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By: HERE Technologies     Published Date: Jul 19, 2018
With big data, you can understand your consumers better than ever before. But for smarter advertising, you need to harness a more complete view of your consumers, both online and offline. HERE Technologies enables advertisers to make sense of their dynamic user data and build more actionable insights, through audience segmentation, real-time location targeting and attribution.
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     HERE Technologies
By: HERE Technologies     Published Date: Jul 19, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: BlackBerry Cylance     Published Date: Jul 02, 2018
Matthew Coy, Safelite’s Vice President of Information Technology, is responsible for overseeing all aspects of the company’s IT infrastructure, including selecting, administering, and supporting technology products. The company handles personally identifiable information, including credit card information and insurance data collected from several sources, and must comply with insurance industry regulations and the Payment Card Industry Data Security Standard. Safelite is the target of constant external attacks. The organization experienced ongoing security issues stemming from infected software, drivebys and other malicious downloads. According to Matthew, “A lot of malware and email viruses were making it through the environment, all bypassing our email security and AV.” Not only were the security controls ineffective, the previous AV platform required nearly 150 hours per week to manage. Matthew knew Safelite needed to make a change, and fast. Having worked with Cylance® at two previous companies, he was confident CylancePROTECT® could significantly improve Safelite’s endpoint security. Read the full case study to learn about the results Cylance was able to deliver.
Tags : safe, lite, cybersecurity, data
     BlackBerry Cylance
By: Box     Published Date: Jun 22, 2018
• In today's ever-evolving world, content management is a moving target. With content flowing from a multitude of places, keeping up with the speed of business requires a content management strategy that's more flexible than traditional Enterprise Content Management (ECM). • As digital transformation forces organizations to rethink their processes, it's never been more important to focus on deploying a platform that works across all of your content so you can get more value out of each asset and protect yourself against technology stagnation. • Check out our ebook, 5 Considerations For Transforming Your ECM Strategy With Cloud Content Management, and learn how to bring your people and information together in the cloud.
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     Box
By: Dassault Systèmes     Published Date: Jun 19, 2018
As more companies compete for business, Original Equipment Manufacturers (OEMs) increasingly demand higher production rates and greater production flexibility from suppliers. If smaller-sized companies want to compete, they need the right tools and latest technology. NC Machining manufactures should ask three primary questions when considering the tools to improve competitiveness and implement Lean practices: • Do the tools provide the means for improved collaboration between engineering and manufacturing, and incorporate manufacturing best practices? • Can all data and program information reside in one database or platform that is accessible concurrently by all enterprise stakeholders—from design engineering to the shop floor? • Is it possible to perform real-time multi-disciplinary simulations to improve performance and manufacturing targets? Discover how to optimize your NC Machine Shop Production, minim
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     Dassault Systèmes
By: Mimecast     Published Date: May 31, 2018
Protect Your Office 365 Investment - Choose The Right Third-Party Email Security Solution Why should you consider additional security protection around Microsoft Office 365TM email? And, what should you look for in a third-party solution? TechTarget has the answers in this brief, Remedying the Email Security Gaps in Microsoft Office 365. Learn about the key features and functions that you need to protect your investment, how to choose the right email security solution, and how one organization successfully navigated its way to highly satisfactory, reliable third-party solutions for enhancing Office 365 email security.
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     Mimecast
By: Dassault Systèmes     Published Date: May 09, 2018
Today’s thriving High-Tech sector is driven by shrinking product lifecycles, rapid innovation, distributed engineering/manufacturing—and highly demanding customer expectations. The industry needs to deliver on multiple fronts, including: • Embed customer-centric innovation throughout the lifecycle: Only with customer experience at the core can companies stay ahead. • Tame ideas into executable products: Detecting early trends and using customer feedback is vital. • Manage complexity better: Increasing visibility of all product data helps build and manage digital models to use in every business function from R&D to field service. • Create relevant connected systems: High-Tech innovators use IoT for an ongoing dialogue of customers, devices and manufacturers. • Provide agility to compete on software, hardware and service: Customers want value from every interaction. Download your targeted industry analysis to learn more.
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     Dassault Systèmes
By: Dassault Systèmes     Published Date: May 09, 2018
Technology is transforming mobility and vehicle ownership. To be a game-changer in the transportation and mobility market, organizations must anticipate customer expectations and deliver compelling experiences. • Help my customers experience the future: Digitization, VR and interactive experiences show consumers benefits before they are on the road. • Give my customers enhanced levels of customization: Vehicle personalization transforms a product purchase to a multi-dimensional experience. • Streamline my product development processes: Innovation increases product diversity while reducing development time and costs. • Keep me up to speed with new mobility solutions: Organizations must be open to change in imagining how to go from point A to B. • Prepare me for the shift to Mobility as a Service: MaaS is already affecting transportation and pressuring margins for conventional car manufacturers. I invite you to download your targeted industry analysis and uncover the expectations to tak
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     Dassault Systèmes
By: Dassault Systèmes     Published Date: May 09, 2018
More connected, informed and demanding customers have the financial services sector looking closely at their processes and products. Collaborative digital platforms can transform your value network and approach. • Improve data insights: Transform legacy systems, manual processes and data silos for consumer-centric collaboration. • Compete with agile FinTech startups: Use disruptive technologies to meet clients’ changing needs. • Empower me to make my own decisions: Give self-directed customers exceptional experiences, like rapid enrolment and self-assessment tools. • Turn regulatory compliance to competitive advantage: Use digitization to improve compliance, reduce risk and enhance governance. • Improve customer experience through digitization: Reduce regulatory issues, gain insights, increase efficiency and customer-centric innovation. I invite you to download your targeted industry analysis and uncover the expectations to take into account at every stage to be disruptive in the age o
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     Dassault Systèmes
By: Dassault Systèmes     Published Date: May 09, 2018
Tight schedules, cost challenges and lack of visibility can strain relationships in the Architecture, Engineering and Construction (AEC) market. As new technologies raise owner expectations, you need to respond rapidly to customer needs with on-target solutions. You need to know how to anticipate and exceed owners’ expectations. You need to deliver on multiple fronts, including: • Be a partner not just a supplier: Owners are looking for irreplaceable partners who transparently deliver value. • Achieve more predictable outcomes: Partnerships build from developing plans, mitigating risks and delivering. • Deliver on time and on budget: Firms must meet expectations precisely and avoid costly waste and delays. • Be involved from day one: Owners now expect visibility and involvement across the project. • Deliver something unexpected: AEC firms need to deliver unique, surprising solutions. Download your targeted industry analysis to learn more.
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     Dassault Systèmes
By: Dassault Systèmes     Published Date: May 09, 2018
Discerning and demanding consumers expect meaningful retail interactions. Creating new world-class experiences is vital to differentiate products and boost profits in the consumer goods market. • Let me shop when and how I want: Technology to research and buy products defines consumer behavior, driven by social media’s “see now, buy now” mentality. • Give me relevant data: With ever-expanding information, every touchpoint should have customer data that matters. • Give me a truly unique experience: Innovative retailers use new partners and tools to deliver personalized consumer experiences. • Pair my products with consistently good service: New customer service technologies are crucial in a world with more consumer/retailer choices. • Make my retail environments better: Consumers want memorable, differentiated experiences in user-friendly digital and physical retail environments. I invite you to download your targeted industry analysis and uncover the expectations to take into account a
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     Dassault Systèmes
By: B Channels     Published Date: May 01, 2018
All technology companies are continuing their investment in IoT technologies: targeting technology verticals or market segments like Smart Homes or IIoT. They all need partners and alliances to expand in these verticalized markets. This post looks at who, where and the implications of IoT expansion.
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     B Channels
By: Tenable     Published Date: Mar 08, 2018
Which questions have you overlooked and why do the answers matter? According to Gartner, “OT SRM (security and risk management) leaders must ask the right questions during the technology procurement process to achieve long-term success in their security investments.” Further, Gartner states, “Translating IT security practices and copying IT security technology will not result in a secure operational technology (OT) environment.” By reading “7 Questions SRM Leaders Aren't Asking OT Security Providers,” you’ll learn which questions to ask, why they matter, and be armed with follow-up guidance to make smarter decisions. Questions covered include: - Does the Solution Provide Asset Discovery to Enable Operational Continuity and System Integrity? - Does the Solution Detect and Alert on Known Common Vulnerabilities and Exposures? - Does Your Solution Provide IT Support in Addition to OT? - Does Your Solution Support Secure IT/OT Alignment? Threats and vulnerabilities originally targeti
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     Tenable
By: SundaySky     Published Date: Mar 06, 2018
Cox Communications has been a SundaySky customer for five years, running personalized video ad programs through traditional video publisher channels. At the end of 2016, Cox Communications expanded that program to Facebook to see if greater levels of personalization and performance could be achieved by combining the dynamic capabilities of SmartVideo technology with the reach of the Facebook ads platform. The program targets recent Cox website visitors on Facebook and delivers them a relevant video ad with offers related to products and services they had viewed on Cox.com. The program leverages SundaySky’s SmartVideo platform to achieve Cox’s online revenue goals of maximizing the number of revenue-generating orders on its website while also lowering the cost per acquisition (CPA) as the program optimizes.
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     SundaySky
By: VMware     Published Date: Jan 05, 2018
Few network and IT managers look forward to migrating critical systems and solutions from one vendor to another, but it is often an essential step forward when evolving operational requirements are considered. When migration is viewed as an opportunity, the new benefits and broad range of quantifiable advantages realized can make switching vendors the optimal solution. Read this Tech Target whitepaper to learn more and see why now is the best time to migrate from MobileIron to VMware Workspace ONE, powered by VMware AirWatch unified endpoint management (UEM) technology.
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     VMware
By: VMware     Published Date: Dec 05, 2017
"As virtualization increasingly takes hold throughout the enterprise, organizations are looking for ways to extend the capabilities of their existing virtual desktop and application frameworks with new features and a digital workspace strategy. In this Tech Target whitepaper, you will learn: - Common customer pain points and business implications in desktop and application virtualization - What to look for in desktop and application virtualization solutions - The many benefits and advantages of VMware Horizon and Workspace ONE"
Tags : vmware, tech target, virtualization, vmware horizon
     VMware
By: Rohde & Schwarz Cybersecurity     Published Date: Nov 30, 2017
Advanced persistent threats (APTs) are stealthier and more spiteful than ever. Sophisticated techniques are used to quietly breach organizations and deploy customized malware, which potentially remains undetected for months. Such attacks are caused by cybercriminals who target individual users with highly evasive tools. Legacy security approaches are bypassed to steal sensitive data from credit card details to intellectual property or government secrets. Traditional cybersecurity solutions, such as email spam filters, anti-virus software or firewalls are ineffective against advanced persistent threats. APTs can bypass such solutions and gain hold within a network to make organizations vulnerable to data breaches.
Tags : it security, vendor, malware, analysis, service, malicious attacks, network, traffic
     Rohde & Schwarz Cybersecurity
By: Rohde & Schwarz Cybersecurity     Published Date: Nov 28, 2017
Advanced persistent threats (APTs) are stealthier and more spiteful than ever. Sophisticated techniques are used to quietly breach organizations and deploy customized malware, which potentially remains undetected for months. Such attacks are caused by cybercriminals who target individual users with highly evasive tools. Legacy security approaches are bypassed to steal sensitive data from credit card details to intellectual property or government secrets. Traditional cybersecurity solutions, such as email spam filters, anti-virus software or firewalls are ineffective against advanced persistent threats. APTs can bypass such solutions and gain hold within a network to make organizations vulnerable to data breaches.
Tags : it security, vendor, malware, analysis, service, malicious attacks, network, traffic
     Rohde & Schwarz Cybersecurity
By: Workterra     Published Date: Oct 25, 2017
Any number of characteristics put the mid-market employer in a league of its own, placing it somewhere between the niche-focused small businesses of Main Street, USA, and the complex enterprise-level organizations that conduct business on a global scale. HR technology is a shining example of this place in the middle. HR for mid-market employers must fulfill needs that can’t be met by benefits administration and core HR solutions designed to narrowly target either small businesses or enterprise organizations.
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     Workterra
By: SAS     Published Date: Oct 18, 2017
With the support of SAS, the Internet of Things Institute developed the 2017 Internet of Things ROI Research Study to gather real-world insights, lessons learned and future guidance from current users of IoT technology and advanced analytics. This selective sample of IoT users offers valuable insights to both IoT innovators and organizations still waiting to see how the technology evolves before investing. Multiple business layers and functions have input into IoT decision making. Discover which layer was most critical to success for those organizations that have achieved the highest percentage of their targeted ROI. Learn about the main drivers of success for IoT users achieving higher returns. Lastly, the results highlight six primary factors that can undermine an IoT initiative and how they can be prevented.
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     SAS
By: IBM     Published Date: Oct 13, 2017
Integrated Threat Management For Dummies, IBM Security Limited Edition, lays the foundation for effective tools and techniques that work together to help counter today’s advanced threats. Regardless of your role in the IT security organization, threat management tools and techniques will influence your job. Your role determines the part you play to effectively manage threats, including those targeting the cloud and your company’s data. If you are a Chief Information Security Officer (CISO) or security manager, this book explains in detail the types of tools you need to effectively prevent, detect, and respond to security incidents. If you’re in general business management, you’ll better understand the risks associated with enterprise computing and the reasons why a comprehensive portfolio of security tools that work well together is so important.
Tags : malware prevention, network intrusion prevention, malware protection, ibm, firewall, mutating malware, cyber threats
     IBM
By: AdRoll     Published Date: Aug 22, 2017
Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM. We’ll provide practical, actionable advice and tips on all aspects of ABM, with a bottom-up approach that asks and answers the question: “How?” How to set goals and objectives? How to select target accounts and specific roles? How to create a compelling buyer journey and, in turn, align content around it? We’ll then show you, step by step, how to roll out ABM campaigns and, critically, how to structure your CRM and marketing platforms around them. As a performance marketing platform that allows you to collect, analyze, and act on your data at scale, AdRoll is uniquely positioned to demonstrate how you can achieve this. So, if your company depends on closing long-cycle, mu
Tags : account based marketing, marketing programs, adroll. crm
     AdRoll
By: Hewlett Packard Enterprise     Published Date: Aug 02, 2017
If you’re a small-to-midsized business (SMB), you know that you’re operating in a fast-paced, ever-changing business environment. Customers want their demands met instantly, and increasing competition multiplies the pressure you’re under. If you can’t deliver, you can be sure somebody else will. Fortunately, the technology landscape is changing the way you do business. Mobility, social media, and Big Data are leveling the playing field and making it possible for companies like yours to access more sophisticated technology, reach bigger audiences, target their messages, and innovate in their offerings. Yet nothing has changed the landscape so much as the cloud.
Tags : business environment, business management, social media, information technology, data security
     Hewlett Packard Enterprise
By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : account-based marketing, new technology, automation, business-to-business, personalized marketing
     AdRoll
By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : account-based marketing, business-to-business, personalized marketing, automation
     AdRoll
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