customer relationships

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By: Zendesk     Published Date: Dec 02, 2016
The importance of agility in business is not breaking news. With the rise of technology, connectivity, and mobility, chances are that you’ve had to rework everything from logistics and operations to how you process employee payroll. Changing the way you work, and the tools you work with, extends to your customer base, too. These relationships also need to be maintained and are just as dynamic as what’s happening in-house.
Tags : retail, ecommerce, web ecommerce, customer service, customer service, global support
     Zendesk
By: Adobe     Published Date: Feb 08, 2016
Today, customers make decisions about brands on a moment-by-moment basis. They expect personal and authentic experiences that build connections and deepen relationships with their favorite brands. New technology makes it possible to deliver on these expectations and succeed in today’s new era of marketing.
Tags : adobe, marketing, new era, crm, brands, experience, customer expectations, enterprise applications
     Adobe
By: Jive     Published Date: Feb 12, 2015
For organizations where customer experience is key, customer collaboration is one of the best ways to build trusted relationships and improve customer loyalty. Read this whitepaper to discover best practices that drive brand affinity, repeat business and increased loyalty, all while decreasing your overall customer service cost.
Tags : customer service, collaboration, roi, innovation, revenue, profit, savings, money, investment
     Jive
By: Adobe     Published Date: Sep 20, 2016
Download our guide, 10 Goals for a Perfectly Balanced Email Marketer, to learn how you can transform your email campaigns through personal goals. You’ll discover new ways to make the most of this highly effective channel — so you can enjoy better results. Get the guide now to learn how you can: • Prioritize mobile email in your marketing strategy • Improve customer relationships with contextual emails • Self-assess your email marketing maturity
Tags : adobe, ccm, cross channel, marketing, email marketer, marketer
     Adobe
By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
Tags : marketing, marketing strategies, marketing trends, customer experience, data, customer relationships
     Adobe
By: Adobe     Published Date: Feb 08, 2016
Download our guide, 10 New Year’s Resolutions for Email Marketers, to learn how you can transform your email campaigns in 2016.
Tags : adobe, marketers, email, customer relationships, mobile email, enterprise applications
     Adobe
By: CrowdTwist     Published Date: Apr 03, 2017
So, you’ve made the decision to launch a new loyalty program or optimize an existing initiative. Congratulations! That’s a decision that will help your company build customer relationships and gather useful customer insight and data to use for remarketing efforts. It’s also one that shouldn’t be made lightly. To ensure that you don’t skipover any important steps to make your business case, it’s crucial that you fully prepare your company to hit the ground running. This e-book highlights 10 essential strategies you should implement to help you prepare for a loyalty program rollout and become organizationally ready for the launch.
Tags : prepare, company, loyalty, optimize
     CrowdTwist
By: Appcelerator     Published Date: Jun 20, 2012
Transform your customer relationships by understanding how to create a world-class mobile app experience that will keep users coming back for more. Download the white paper to learn the 4 steps to driving customer loyalty today.
Tags : apcelerator, mobile app, strategy, mobile, revolution
     Appcelerator
By: Zebra Technologies     Published Date: Sep 05, 2018
The retail shopper is changing rapidly. To keep up, so must the retail industry. The internet, online shopping, mobile communications, smartphones, tablets and more turning traditional shoppers into something else entirely: connected shoppers. Today’s shoppers can now shop online, on either a computer or mobile device, as well as in brick-and-mortar stores. For retailers, the implications are huge. In this complex new environment, there are two vital questions. First, as a retailer, how do you create differentiated value that will enable you to stand out from the crowd? Second, how can you strengthen customer relationships, build loyalty, increase sales and maximize profitability?
Tags : 
     Zebra Technologies
By: CrowdTwist     Published Date: Dec 02, 2015
This e-book offers 41 loyalty marketing ideas to help you keep customers engaged with your brand beyond transactions and develop more rewarding relationships.
Tags : crowdtwist, customer loyalty, social media marketing, brand awareness, mobile marketing, customer experience
     CrowdTwist
By: Dotmailer     Published Date: Nov 06, 2018
This year’s Hitting the Mark showcased the email and customer experience tactics of 100 global brands. The report revealed both the triumphs and pitfalls of marketers as they bid to foster everlasting relationships from the inbox to the counter. This guide draws inspiration from the winning tactics adopted by brands big and small. Implement these now and you could come up top in next year’s Hitting the Mark.
Tags : 
     Dotmailer
By: Salesforce.com     Published Date: Sep 16, 2013
The typical strategy for meeting sales targets is to set aggressive individual rep quotas, rely on your top reps to achieve them, and then hope to get enough from the rest of your team to get over the top. Find out how to make a major shift in your sales approach for the better in order to both increase individual sales rep effectiveness and improve collaborative team selling. Download now.
Tags : crm, technology, chart, customer relationship management, solution, strengthen relationships, synchronize business processes, organization, success, enterprise applications, data management, data center
     Salesforce.com
By: Mcorp Consulting     Published Date: May 12, 2009
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
Tags : mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
     Mcorp Consulting
By: Marketo     Published Date: Mar 22, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time. The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message. Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
Tags : 
     Marketo
By: Marketo     Published Date: Jun 04, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time. The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message. Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
Tags : 
     Marketo
By: Oracle CX     Published Date: Sep 13, 2017
5 Ways to Drive Profitable Growth Through Improved Customer Experience
Tags : customer experience, competitve advantage, relationships, omni-channel
     Oracle CX
By: Marketo     Published Date: Aug 10, 2017
So why is a MarTech stack so critical to success? At its base, a strategic MarTech stack is how you can efficiently and effectively stay connected to your buyers. And that is critical when you consider that businesses are competing on customer experience. In fact, a Harvard Business Review study, “Designing a Marketing Organization for the Digital Age,” described marketing technology as essential to creating agile and fluid structures and driving customer engagement. Teams that use marketing technology understand that by doing so, they can gain better insights into the unique relationships and connections with their customers and prospects.
Tags : martech, marketing technology, customer engagement, customer experience
     Marketo
By: IBM     Published Date: Oct 28, 2016
Recruiters have to think like marketers. Just as a marketer needs to attract customers, a recruiter needs to attract the skilled employees the company needs. To do this, recruiters must become marketers. Marketers and recruiters must: - Research the market - Establish and nurture relationships - Build and promote the company's brand Read this for seven tips to help you think like a marketer.
Tags : ibm, kenexa, talent acquisition, marketer's playbook, recruiters, enterprise applications
     IBM
By: Jive     Published Date: Feb 12, 2015
Setting up and maintaining and external collaboration initiative can be big investment of time, knowledge and money. Despite this, collaboration with customers is worth the effort, leading to a variety of benefits, including lower cost of customer service, better marketing insights and analysis, development of more innovative and high-need products, and developing long-term relationships with customers. In this whitepaper, learn 7 ways successful organizations have turned interactions in customer communities into cost savings, revenue and profit.
Tags : customer service, collaboration, roi, innovation, revenue, profit, savings, money, investment
     Jive
By: LifeSize, a division of Logitech     Published Date: Feb 20, 2014
In today’s globalized business environment, the need to build strong relationships with partners, suppliers, internal teams, investors and customers is more important than ever. High-quality video conferencing solutions enable you to communicate as effectively as actually being there in person, helping you to build the engaging relationships needed for success in business.
Tags : lifesize, video conferencing, conferencing, high-quality video conferencing, telecommunications, video, infrastructure
     LifeSize, a division of Logitech
By: LogMeIn     Published Date: Oct 08, 2015
This paper shows how savvy sellers have discovered how to leverage quick online meetings to speed up sales cycles and close more deals. Savvy sellers are prepared, nimble and ready to pivot on a dime.
Tags : improve online sales meeting, online meetings, customer service, customer relationships
     LogMeIn
By: Kapost     Published Date: Jan 16, 2014
Today, the internet has changed the way buyers discover solutions. More people are meeting and researching vendors online than ever before. Your ideal customers are reading blog posts and articles, checking Facebook, Twitter, and LinkedIn profiles, and forming opinions based on what you say and share online. Before they call to get to know your company better, they turn to Google for answers and information. If a competing vendor appears smarter, more interesting, or more reliable than you, your buyers will reach out to them first. These online engagements have changed the rules of buyer/brand communications. So how can you and your company form meaningful relationships with buyers who are getting to know you long before they’ve been introduced?
Tags : content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform, content marketing software, editorial strategy, marketing campaign planning, content marketing best practices, content marketing companies, editorial content, content marketing workflow
     Kapost
By: IBM     Published Date: Oct 19, 2017
The Smarter Process platform is IBM’s solution for reinventing business operations in a way that infuses every process with intelligence and expertise to deliver greater customer centricity, which in turn fuels top-line growth. It incorporates Business Process Management, Case Management, Operational Decision Management and Process Analytics, along with Process Discovery and Design with an objective of ensuring that customers find it easy to do business and that every interaction includes positive touch points. Within the context of this new imperative, accessing cloud efficiencies, leveraging mobile for greater engagement, mining big data for insights, and enhancing customer relationships via social media, are proving to be critical and interrelated strategies.
Tags : customer engagement, mobile, social, bpm, case management
     IBM
By: SAP     Published Date: Mar 28, 2011
Examine how forward-looking firms are revamping their lead-to-cash process to impact what matters in the emerging economic environment: strong customer relationships and profitable growth. These firms are achieving a new level of process innovation and integration with powerful new software tools.
Tags : lead-to-cash process, process innovation, process integration, sap, perfect-order processing
     SAP
By: Neolane, Inc.     Published Date: Dec 30, 2008
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
Tags : neolane, accor hotels, online relationship marketing strategy, improve reactivity rates, campaign personalization, collaborative content management, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
     Neolane, Inc.
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