lake is optimized for the quick ingestion of raw, detailed source data plus on-the-fly processing of such data for exploration, analytics, and operations. Even so, traditional, latent data practices are possible, too. Organizations are adopting the data lake design pattern (whether on Hadoop or a relational database) because lakes provision the kind of raw data that users need for data exploration and discovery-oriented forms of advanced analytics. A data lake can also be a consolidation point for both new and traditional data, thereby enabling analytics correlations across all data. With the right end-user tools, a data lake can enable the self-service data practices that both technical and business users need. These practices wring business value from big data, other new data sources, and burgeoning enterprise da
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     SAS
By: NetApp     Published Date: Mar 06, 2018
Read the Industry Update from Evaluator Group to learn what a transforming NetApp means not just for NetApp, but for a data-driven world.
Tags : netapp, database performance, flash storage, data management, cost challenges
     NetApp
By: NetApp     Published Date: Mar 05, 2018
Access to comprehensive, up-to-date information about your infrastructure is critical to meeting the challenges of a service-led IT organization. You need visibility into your entire IT infrastructure, including both multi-vendor and multi-cloud environments, so you can make data-driven decisions and improve IT services. Discover how you can manage, monitor, and report on IT services across your entire data infrastructure so you can drive intelligent business decisions and reduce costs.
Tags : netapp, database performance, flash storage, data management, cost challenges
     NetApp
By: Workday     Published Date: Feb 20, 2018
How can you put the power of real-time analytics into the hands of business users? Watch this video to learn about the technologies surrounding self-service analytics and data integration, and how you can use them to lead a data-driven organization.
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     Workday
By: Dell EMC     Published Date: Feb 07, 2018
Digital transformation is the process of creating value, growth, and competitive advantage through new offerings, business models, and business relationships that are data centric and data driven. It’s about changing the way that business gets done. This transformation also places IT at the forefront when making strategic business decisions related to redefining business processes and operational efficiencies, shifting work and employee productivity, changing customer relationships, increasing buyer loyalty, and transforming product and service revenue streams. IDC believes that IT organizations must assume a critical role in the forthcoming digital reinvention by assuming the position of being a critical business innovation platform. Intel Inside®. Powerful Productivity Outside. Intel logo are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.
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     Dell EMC
By: Juniper Networks     Published Date: Feb 05, 2018
Innovative data-driven strategies are enabling organizations to connect with customers and increase operational efficiency as never before. These new initiatives are built on a multitude of applications, such as big-data analytics, supply chain, and factory automation. On average, organizations are now 53% digital as they create new ways of operating and growing their businesses, according to the Computerworld 2017 Forecast Study. As part of this transformation, enterprises rely increasingly on multivendor, multicloud environments that mix on-premise, private, and public cloud services and workloads. This shift is causing enterprises to increase network capacity; 55% of enterprises in the Computerworld study expect to add network bandwidth in the next 12 months.
Tags : security, automation, savings, technology, cloud
     Juniper Networks
By: Dell     Published Date: Feb 02, 2018
Digital transformation is the process of creating value, growth, and competitive advantage through new offerings, business models, and business relationships that are data centric and data driven. It’s about changing the way that business gets done. This transformation also places IT at the forefront when making strategic business decisions related to redefining business processes and operational efficiencies, shifting work and employee productivity, changing customer relationships, increasing buyer loyalty, and transforming product and service revenue streams. IDC believes that IT organizations must assume a critical role in the forthcoming digital reinvention by assuming the position of being a critical business innovation platform.
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     Dell
By: Snowflake     Published Date: Jan 25, 2018
"The forces that gave rise to data warehousing in the 1980s are just as important today. However, history reveals the benefits and drawbacks of the traditional data warehouse and how it falls short. This eBook explains how data warehousing has been re-thought and reborn in the cloud for the modern, data-driven organization."
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     Snowflake
By: Sitecore EMEA     Published Date: Jan 23, 2018
The global beauty company provides an exhilarating example of the power of context-driven commerce. When customers can rely on brands to achieve the outcomes that are important to them, brand owners can shift their focus from nonstop customer acquisition to long-term customer engagement. The Sitecore Experience Platform and the underlying Sitecore Experience Database are foundation technologies for IT organizations wanting to implement context-driven commerce environments that function elegantly today and into the future. Sitecore puts an end to digital retailers’ obsession with cart abandonment, replacing it with opportunities to delight customers with personal, meaningful commerce offers.
Tags : advertising, revenue, customers, social channels, sitecore
     Sitecore EMEA
By: Ephesoft     Published Date: Jan 18, 2018
Insurance companies are intensely data and document driven. Learn how intelligent document capture solutions can help all types of insurance offerings improve customer service, process claims faster and create streamlined, efficient and profitable business practices.
Tags : insurance, solutions, ephesoft, data, customer service, claims, business, optimization
     Ephesoft
By: SAS     Published Date: Jan 17, 2018
The Internet of Things can bring big benefits. But what exactly is IoT, and how are different industries taking advantage of it? This TDWI e-book explores in detail what IoT and the Industrial IoT (IIoT) do for retailers, the automotive industry, state and local governments working with utilities firms, and the manufacturing industry. Common themes include connectedness, data-driven insights, predictive capabilities and transformation.
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     SAS
By: SAS     Published Date: Jan 17, 2018
Delivering exceptional customer experiences has become a key differentiator for top organizations today. Now you can see where your peers and competitors stand in the new Forbes Insights report Data Elevates the Customer Experience. This report is a comprehensive follow-up to an October 2015 preliminary pulse survey conducted among 105 executives of large global organizations. It identifies three categories of organizations – leaders, explorers and laggards – and measures the progress they have made with the data-driven customer experience based on three key pillars: organization (people), openness (data) and orchestration (processes). Read the results, find out where you stand and glean some new ideas from your peers about how to elevate the customer experience.
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     SAS
By: SAS     Published Date: Jan 17, 2018
For organizations to succeed with the onslaught of devices, sensors and tools that innovation garners, data must no longer be treated as a byproduct but instead as an asset. And data-driven innovation must start at the top. That's what Michael Schrage, Fellow at MIT Sloan School's Initiative on the Digital Economy, said during the Harvard Business Review webinar, Leadership and Big Data Innovation. Find out why data experimentation, governance and culture are part of the next leadership challenge for organizations.
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     SAS
By: Oracle     Published Date: Jan 08, 2018
Data is a driver of growth and change that is quickly becoming the world's most valuable resource. As such, finance leaders face increased pressure to value data as an asset on their balance sheets and use it to drive business strategy. To capitalize on the power of data, learn how to pinpoint where you are today. what steps you can take to reach your goals and how to measure success.
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     Oracle
By: Group M_IBM Q1'18     Published Date: Jan 04, 2018
For data-driven businesses, cloud can be a boon. Data can be found, processed and managed on the cloud without an investment in local hardware infrastructure, but what does that mean to information trust and governance? When data comes from cloud-based sources, IT needs a plan for data integration and security. Download this insightful white paper and learn the four key priorities you must consider when developing your IT strategy to promote good hybrid information governance. Learn the blend of process, organizational and technical enablers that will allow you to move to a hybrid environment with speed and confidence.
Tags : data-driven business, cloud, information trust, information governance, data integration, data security, it strategy
     Group M_IBM Q1'18
By: Cardinal Health     Published Date: Dec 28, 2017
Data driven tools and analytics can uncover a wealth of new savings opportunities for surgery centers and surgical hospitals. And you usually don’t have to search far to uncover the savings. You can immediately tap into one source of data to find these opportunities. Every Electronic Health Record (EHR) and Practice Management System offers a set of standard reports. Stored inside are at least five ways to save. Download this whitepaper to learn about these five opportunities
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     Cardinal Health
By: MoreVisibility     Published Date: Dec 19, 2017
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important. Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc. Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
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     MoreVisibility
By: AWS     Published Date: Dec 15, 2017
Healthcare and Life Sciences organizations are using data to generate knowledge that helps them provide better patient care, enhances biopharma research and development, and streamlines operations across the product innovation and care delivery continuum. Next-Gen business intelligence (BI) solutions can help organizations reduce time-to-insight by aggregating and analyzing structured and unstructured data sets in real or near-real time. AWS and AWS Partner Network (APN) Partners offer technology solutions to help you gain data-driven insights to improve care, fuel innovation, and enhance business performance. In this webinar, you’ll hear from APN Partners Deloitte and hc1.com about their solutions, built on AWS, that enable Next-Gen BI in Healthcare and Life Sciences. Join this webinar to learn: How Healthcare and Life Sciences organizations are using cloud-based analytics to fuel innovation in patient care and biopharmaceutical product development. How AWS supports BI solutions f
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     AWS
By: Oracle OMC     Published Date: Nov 30, 2017
Executing a data-driven digital advertising campaign, with a clear understanding of your target, provides you with marketing that is accountable based on revenue. And this data-driven approach is better for your prospects and customers due to relevance. Relationships thrive when you’re communicating in context on a oneto- one basis. Marketing has the opportunity to reinvent itself as a core part of a company’s revenue engine.
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     Oracle OMC
By: Oracle OMC     Published Date: Nov 30, 2017
In today's marketing environment, how are CMO's using data to be more effective? CMOs weigh in on their top challenges and opportunities surrounding data driven marketing, revealing a clear emphasis on the need to demonstrate ROI, use testing to optimize efforts, and increase personalization in marketing activities.
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     Oracle OMC
By: Oracle     Published Date: Nov 28, 2017
Today’s leading-edge organizations differentiate themselves through analytics to further their competitive advantage by extracting value from all their data sources. Other companies are looking to become data-driven through the modernization of their data management deployments. These strategies do include challenges, such as the management of large growing volumes of data. Today’s digital world is already creating data at an explosive rate, and the next wave is on the horizon, driven by the emergence of IoT data sources. The physical data warehouses of the past were great for collecting data from across the enterprise for analysis, but the storage and compute resources needed to support them are not able to keep pace with the explosive growth. In addition, the manual cumbersome task of patch, update, upgrade poses risks to data due to human errors. To reduce risks, costs, complexity, and time to value, many organizations are taking their data warehouses to the cloud. Whether hosted lo
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     Oracle
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