click data

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By: Group M_IBM Q119     Published Date: Feb 21, 2019
At IBM Watson Marketing, we believe deeply in this practice and have dedicated a large effort to provide some of this critical data to marketers. The newest IBM Watson Marketing annual report of marketing benchmarks is bigger and better than ever with mobile marketing metrics data in addition to email marketing metrics. This year’s report includes traditional benchmark metrics such as email marketing open, click-through and unsubscribe rates, as well as email client and device data and engagement/read rates. New this year to the report are delivery and message frequency metrics for SMS and open and clickthrough rates for mobile push messages.
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     Group M_IBM Q119
By: IBM     Published Date: Oct 15, 2013
Discover the four key dimensions to personalized web marketing, and learn from the real life successes of enterprises that have made the personalized web a core part of their growth strategies.As you can see, web marketing can achieve comparable success when you make the four personalization steps your own.
Tags : ibm unica, click-throughs, personalizing web experience, customer needs, data sources, specific site analyses, across channels, sales and marketing opportunities, online and offline, customer interests, website traffic, referring sites, referring keywords, ibm smarter commerce
     IBM
By: Altiscale     Published Date: Aug 25, 2015
Weren't able to attend Hadoop Summit 2015? No sweat. Learn more about the latest Big Data technologies in these technical presentations at this recent leading industry event. The Big Data experts at Altiscale - the leader in Big Data as a Service - have been busy at conferences. To see all four presentations (in slides and youtube video), click here. https://www.altiscale.com/educational-slide-kit-2015-big-data-conferences-nf/ • Managing Growth in Production Hadoop Deployments • Running Spark & MapReduce Together in Production • YARN and the Docker Ecosystem • 5 Tips for Building a Data Science Platform
Tags : hadoop, hadoop technologies, hadoop information
     Altiscale
By: Mirror Image Internet     Published Date: Jun 07, 2012
This white paper discusses 5 sure-fire ways you can make your advertising technologies perform better to deliver significant business value.
Tags : advertising, ad ops, ad tech, display advertising, online advertising, targeting, data, mobile advertising, dsp, rtb, ad networks, ad exchanges, iab, banner ads, clickthrough, pixel, pixel tracking, mobile device detection, video advertising, interactive advertising
     Mirror Image Internet
By: VisiStat     Published Date: Mar 22, 2007
This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
Tags : website traffic, visitor tracking, web analytics, web metrics, site analysis, online marketing, site management, increase sales, advertising, marketing campaign, ad tracking, generate leads, sales leads, online sales, sales tool, small business, ecommerce, search engine ranking, seo, keywords
     VisiStat
By: Clustrix     Published Date: Sep 04, 2013
Find out how AdScience has been able to increase their revenue potential by five times using Clustrix to optimize bidding for their online ad broker agency. AdScience runs complicated algorithms to process bids for ad space based on click history. It's critical for AdScience to have instant access to smart data.
Tags : adscience, revenue, technology, clustrix, algorithms, case study, best practices, networking, it management, enterprise applications
     Clustrix
By: ValueClick Media     Published Date: Sep 24, 2008
Based on a study conducted by ValueClick Media and interactive agency Goodway 2.0, this white paper evaluates networks as an alternative to advertising on automotive information sites. The study, which includes campaign data from Chevrolet, Dodge, Honda, Hyundai and Lincoln Mercury, concludes that running ads on a large number of sites and allowing optimization technology to determine those which are most effective will lead to better results than presupposing what sites or channels will perform.
Tags : automotive, chevrolet, dodge, honda, hyundai, lincoln mercury, advertising alternative, optimization technology, valueclick media, goodway 2.0
     ValueClick Media
By: Empyr     Published Date: Jan 09, 2018
Like many brands with a large footprint of physical store locations, this automotive retailer was having trouble connecting its online ad spend to actual in-store revenue. In order to reach online consumers, their digital marketing strategy had been buying clicks (CPC) and impressions (CPM). They realized these methods were lacking because: - They had no true gauge of what ads were working - Their ROI was often inflated by making assumptions instead of using data - It required a heavy upfront investment
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     Empyr
By: Polycom     Published Date: Apr 30, 2013
In December 2012, Wainhouse Research (WR) and Polycom jointly created and fielded a WR-branded survey focused on the benefits that organizations realize via the use of video conferencing. Invitations to participate in the survey were released in numerous ways including: - Via email invites to a list of Polycom end-user contacts - Via email invites to a list of WR end-user contacts - Via clickable banners on numerous websites This document provides a top-level view of the survey data, along with some additional findings and observations.
Tags : video conferencing, telepresence, end-user, video conferencing, video collaboration
     Polycom
By: Polycom     Published Date: Dec 18, 2014
In December 2012, Wainhouse Research (WR) and Polycom jointly created and fielded a WR-branded survey focused on the benefits that organizations realize via the use of video conferencing. Invitations to participate in the survey were released in numerous ways including: - Via email invites to a list of Polycom end-user contacts - Via email invites to a list of WR end-user contacts - Via clickable banners on numerous websites This document provides a top-level view of the survey data, along with some additional findings and observations.
Tags : tablets, polycom, video benefits, it management, enterprise applications, data management, it career advancement
     Polycom
By: Workday     Published Date: Aug 07, 2018
Today, big data is everywhere. But only companies that know how to realize its true potential are gaining the competitive edge. Join HBR and Eric Siegel, author of Predictive Analytics: Who Will Click, Buy, Lie, or Die, to learn how you can transform data into insight, predict the future, and win.
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     Workday
By: FireEye     Published Date: Mar 05, 2014
Cyber attacks are growing more sophisticated and, more often than not, target small and midsize businesses (SMBs). One unlucky click - a malicious email attachment, a link to a legitimate but compromised website - could result in a costly data breach that drains your bank account and customer trust. This paper explains targeted attacks and examines reasons cyber attackers are aiming at small and midsize businesses, including: Value of your data; Low risk and high returns for criminals; Why SMBs are easier targets.
Tags : fireeye, persistent threats, advanced attacks, multi-vector, multi-stage nature, combatting advanced attacks, cohesive threat vectors, correlated threat vectors, real-time security, malicious code installs, block callbacks, threat intelligence, malware forensics, cyber warfare, security
     FireEye
By: VisiStat     Published Date: Mar 22, 2007
Old Log File analytics data was good – today's hosted on-demand Web analytics reporting is much better. What once was only understandable by IT personnel now has a place on the desktops of sales, marketing and business professionals. Read about the differences, and improvements, in analytics.
Tags : web analytics, hosted analytics, hosted solution, snippet, page snippets, snippet technology, code snippets, code tag, web logs, log files, server logs, server log files, log-file analysis, web metrics, on demand reporting, real time data, real-time reporting, data collection, statistics analysis, business metrics
     VisiStat
By: Datastax     Published Date: Aug 03, 2018
eCommerce is a whole new ball game today. Customers want quick, instantly responsive applications that adapt to their personal preferences and buying history, and if the application lags for just a moment, they click away at the expense of your bottom line. Read this white paper to learn what today’s ecommerce applications need at the data layer to thrive in the Right-Now Economy and the specific features that make DataStax Enterprise the best choice for your ecommerce apps.
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     Datastax
By: Eyeblaster, Inc.     Published Date: Apr 02, 2009
One of the big challenges faced by online marketers and agencies that handle large online budgets is maximizing conversions and optimizing online budgets at zero or minimum cost. This issue of the Eyeblaster Analytics Bulletin presents findings on conversions and a multitude of methods that can be deployed to ensure a better yield of successful digital campaigns.
Tags : eyeblaster, click-thru rate, conversion rate, format type, conversion rate, rich media, data capture, ctr, automatic optimization, conversion metric, behavioral sequencing, optimization, roi, post-click, post-impression, see-click-convert, see-delay-convert, recall, in-banner, e-commerce
     Eyeblaster, Inc.
By: Symantec     Published Date: Nov 30, 2015
With just 7 percent of people still doing all their Christmas shopping in bricks and mortar stores, retailers of every kind need to get their e-commerce experience in gear. Whether it’s e-shopping, click and collect, or even browsing and wish lists – customers are offering you a bumper delivery of data and sales this Christmas. But fail to keep your customers safe with good website security, and all you’ll get is a lump of coal.
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     Symantec
By: HP     Published Date: Jan 20, 2015
There are many new ways Big Data analytics can significantly boost marketing and promotional efforts through real-time and historical analysis of online data, such as clickstream or purchase transactions. Unstructured data based on social media—even photos and video—offers enormous potential when analyzed with the right tools.
Tags : big data, hp haven, scalable, secure data platform, ecosystem, security
     HP
By: IBM APAC     Published Date: Oct 16, 2018
IBM Hyperconverged Systems powered by Nutanix is the only hyperconverged solution to combine the unmatched performance of Power Systems and the one-click simplicity of the Nutanix Enterprise Cloud Platform software solution. Find out how IBM Hyperconverged Systems powered by Nutanix can help you Greatly simplify your data center environment Reduce cost of operation by 60% Endlessly scale as your infrastructure needs grow
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     IBM APAC
By: IBM     Published Date: Feb 08, 2008
Technology has helped financial institutions work harder and faster than ever before. The downside: Sensitive data is more vulnerable than ever before. Financial Insights offers ideas and solutions to improve Information Security (IS). Click to learn more on protecting your most important assets, your data.
Tags : bank, banks, financial, financial institutions, fisma, compliance, data security, information management, information security, database security, customer data, ibm
     IBM
By: Dell EMC     Published Date: Oct 08, 2015
To compete in this new multi-channel environment, we’ve seen in this guide how retailers have to adopt new and innovative strategies to attract and retain customers. Big data technologies, specifically Hadoop, enable retailers to connect with customers through multiple channels at an entirely new level by harnessing the vast volumes of new data available today. Hadoop helps retailers store, transform, integrate and analyze a wide variety of online and offline customer data—POS transactions, e-commerce transactions, clickstream data, email, social media, sensor data and call center records—all in one central repository.
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     Dell EMC
By: ClickSquared     Published Date: Jul 07, 2009
Learn how by achieving a 360-degree view of customer interests, markets can achieve unprecedented levels of: *Personalization, *Timing, *Relevance, *Cost-efficiency, *Accountability
Tags : clicksquared, interactive relationship marketing, lifecycle, irm, web 2.0, granular personalization, analytical marketing models, database marketing, personalization, timing, relevance, click squared, choreograph online, real-time, offline, episodic, cost dynamics, rapid deployment, domain expertise, personalization
     ClickSquared
By: AWS     Published Date: Apr 27, 2018
Until recently, businesses that were seeking information about their customers, products, or applications, in real time, were challenged to do so. Streaming data, such as website clickstreams, application logs, and IoT device telemetry, could be ingested but not analyzed in real time for any kind of immediate action. For years, analytics were understood to be a snapshot of the past, but never a window into the present. Reports could show us yesterday’s sales figures, but not what customers are buying right now. Then, along came the cloud. With the emergence of cloud computing, and new technologies leveraging its inherent scalability and agility, streaming data can now be processed in memory, and more significantly, analyzed as it arrives, in real time. Millions to hundreds of millions of events (such as video streams or application alerts) can be collected and analyzed per hour to deliver insights that can be acted upon in an instant. From financial services to manufacturing, this rev
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     AWS
By: AWS     Published Date: May 18, 2018
We’ve become a world of instant information. We carry mobile devices that answer questions in seconds and we track our morning runs from screens on our wrists. News spreads immediately across our social feeds, and traffic alerts direct us away from road closures. As consumers, we have come to expect answers now, in real time. Until recently, businesses that were seeking information about their customers, products, or applications, in real time, were challenged to do so. Streaming data, such as website clickstreams, application logs, and IoT device telemetry, could be ingested but not analyzed in real time for any kind of immediate action. For years, analytics were understood to be a snapshot of the past, but never a window into the present. Reports could show us yesterday’s sales figures, but not what customers are buying right now. Then, along came the cloud. With the emergence of cloud computing, and new technologies leveraging its inherent scalability and agility, streaming data
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     AWS
By: Eloqua     Published Date: Sep 28, 2011
B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.
Tags : digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation, business to business advertising, social media optimization, b2b lead generation, lead scoring
     Eloqua
By: Eloqua     Published Date: Jan 13, 2012
B2B purchasing in a Web 2.0 world has become an interactive process driven by customers. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes like lead scoring and nurturing to drive better leads for sales.
Tags : digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation, business to business advertising, social media optimization, b2b lead generation, lead scoring
     Eloqua
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