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By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Both are fueled by a drive for progress, for pushing boundaries and advancing the status quo. In these fields, new trends are like a currency. Keeping ahead of the next big trend means being aware of the next big seller and allocating all the right resources – fashion design, manufacturing, and marketing – for maximum impact. Miss the hype and the next fashion season is bound to hurt the bottom line. New trends are also important to marketers because owning a new trend is a way to differentiate in today’s fast-moving digital landscape. It’s a way to stand out from the pack by investing strategically in the right approaches and technologies at the right time, then reaping the benefits organically by leading where others follow. Naturally, making these decisions requires a bit of trial and error. Nobody has a magic crystal ball that guarantees success. But as a rule of thumb, the companies winning in digital marketing are the ones willing to adopt new technologies while keeping an sharp.
Tags : 2018, marketing trends, omnichannel, multichannel, automation, loyalty, crm, marketing
     Selligent Marketing Cloud
By: Silverpop     Published Date: Sep 19, 2011
Most marketers make some effort to take advantage of the big buying season, but have your initiatives started getting more lukewarm than a neglected cup of hot cocoa? This season, to really maximize your revenue, freshen up your campaigns by adding some new twists to your traditional holiday marketing initiatives.
Tags : silverpop, marketing, holiday twists, revenue
     Silverpop
By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Among all the trends and buzzwords currently shaking up the marketing industry, one concept is emerging as the one to watch: customer experience (CX). Providing individual customers with the best possible experience is becoming the top priority at the moment, even to the point where experience outshines product quality(!) as the main differentiator. This is confirmed by a recent Gartner1 survey, in which 86 percent of participating companies listed customer experience as the main factor for gaining a competitive advantage, compared with merely 36 percent in 2012.
Tags : customer lifecycle, lifecycle marketing, customer experience, omnichannel, multichannel, automation, loyalty, crm
     Selligent Marketing Cloud
By: Oracle     Published Date: Sep 26, 2019
It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey. This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
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     Oracle
By: TIBCO Software     Published Date: Sep 16, 2019
La manera en que ponemos en marcha nuestros vehículos, calentamos nuestros hogares e impulsamos nuestras industrias está cambiando de manera radical. Las tecnologías que se han implementado a gran escala pero que resultan ser ineficientes, como los automóviles que utilizan motores de combustión interna, están siendo reemplazadas con alternativas electrificadas y más efectivas. Y las energías renovables como la solar, la eólica y la térmica, entre otras, apoyadas por el almacenamiento en baterías de próxima generación, están atendiendo un porcentaje cada vez mayor de la demanda de energía. Este reporte aborda cómo el proveedor líder de infraestructura de tecnologías de la información, TIBCO, está impulsando la transformación digital al permitir tomar mejores decisiones y realizar acciones más veloces e inteligentes a través de TIBCO® Connected Intelligence Cloud. Los siguientes ejemplos muestran cómo la tecnología de TIBCO está ayudando a las empresas de la industria energética:
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     TIBCO Software
By: Polycom     Published Date: Apr 30, 2013
Wearable operational video (such as helmet cams), mobile cameras and sensors, and other visual technologies can provide crucial intelligence, which then can be gathered, communicated to personnel in disparate locations, and integrated to enable unified collaboration for public security responses. The possibility is emerging for a new generation of video applications that will enhance public security and disaster management.
Tags : videoconferencing, telepresence, video application, real time video, intelligence, security, crisis management
     Polycom
By: VIDEOHUB     Published Date: Mar 14, 2012
When you sign up and complete $2500 worth of advertising on Videohub Marketplace, we add $500 to your account, which you can use immediately in crease your reach or save for a future campaign.
Tags : acudeo, adwords, beet tv, bright cove, buy video ad, dealer marketing, google ad, hotel marketing
     VIDEOHUB
By: Gigamon     Published Date: Sep 03, 2019
We’ve arrived at the second anniversary of the Equifax breach and we now know much more about what happened due to the August 2018 release of the GAO Report. New information came out of that report that was not well-understood at the time of the breach. For example, did you know that while Equifax used a tool for network layer decryption, they had certificates nine months out of date? This lapse gave the threat actors all the time they needed to break in and exfiltrate reams of personal data. As soon as Equifax updated the certs on their decryption tools, they began to realize what happened. On the heels of the Equifax breach, we are reminded of the importance of efficient decryption for effective threat detection. That’s more important than ever today; Ponemon Institute reports that 50% of all malware attacks utilize encryption. During this webinar, we’ll talk about: -How TLS/SSL encryption has become a threat vector -Why decryption is essential to security and how to effectively pe
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     Gigamon
By: Oracle HCM Cloud     Published Date: Aug 02, 2016
Higher education is in an era of transformation. To stay competitive, institutions must respond to changing student expectations, demanding organizational imperatives and fierce talent competition with new, agile ERP financial and HR cloud solutions. Find our more.
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     Oracle HCM Cloud
By: MoreVisibility     Published Date: May 07, 2012
Many advertisers have created Google AdWords accounts and are running campaigns, but how many marketers have truly mastered this platform and are achieving anything close to maximum ROI from this channel? This White Paper will guide you through some of the most important features available to advertisers and explain why these should be factored into your AdWords campaigns.
Tags : morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns
     MoreVisibility
By: Adobe     Published Date: Sep 20, 2016
Download our guide, 10 Goals for a Perfectly Balanced Email Marketer, to learn how you can transform your email campaigns through personal goals. You’ll discover new ways to make the most of this highly effective channel — so you can enjoy better results. Get the guide now to learn how you can: • Prioritize mobile email in your marketing strategy • Improve customer relationships with contextual emails • Self-assess your email marketing maturity
Tags : adobe, ccm, cross channel, marketing, email marketer, marketer
     Adobe
By: Adobe     Published Date: Mar 26, 2018
If you’re wondering whether you should really prioritize email in your marketing—especially when new channels continually emerge—consider this: 91 percent of marketing executives agree that email is their most effective channel.1 Clearly, email isn’t just here to stay, it’s the mainstay. And with the ability to personalize and contextualize messages, upgrade mobile campaigns, and better understand customer needs, email marketing has evolved into a stronger and smarter version of its former self.
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     Adobe
By: Impact Radius     Published Date: Oct 14, 2014
Affiliate marketing is big business and it is poised to grow to $4.5 billion by 2016! While affiliate marketing is growing and evolving, the best practices for this channel seem to be outdated and causing stagnating campaigns, weak affiliate relationships, and status quo sales metrics. Download this Whitepaper that outlines 10 new performance marketing best practices that will keep your affiliate program manageable, targeted, and profitable
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     Impact Radius
By: Adobe     Published Date: Feb 08, 2016
Download our guide, 10 New Year’s Resolutions for Email Marketers, to learn how you can transform your email campaigns in 2016.
Tags : adobe, marketers, email, customer relationships, mobile email, enterprise applications
     Adobe
By: TrendKite     Published Date: Apr 25, 2018
This informative whitepaper that will help shape your PR decision making. Stats include: 43% of web traffic is driven by search engines 7 in 10 executives reported being more inclined to do business through organizations that are thought leaders Influencer campaigns did not exist 5 years ago...now brands swear by them Download now to learn more!
Tags : pr strategy, marketing, digital age
     TrendKite
By: Silverpop     Published Date: Jun 15, 2012
Driving traffic to the company website is a primary goal for many marketers, but what do you do when visitors leave without converting? Learn how retargeting can help keep your brand top of mind, entice contacts to return and take action, and increase revenue.
Tags : marketing, silverpop, social media, social marketing, mobile marketing, social media campaigns, retargeting, online
     Silverpop
By: Silverpop     Published Date: Jun 15, 2012
If your contact base doesn't continue to grow, how can you expect your business to grow? Learn how you can help expand your company's marketing database with ideas for collecting data on-site, tapping social media, driving opt-ins via transactional emails and more.
Tags : marketing database, silverpop, marketing, marketing campaigns, reach, customers
     Silverpop
By: Act-On     Published Date: Nov 12, 2008
Discover how to get maximum response from your next e-mail Webinar invitation. Learn how to make your event stand out from the crowd, and how to avoid the common mistakes that doom most Webinars to mediocrity.
Tags : act-on, webinars, marketing, campaigns, marketing automation, lead generation, lead management, email
     Act-On
By: Net Atlantic     Published Date: Sep 28, 2010
Net Atlantic's free on-demand webinar, Total Engagement Marketing, covers 10 ways you can improve email marketing response in 2010. Email marketing offers marketing managers the tools to manage multiple campaigns, create micro-segments, track the entire customer lifecycle, and automate email based on customer behavior. Net Atlantic delivers a vision for the next era of online marketing.
Tags : net atlantic, esp, email marketing, response, ncustomer lifecycle, engagement
     Net Atlantic
By: TIBCO Software     Published Date: Sep 16, 2019
"Como vamos usar todos os dados da rede inteligente?" Produtores, distribuidores e consumidores de eletricidade em quase todos os países desenvolvidos estão se perguntando isso. Os dados gerados por medidores inteligentes, os dispositivos conectados, os geradores de energia, barragens hidrelétricas, fazendas solares e consumidores cada vez mais sofisticados têm o potencial de melhorar consideravelmente a confiabilidade da geração, gerenciamento, armazenamento e da distribuição de energia. A análise avançada pode ajudar a alcançar todo esse potencial. Mas, como? Ela desempenha um papel importante nas empresas de serviços que buscam transformar dados em dinheiro, por meio da análise das informações acumuladas para melhorar a gestão da demanda, a alocação de ativos e de pessoal, a previsão de demanda e a manutenção preditiva e preventiva. De fato, a análise está alimentando essa transformação do setor.
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     TIBCO Software
By: Net Atlantic     Published Date: Nov 30, 2009
Net Atlantic's whitepaper, "11 Proven Ways to Grow Your Email Marketing List" helps email marketing and communications managers increase the number of list members who are actively engaged. A larger list of interested, opt-in leads is by far the best population for creating opportunities. Sending responsibly frequent email campaigns to your mailing list will improve your overall marketing ROI better than just about any other tactic.
Tags : net atlantic, email compliance, email marketing, unsubscribers, bounces, roi spam, can-spam, healthcare
     Net Atlantic
By: Seismic     Published Date: May 14, 2019
Imagine being able to walk into a meeting and say, “this is what our content has done to accelerate deals, the amount of revenue it has affected, and the ROI of our overall content strategy.” Every marketer dreams about proving ROI and the Information Age has finally made it possible for marketing teams to get concrete numbers on the success of various campaigns. But with all the data out there, how do marketers know which KPIs provide the best insight into the health and success of their marketing activities? Download the guide to learn: ? The top KPIs for improving internal marketing efficiency ? The content engagement analytics that prove value ? How to have better visibility into what content sales uses most often
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     Seismic
By: ChannelAdvisor     Published Date: May 06, 2014
ChannelAdvisor asked a roundtable of their seasoned experts what advice they’d give online sellers right out of the gate. They came back with the 16 Things You Wish You’d Known When You Started Selling Online eBook.
Tags : reachmail, amazon errors, retailer mistakes, optimize search terms, order defect rate, negative feedback, business impact, avoiding errors
     ChannelAdvisor
By: Brightcove     Published Date: Sep 26, 2016
Enable valuable digital dialogues through a combination of marketing automation, interactive video, and personalized content. Intelligently crafting these elements of your campaign, while effectively integrating the tech stack tools that empower 1:1 conversations (OVP, MAP, and CRM), can create a remarkable video marketing strategy.
Tags : 
     Brightcove
By: Oracle_Hospitality Hotels     Published Date: Sep 26, 2016
Enable valuable digital dialogues through a combination of marketing automation, interactive video, and personalized content. Intelligently crafting these elements of your campaign, while effectively integrating the tech stack tools that empower 1:1 conversations (OVP, MAP, and CRM), can create a remarkable video marketing strategy.
Tags : 
     Oracle_Hospitality Hotels
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