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By: Oracle     Published Date: Jan 22, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.
Tags : marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
     Oracle
By: Oracle     Published Date: Jan 21, 2014
In this whitepaper on Modern Marketing Strategies, learn the importance of utilizing conversion in your marketing and how to bring effectively bring these tips and action items to your organization!
Tags : targeting, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
     Oracle
By: ClickExpress     Published Date: May 01, 2013
We all know that happy workers provide better service. In the service industry, there is an even greater drive to create a happy customer experience—and a field worker’s unhappiness can easily turn into lost productivity and a damaging customer experience. This paper not only outlines five things that field workers hate, but also gives you simple, actionable suggestions on how to fix them using mobility solutions. After all, happy workers lead to greater productivity, better service and a better customer experience—and that’s the bottom line.
Tags : service, field workers, industry, customer, experience, fix, mobility, solutions, productivity
     ClickExpress
By: Affirm     Published Date: May 11, 2015
You’ve probably heard that Millennials make up nearly a quarter of the U.S. population, and contrary to popular belief, contribute a sizeable amount to retail sales each year. However, you’ve probably also heard that Millennials think, breathe, act and shop very differently than your traditional customers. Fear not!This article will arm merchants with important insights into the lives of Millennials, and provide helpful tools to convert your Millennial target audience into happy customers.
Tags : millennial shoppers, retail sales, traditional customer, important insights, customer experience
     Affirm
By: Yotpo     Published Date: Aug 12, 2015
Choosing the right reviews solution is one of the most important decisions you’ll make for your business. All reviews solutions are not created equally, so how do you know which one to pick? Learn about your options so you can make the best choice.
Tags : marketing solutions, yotpo, best practices, customer experience, response rates, social integration
     Yotpo
By: Limelight Networks     Published Date: Mar 02, 2018
Can your business afford to lose $9,000 per minute? According to the Ponemon Institute $9,000 is the average cost of an unplanned outage. In some cases the costs are much higher. The catalogue of cloud outages over recent years is well publicized and reads like a “who’s who” of the technology industry. It seems no one is immune. But when it comes to delivering digital content, downtime isn’t the only concern. Today a poor user experience can be just as damaging as an outage. According to Limelight research, 78% of people will stop watching an online video after it buffers three times, and the majority of people will not wait more than 5 seconds for a website to load. Organizations looking to deliver great digital experiences for their customers often choose to deliver that content using Content Delivery Networks (CDNs). Using multiple CDNs to deliver these digital content experiences promises even greater levels of availability and performance. But it brings with it a host of questi
Tags : content delivery network, cdn, multi-cdn, multiple cdns, web performance, web acceleration, digital content delivery, mobile delivery, global content delivery, live streaming, video on demand, video delivery, ott content delivery
     Limelight Networks
By: Limelight     Published Date: Feb 16, 2018
When it comes to delivering digital content, downtime isn’t the only concern. Today a poor user experience can be just as damaging as an outage. According to Limelight research, 78% of people will stop watching an online video after it buffers three times, and the majority of people will not wait more than 5 seconds for a website to load. Organizations looking to deliver great digital experiences for their customers often choose to deliver that content using Content Delivery Networks (CDNs). Using multiple CDNs to deliver these digital content experiences promises even greater levels of availability and performance. But it brings with it a host of questions. In this paper we’ll explore the 5 things you should know about multi-CDN in order to determine if it might make sense for your business.
Tags : content delivery network, cdn, multi-cdn, multiple cdns, website performance, website acceleration, digital content delivery, mobile delivery, global content delivery, live streaming, digital streaming, video on demand, vod, video delivery, over the top content delivery
     Limelight
By: Limelight Networks     Published Date: Feb 21, 2018
Organizations looking to deliver great digital experiences for their customers often choose to deliver that content using Content Delivery Networks (CDNs). In some cases, using multiple CDNs to deliver these digital content experiences promises even greater levels of availability and performance. But how do you know if a multi-CDN strategy is right for your business? This free Guide will help!
Tags : 
     Limelight Networks
By: Limelight Networks     Published Date: Mar 02, 2018
Can your business afford to lose $9,000 per minute? According to the Ponemon Institute $9,000 is the average cost of an unplanned outage. In some cases the costs are much higher. The catalogue of cloud outages over recent years is well publicized and reads like a “who’s who” of the technology industry. It seems no one is immune. But when it comes to delivering digital content, downtime isn’t the only concern. Today a poor user experience can be just as damaging as an outage. According to Limelight research, 78% of people will stop watching an online video after it buffers three times, and the majority of people will not wait more than 5 seconds for a website to load. Organizations looking to deliver great digital experiences for their customers often choose to deliver that content using Content Delivery Networks (CDNs). Using multiple CDNs to deliver these digital content experiences promises even greater levels of availability and performance. But it brings with it a host of questi
Tags : content delivery network, cdn, multi-cdn, multiple cdns, web performance, web acceleration, digital content delivery, mobile delivery, global content delivery, live streaming, video on demand, video delivery, ott content delivery
     Limelight Networks
By: ExactTarget     Published Date: Aug 14, 2014
Marketing as you know it will never be the same. There’s a fundamental shift in relationships between brands and customers—fueled by smartphones, social media, and today’s always-on, always-connected mentality. Marketers have access to more customer data (big data) than ever before. But the quantity of data only matters if you’re smart about using it—to power 1:1 customer journeys.
Tags : marketing cloud, target, big data, brands, customers, social media, smartphones, always-on
     ExactTarget
By: D+H     Published Date: Dec 12, 2016
Here are five things your bank can implement to exceed customer expectations and one-up your competition.
Tags : customer service, online banking, customer experience, financial services, credit unions, business intelligence
     D+H
By: Pega     Published Date: Apr 04, 2016
Customer service professionals know better than anyone how fast the world is changing. New channels, new technologies and sky-high customer expectations are pushing your organization to be more agile, flexible and scalable than ever. There are critical things that your customer service apps need to be able to do in order to create a 360-degree professional service organization. Download this E-book and discover the 5 key actions organizations need to take to help businesses meet and surpass customer expectations.
Tags : 
     Pega
By: Pega     Published Date: May 24, 2016
Customer service professionals know better than anyone how fast the world is changing. New channels, new technologies and sky-high customer expectations are pushing your organization to be more agile, flexible and scalable than ever. There are critical things that your customer service apps need to be able to do in order to create a 360-degree professional service organization. Download this E-book and discover the 5 key actions organizations need to take to help businesses meet and surpass customer expectations.
Tags : 
     Pega
By: LogMeIn     Published Date: Oct 08, 2015
This white paper illustrates the best live chat practices that can help make your company’s dream of excellence a reality.
Tags : live chat, customer service, customer support, live chat success, best practices for agents and admins
     LogMeIn
By: IBM     Published Date: Jan 20, 2015
Discover five tips for success with customer analytics, and how a better understanding of your customers in context increases revenue and deepens loyalty.
Tags : customer analytics, sales cycle, best practices, customer experience analytics
     IBM
By: Genesys     Published Date: Feb 12, 2019
Abbiamo chiesto a una serie di analisti e figure di riferimento del settore di indicarci quali saranno secondo loro le tendenze chiave relative all’engagement del cliente a partire dal 2017. Da tecnologie all’avanguardia come l’IoT e i Bot fino a nuove interpretazioni di idee del passato, i temi caldi indicati hanno fatto emergere cinque trend fondamentali destinati a ridefinire il futuro della Customer Experience. In questo ebook, scoprirai: I cinque trend che avranno il maggiore impatto sulla Customer Experience Come usare il machine learning per identificare tendenze e modelli utili a offrire un’eccezionale Customer Experience di nuova generazione Come avere un contact center all’avanguardia e adattarlo alle esigenze in rapida evoluzione dei clienti
Tags : 
     Genesys
By: Olapic     Published Date: Jun 05, 2018
Olapic is an innovator in visual content solutions, offering the technology and expertise to help brands create authentic, personalized, and effective customer experiences along their entire journey. Through user-generated content – content that is earned from consumers; influencer-generated content – content that is requested from specific creators; and enhanced branded content – existing image or long-form video content that is transformed into short form videos, Olapic helps brands get the right visual content, use it across marketing channels, and understand its impact on performance and ROI.
Tags : user generated content, content marketing, marketing trends, visual marketing, video marketing, brand building, brand marketing, social media marketing, customer marketing, increasing engagement, visual content, brand building, customer marketing, earned content, digital marketing strategies
     Olapic
By: TradeGecko     Published Date: Aug 15, 2018
2018 is going to a big year for wholesale distribution. Thanks to constant advancements in B2B technologies and capabilities, wholesale is fast catching up with retail, through omnichannel selling, digitalization and global online marketplaces, amongst others. So, what do these predictions mean for the APAC wholesale market? As buyers come to expect instant, sophisticated and customised service as standard, wholesale businesses will need to embrace technologies that allow them to provide a customer experience on par with B2C. Download this eBook to understand the most important trends in wholesale distribution in APAC.
Tags : 
     TradeGecko
By: Salesforce.com     Published Date: Jul 02, 2014
The most successful community banks are using advanced customer relations management (CRM) and collaboration technology to mitigate risks and maximize opportunities. Are you ready to take the first step towards a more profitable future? Download this white paper to learn how.
Tags : salesforce.com, community banks, customer relations management, crm, collaboration technology, mitigate risks, maximize opportunities, enterprise applications
     Salesforce.com
By: LogMeIn     Published Date: Oct 08, 2015
This infographic illustrates how live chat users compared to non-users perform across key metrics such as revenue growth, and cost reduction as well as creating positive customer word-of-mouth.
Tags : live chat, customer service, customer support, live chat success, best practices for agents and admins
     LogMeIn
By: Marketo     Published Date: Mar 22, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time. The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message. Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
Tags : 
     Marketo
By: Marketo     Published Date: Jun 04, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time. The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message. Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
Tags : 
     Marketo
By: MicroStrategy     Published Date: Sep 09, 2014
Improve revenue, loyalty, and productivity while controlling costs. It’s a given: Most shoppers are now armed with a mobile device when they enter a retail store. They are highly informed and expect retail employees they interact with to be at least, if not more knowledgeable about a store’s products, promotions, and services. This white paper outlines the 5 key benefits of a winning mobile app strategy, including new ways retailers can effectively leverage mobile technology as a competitive advantage. With the average shopper looking at their phone more than 150 times a day, learn how leading retailers leverage mobile technology to: Enhance customer experience Drive sales Boost customer loyalty Achieve operational efficiencies Download this white paper to find out how retailers with a powerful, effective mobile app program in place can win the battle for shoppers’ eyes and ears — and wallets.
Tags : mobile apps, customer experience, customer loyalty, operational efficiencies, mobile technology, sales lift, customer loyalty, best practices
     MicroStrategy
By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
In the beginning, the marketing landscape was easier to navigate, with just a few select channels to reach your customers through. However, as it constantly evolves, this landscape is quickly becoming a fragmented world. In the frantic scramble to become king of the hill, marketers grab hold of as many channels as they can, but often without an overall strategy to pull together one uniform message. The result? They spread themselves thinly across multiple channels, which results in shattered messaging.
Tags : customer, journeys, marketing, channels
     INT_AstuteIT_ABM_DoubleTouch_BENELUX
By: LogMeIn     Published Date: Oct 06, 2016
This eBook outlines 5 tips for taking your customer engagement strategy to the next level this holiday season, to help you delight your customers and boost your bottom line.
Tags : customer engagement, customer experience, customer relationship, crm, travelling
     LogMeIn
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