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By: Salesforce     Published Date: Oct 17, 2019
In this Magic Quadrant, Gartner evaluates the strengths and weaknesses of 18 providers that it considers the most significant in the marketplace and provides readers with a graph (the Magic Quadrant) plotting the vendors based on their ability to execute and their completeness of vision. The graph is divided into four quadrants: niche players, challengers, visionaries, and leaders. At Solutions Review, we’ve read the report and pulled out the key takeaways.
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     Salesforce
By: Salesforce     Published Date: Oct 17, 2019
Mobile apps, progressive web apps, conversational apps and immersive apps are among the many types of application that people use to interact with and within digital businesses. By 2023, more than 25% of the mobile apps, progressive web apps and conversational apps at large enterprises will be built and/or run through a multiexperience development platform.This Magic Quadrant will help application leaders assess vendors of MXDPs, which enable development of these types of app.
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     Salesforce
By: Salesforce     Published Date: Oct 17, 2019
How quickly can you, as an IT leader, bring new technology into your business? Inside these pages, you’ll discover why the Salesforce Lightning Platform is the fastest way to build, connect, optimize, and deploy apps. The Lightning Platform empowers everyone in your organization — from admins and business users to professional developers — to build apps. That means you can accelerate your digital transformation so you can streamline processes, boost productivity, disrupt your industry, connect to your customers, and change how your IT department delivers value to your entire business.
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     Salesforce
By: Salesforce     Published Date: Oct 17, 2019
How quickly can you, as an IT leader, bring new technology into your business? Inside these pages, you’ll discover why the Salesforce Lightning Platform is the fastest way to build, connect, optimize, and deploy apps. The Lightning Platform empowers everyone in your organization — from admins and business users to professional developers — to build apps. That means you can accelerate your digital transformation so you can streamline processes, boost productivity, disrupt your industry, connect to your customers, and change how your IT department delivers value to your entire business.
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     Salesforce
By: Salesforce     Published Date: Oct 17, 2019
Customer experience management means caring about the end-to-end experience your brand has with its prospects, customers, and brand evangelists. Managing the customer experience requires attention to detail at all steps along the path to purchase, from the content created to capture awareness, to the ecommerce experience of shopping on your site, and the after-sale commitment to keep loyal customers engaged using newsletters, coupons, and customer-appreciation sales. Read this guide to find out more.
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     Salesforce
By: Salesforce     Published Date: Oct 17, 2019
At a time when IT leaders should have one major goal— achieving a seamless digital workplace—the same Salesforce technology platform that empowers sales and service teams is poised to drive productivity for every enterprise employee. Frost & Sullivan’s survey offers evidence that many enterprises are responding to the challenge of technological disruption through investments in technology: approximately 69% of respondents plan to increase their general IT budgets with an average increase in investment of 28%.
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     Salesforce
By: InMoment     Published Date: Oct 16, 2019
According to research from Digital Banking Report2, FinServ organizations must focus on five crucial CX priorities in order to meet the needs of their evolving clients: Digital Experience Enhancement Advanced Analytics for Personalization Omnichannel Engagement Proactive Sales and Advisory Lifetime Engagement Download the report to read more about the five priorities
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     InMoment
By: Salesforce     Published Date: Oct 14, 2019
Many investors were concerned over the inverted US yield curve and recessionary fears. The inversion was due to the Federal Reserve’s (Fed) excessive tightening steps in 2018 amid rising US-China trade tensions. Citi analysts believe the turn to easing by the Fed and numerous other central banks, as well as a likely more cautious approach to trade negotiations, could help to cushion risk assets. Citigold is Citi’s premium wealth management solution that is designed to meet the global banking and investment needs of affluent individuals with investable assets of USD 200,000 (or in equivalent currencies) and above. To find out more, download this whitepaper today.
Tags : recession, finance, investing
     Salesforce
By: Zilliant     Published Date: Oct 11, 2019
The maintenance, repair and overhaul (MRO) and industrial distribution industry is massive and continues to grow at a steady pace. Despite this positive outlook, individual MRO distributors aren’t short on their own challenges when it comes to retaining and growing their market share. There are several factors hindering MRO companies from retaining the share they have and claiming more. Namely: • Complexity: Their large customer counts and behemoth SKU counts render it impossible to give reps market-aligned pricing guidance and sales intelligence • Competition: MRO is ripe for poaching by Amazon, and as a result, traditional distributors continue to see market share slipping away to the online giant • Skills: A massive generational shift in the workforce is resulting in a skills gap that’s proving particularly problematic to fill In this playbook for MRO and industrial products distributors, we will discuss how growth is hindered in this dynamic industry and then provide reimagin
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     Zilliant
By: Adobe     Published Date: Oct 10, 2019
Marketers focus more on the top of the sales funnel, while sales reps close deals at the bottom of the funnel. As markets move prospects down the funnel and prepare them to be sold to by the sales team, they create better prospects for the sales team to engage with.
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     Adobe
By: Adobe     Published Date: Oct 10, 2019
Marketer konzentrieren sich mehr auf das obere Ende des Sales Funnel, während Vertriebsmitarbeiter am unteren Ende des Trichters Abschlüsse unter Dach und Fach bringen. Auf dem Weg durch den Sales Funnel werden die Interessenten auf den Verkauf durch das Vertriebs-Team vorbereitet, sodass eine bessere Interaktion mit ihnen möglich ist.
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     Adobe
By: Location3     Published Date: Oct 07, 2019
As a result of our ability to more efficiently target prospective Edible Arrangements customers using programmatic, Connected TV media buys, we were able to drive significant increases in total sales and total revenue while spending nearly 76% less in advertising dollars than Traditional TV. In addition, customers engaged via our Connected TV advertising purchased both higher quantities of Edible Arrangements’ items and higher priced items as a result. In conclusion, our test proved our hypothesis that Connected TV can drive significantly better ROI than traditional television advertising.
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     Location3
By: Innovations Branding Hous     Published Date: Oct 02, 2019
Download the whitepaper to learn how sales and marketing can come together to create strategy to serve both parties' goals.
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     Innovations Branding Hous
By: Oracle     Published Date: Sep 30, 2019
In the past, B2B transactions occurred in face-to-face meetings as a sales professional worked a product demo, business luncheon, or boardroom presentation to influence a customer – and close the deal. Today, however, B2B stakeholders perform much of their product and service research online. In fact, 93 percent of B2B buying starts with online searching, according to a Pinpoint Market Research study. This research occurs long before a customer engages with sales. As your prospects research and evaluate your offerings, they leave behind valuable clues to their intent. Understanding these clues – cracking the code – can help you tailor your messages to them, thereby providing them a more tailored, relevant experience. As a result, business-savvy marketing and sales departments have embraced marketing automation platforms, so their respective teams can work together on one common platform, reach B2B customers online, and drive revenue. Marketing automation platforms automate repetitive
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     Oracle
By: Oracle     Published Date: Sep 30, 2019
Content marketing is more than composing, curating, and distributing valuable content. It’s backed by a relentless drive to measure for impact. There’s nothing you can’t do with content marketing. Like reaching your target market with the right info on the channels they enjoy. So, take a deep breath, and don’t hold anything back (except the sales pitch).
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     Oracle
By: Oracle     Published Date: Sep 30, 2019
Lead management combines two heavy hitters in sales and marketing: lead scoring and lead nurturing. Lead scoring is an objective ranking of one sales lead against another. It helps marketing and sales pros identify where each prospect is in the buying process and follow up accordingly. On the flip side, lead nurturing is the process of cultivating leads that aren’t ready to buy by equipping them with info. Successful lead nurturing anticipates the needs of the buyer based on who they are and where they are in the decision process.
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     Oracle
By: Oracle     Published Date: Sep 30, 2019
When you’re spending all of your time managing lists, being ignored by the sales team, and losing the good leads to competitors, you know there’s work to do. Your business needs marketing automation.
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     Oracle
By: Oracle     Published Date: Sep 30, 2019
Sticking to email blasts and spreadsheets will leave you lagging behind the competition. Forge a clear path for your marketing strategy with marketing automation. Equip yourself with the language they will understand at C-level and prove to them that modern marketing will drive your organization into the future: Get more done, faster and with fewer resources. • Reach the right prospects more effectively. • Radically increase conversion rates, revenue, and alignment between marketing and sales. The trick is to convince those in your leadership of the value of marketing automation. To succeed, it is imperative to influence your CEO, CFO and CIO by crafting a persuasive argument that’s relevant to each of their objectives and concerns. Join the thousands of sales and marketing professionals who have already secured executive buy-in and are benefiting from the power of marketing automation. This guide offers a look into the mind of an exec: what keeps them up at night, how do they vie
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     Oracle
By: Oracle     Published Date: Sep 30, 2019
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process. The process of defining lead scores improves alignment and collaboration between marketing and sales teams. After all, by jointly establishing an objective definition of a quality lead, sales and marketing can exchange better feedback on the quality of leads being passed to sales. Plus, lead scoring helps ensure that the best leads are followed up on immediately by prioritizing leads according to revenue potential and buyer readiness.
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     Oracle
By: Oracle     Published Date: Sep 30, 2019
Consider a typical visit to a brick-and-mortar retail store. As you search through the racks, deciding what to buy, what type of salesperson do you hope for? Someone aggressive, continuously asking if you’re ready to make a purchase? Or someone who’s never there when you have a question, no matter how hard you look? Ideally, most customers would say, the perfect salesperson falls somewhere in between. Someone who’s ready to jump in with assistance, but happily follows your cue. Thanks to years of shopping in stores, consumers today know exactly what they want from that brickand-mortar experience—and savvy retailers know how to train their salespeople to get it right. But what about a different shopping situation? What type of experience attracts or repels online shoppers? And what do digital retailers need to do in order to deliver the experience that compels customers to buy? With so many retailers to choose from, modern consumers don’t need to put up with a digital experience the
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     Oracle
By: Oracle     Published Date: Sep 26, 2019
As marketers chase after the same people with the same tactics, traditional marketing has become less worth the time—and the money. Email outreach worked until spam clogged up inboxes. Content marketing worked until everybody started to put out sub-standard material. And search engine marketing worked until it became inundated with new players clamoring for attention. Even inbound tactics aren’t delivering the results they once did. And as the need for performance continues to climb, so does the status of account-based marketing (ABM). In the B2B sphere it’s on the tip of everyone’s tongue. Download this whitepaper to learn more about ABM, a potent approach that puts sales and marketing together.
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     Oracle
By: Oracle     Published Date: Sep 26, 2019
It’s not uncommon to find slick-looking user interfaces, well-run product demos, and exciting sales narratives when evaluating a data management platform (DMP), but don’t let those features distract from the elements needed for day-to-day and long-term strategic success of a DMP. Whether you’re looking to invest in a DMP for the first time or want to switch to a new provider, there are a few crucial factors to consider before signing on the dotted line. Key functionality, architecture, and partnership dynamics are all important factors, but they rarely surface until your team is hands-on and using the platform. Once you dig in, it can quickly become apparent that a shiny interface and smart storytelling are a distraction from what really matters—at this point, it’s often too late. Avoid buyer’s remorse by considering these seven facets of all DMP providers before making your decision.
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     Oracle
By: Oracle     Published Date: Sep 26, 2019
It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey. This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
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     Oracle
By: Oracle     Published Date: Sep 26, 2019
To the Marketer who goes non- stop. You don’t try. You do. And when you get that feeling, some might call it a spark of genius, you know anything’s possible. At Oracle, we know greatness comes from great inspiration. Packed with powerful info, the Spark Series will get you up to speed on pivotal marketing trends – like B2B content marketing – lightning fast. Think of it as a catalyst that will put your strategy into motion. Because if anyone’s going to stay one step ahead, it’s going to be you. Download this whitepaper to learn more.
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     Oracle
By: ExpertVoice     Published Date: Sep 25, 2019
For the second year, we asked 500 panelists their feelings and perceptions regarding the state of brickand- mortar retail. The results may surprise you. Our research found that, although sales associates are generally viewed neutrally, specific sectors such as consumer electronics stores and momand- pop shops have a positive perception. Consumers seek out sales associates who are educated and able to help them make an informed purchase. Our results also confirmed prior reporting1 into the growing fluidity between e-commerce and traditional retail. More than 75 percent of our panelists reported frequently browsing online, then purchasing the product in-store. Sales associates who are educated about the products in their store are more likely to sell more. Brands that ensure that their sales teams have the proper product knowledge maximize the likelihood that consumers will purchase from them.
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     ExpertVoice
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