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By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Both are fueled by a drive for progress, for pushing boundaries and advancing the status quo. In these fields, new trends are like a currency. Keeping ahead of the next big trend means being aware of the next big seller and allocating all the right resources – fashion design, manufacturing, and marketing – for maximum impact. Miss the hype and the next fashion season is bound to hurt the bottom line. New trends are also important to marketers because owning a new trend is a way to differentiate in today’s fast-moving digital landscape. It’s a way to stand out from the pack by investing strategically in the right approaches and technologies at the right time, then reaping the benefits organically by leading where others follow. Naturally, making these decisions requires a bit of trial and error. Nobody has a magic crystal ball that guarantees success. But as a rule of thumb, the companies winning in digital marketing are the ones willing to adopt new technologies while keeping an sharp.
Tags : 2018, marketing trends, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
     Selligent Marketing Cloud
By: VMS     Published Date: Jul 16, 2009
As a marketer you know that there is no singular silver bullet that will suddenly elevate your communications to a point where everyone runs out to buy your product. That's why it is important to understand the importance of an integrated approach for your communications strategies and learn how to monitor them. Read this study to learn how major brands address the issue and coordinate their Advertising and PR efforts.
Tags : advertising, marketing, vms, social media, roi, vantage
     VMS
By: IBM     Published Date: Jan 09, 2014
As vendors abandon the UNIX market, IBM continues its commitment to AIX and POWER7 components on Power Systems. And with its recent architectural upgrades, it’s even redefining performance. Read the Clipper Group white paper and see how POWER7’s faster processors accelerate the delivery of applications and services, and improve the utilization of resources.
Tags : power7 system, ibm, power7 servers, mission-critical, data center, it infrastructure, architecture, bladecenter, ibm, data management
     IBM
By: Uberflip     Published Date: Jan 03, 2019
No matter what industry you’re in or role you have, we all share a universal interest in trends. As marketers, we look to Google Trends to understand what keywords and search terms are most popular; we look for trending hashtags and conversations on social to inform the content we put out; and we put “Trends” sessions on our agendas at conferences because we know they’ll draw an audience. We’ve tapped into this almost universal desire to understand what the masses are doing.
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     Uberflip
By: Bridgeline Digital     Published Date: Sep 26, 2013
iAPPS Content Manager is the premier business marketing solution to drive Digital Engagement in the CMS marketplace. iAPPS Content Manager allows businesses to personalize their online interactions with customers in an increasingly digital world. The solution combines business purpose and end-user context to attract customers, deliver compelling content, and optimize conversion rates.
Tags : cms, content manager, content management system, digital engagement
     Bridgeline Digital
By: Bridgeline Digital     Published Date: Nov 20, 2013
iAPPS Content Manager is the premier business marketing solution to drive Digital Engagement in the CMS marketplace. iAPPS Content Manager allows businesses to personalize their online interactions with customers in an increasingly digital world. The solution combines business purpose and end-user context to attract customers, deliver compelling content, and optimize conversion rates.
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     Bridgeline Digital
By: Group M_IBM Q418     Published Date: Nov 13, 2018
Wherever an organization is in the world today, it relies on IT in its quest to drive revenues, improve profit margins, and service customers. Yet most small- to mid-sized businesses (SMBs) and government agencies select IT infrastructure solutions that drive higher costs and limit the business' ability to respond to changes in the marketplace. This is driven by perceptions that many IT executives running Linux and open source applications have regarding server platforms. Specifically, they erroneously believe that their best option is to execute the applications either on standalone or virtualized on x86 servers. RFG finds that there are 10 compelling reasons why an IBM LinuxONE solution is superior to an x86 one, including the fact that LinuxONE is a better, more economical choice.
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     Group M_IBM Q418
By: Group M_IBM Q119     Published Date: Jan 18, 2019
Wherever an organization is in the world today, it relies on IT in its quest to drive revenues, improve profit margins, and service customers. Yet most small- to mid-sized businesses (SMBs) and government agencies select IT infrastructure solutions that drive higher costs and limit the business' ability to respond to changes in the marketplace. This is driven by perceptions that many IT executives running Linux and open source applications have regarding server platforms.
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     Group M_IBM Q119
By: Silverpop     Published Date: Jun 15, 2012
If your contact base doesn't continue to grow, how can you expect your business to grow? Learn how you can help expand your company's marketing database with ideas for collecting data on-site, tapping social media, driving opt-ins via transactional emails and more.
Tags : marketing database, silverpop, marketing, marketing campaigns, reach, customers
     Silverpop
By: IBM Unica     Published Date: Sep 08, 2011
The proliferation of marketing channels, and the explosion of data, pose a wealth of challenges for marketers making crucial calls for 2011. The results of Unica's annual survey of marketers reveal 11 key trends in marketing for 2011.
Tags : ibm, unica, marketing trends, annual survey, social media trends, cross-channel attribution, mobile application
     IBM Unica
By: Workfront     Published Date: May 01, 2015
This ebook compiles 12 easy-to-read articles filled with insights marketers can implement today to help them be more productive.
Tags : process and creativity, agile marketing, increasing transparency, increased visibility, business strategies, enterprise applications
     Workfront
By: Adobe     Published Date: Apr 17, 2014
Discover new opportunities for maturing your data practices—and building your business results. You’ll learn how to move beyond mere web analytics to build a more comprehensive marketing analytics approach that includes mobile, social, and offline channels. And you’ll see how your current analytics capabilities compare to those of similar organizations and where you have opportunities for improvement.
Tags : adobe, analytics, marketing, data collection, data automation, marketing automation, web analytics, marketing analytics, data exploration, automation technology, data practices, marketing solutions
     Adobe
By: Simplivity     Published Date: Jul 02, 2015
ActualTech Media and SimpliVity have partnered to create a new report that presents data from surveyed IT professionals and their experiences with hyperconverged infrastructure. The report defines Hyperconvergence and outlines the future of the industry.
Tags : hyperconvergence, robo, market report, storage, disaster recovery, operational efficiency, high it costs, data protection, data management, wan optimization, virtualization, application delivery, application performance
     Simplivity
By: IBM     Published Date: Apr 20, 2017
Enterprise mobility management suites enable organizations to integrate and manage mobile devices in their IT infrastructures. End-user computing leaders must act amid rapid market changes to reach both short-term and long-term enterprise mobility objectives. UEM is not limited to PCs, tablets and smartphones. Smart devices, broadly grouped as part of the IoT, will increasingly become included in UEM. Devices such as Apple TVs, printers and smartwatches are identifiable examples of IoT devices managed by EMM tools. However, not all IoT objects will fall under the realm of EMM tools. Some devices may be managed directly by manufacturers. Other types of devices will have proprietary management tools. And many devices will not need to be managed at all. However, it is clear that the diversity and number of devices will continue to grow, and IT organizations must be ready.
Tags : auditing, enterprise data protection, mobile device management, mobile application management, mobile identity, policy enforcement, content optimization
     IBM
By: BI WORLDWIDE     Published Date: Mar 07, 2016
If you’re a sales manager, you’re probably feeling stuck in the middle. On one hand, you have a huge employee engagement movement going on with HR departments focusing on developing leaders and recognizing achievements with substantial budgets. On the other side, marketing departments are using technology and creativity (and also large budgets) to connect with and educate customers about their products, solutions and brands. The trend is to challenge every dollar spent on sales compensation to maximize ROI. HR departments are treating salespeople like all other employees. And customers are going online to avoid anyone with sales in their title. Based on our research and applications we see in our customers’ leading sales initiatives, if you’re a sales manager, you are trying to maximize results out of your sales team by increasing your teams engagement to meet company goals. Download this white paper to see which eight trends you should consider as you strategize for the year.
Tags : bi worldwide, sales, incentives, effectiveness, sales incentive, productivity, engagement
     BI WORLDWIDE
By: Group M_IBM Q1'18     Published Date: Jan 16, 2018
IBM retained its position as a "Leader" in the 2017 Gartner Magic Quadrant for Application Security Testing. Read our complimentary version of the Gartner report to learn: Critical trends in the Application Security Testing market. Why IBM maintained a Leadership position in a report that spanned 18 Application Security vendors. Detailed criteria that determine how all of the vendors are positioned in the Magic Quadrant.
Tags : ibm, application security, gartner, application security testing
     Group M_IBM Q1'18
By: IBM     Published Date: May 08, 2018
Security testing is growing faster than any other security market, as AST solutions adapt to new development methodologies and increased application complexity. Security and risk management leaders must integrate AST into their application security programs.
Tags : application security, ast solutions, security management, risk management
     IBM
By: Google Apigee     Published Date: Jun 08, 2018
A must-read for IT professionals that provides a comprehensive analysis of the API management marketplace and evaluates 22 vendors across 15 essential criteria. APIs are the de-facto standard for building and connecting modern applications. But securely delivering, managing and analyzing APIs, data and services, both inside and outside an organization, is complex. And it’s getting even more challenging as enterprise IT environments grow dependent on combinations of public, private and hybrid cloud infrastructures. Choosing the right APIs can be critical to a platform’s success. Likewise, full lifecycle API management can be a key ingredient in running a successful API-based program. Tools like Gartner’s Magic Quadrant for Full Life Cycle API Management help enterprises evaluate these platforms so they can find the right one to fit their strategy and planning. Apigee is pleased to offer you a complimentary copy of the Gartner report. Access in-depth evaluations of API managemen
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     Google Apigee
By: StrongMail     Published Date: Mar 15, 2010
Email marketing is continually evolving with the introduction of new technologies, regulations and consumer behavior. As an email marketer, you're charged with keeping track of these changes and making the appropriate adjustments to maximize the ROI of your email programs.
Tags : strongmail, social media, email marketing, emarketing, roi, swyn, networks, social networking
     StrongMail
By: Anaplan     Published Date: Apr 02, 2019
57% of supply chain professionals believe there is room for improvement in supply chain visibility. Today, organizations are under pressure to increase the agility of their supply chain to be able to plan, monitor, and respond to ever-changing market conditions. By connecting data, people, plans, and networks across the enterprise, your business’ supply chain can enable true visibility, improve margins, and drive down costs. The vision of a tightly integrated and truly connected supply chain can be achieved, but it doesn’t happen overnight. Download the white paper to learn the three steps companies can take to evolve their supply chain maturity.
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     Anaplan
By: Anaplan     Published Date: Apr 09, 2019
57% of supply chain professionals believe there is room for improvement in supply chain visibility. Today, organizations are under pressure to increase the agility of their supply chain to be able to plan, monitor, and respond to ever-changing market conditions. By connecting data, people, plans, and networks across the enterprise, your business’ supply chain can enable true visibility, improve margins, and drive down costs. The vision of a tightly integrated and truly connected supply chain can be achieved, but it doesn’t happen overnight. Download the white paper to learn the three steps companies can take to evolve their supply chain maturity.
Tags : 
     Anaplan
By: Anaplan     Published Date: Sep 07, 2018
57% of supply chain professionals believe there is room for improvement in supply chain visibility. Today, organizations are under pressure to increase the agility of their supply chain to be able to plan, monitor, and respond to ever-changing market conditions. By connecting data, people, plans, and networks across the enterprise, your business’ supply chain can enable true visibility, improve margins, and drive down costs. The vision of a tightly integrated and truly connected supply chain can be achieved, but it doesn’t happen overnight. Download the white paper to learn the three steps companies can take to evolve their supply chain maturity.
Tags : 
     Anaplan
By: Anaplan     Published Date: Mar 12, 2019
57% of supply chain professionals believe there is room for improvement in supply chain visibility. Today, organizations are under pressure to increase the agility of their supply chain to be able to plan, monitor, and respond to ever-changing market conditions. By connecting data, people, plans, and networks across the enterprise, your business’ supply chain can enable true visibility, improve margins, and drive down costs. The vision of a tightly integrated and truly connected supply chain can be achieved, but it doesn’t happen overnight. Download the white paper to learn the three steps companies can take to evolve their supply chain maturity.
Tags : 
     Anaplan
By: Anaplan     Published Date: Mar 12, 2019
57% of supply chain professionals believe there is room for improvement in supply chain visibility. Today, organizations are under pressure to increase the agility of their supply chain to be able to plan, monitor, and respond to ever-changing market conditions. By connecting data, people, plans, and networks across the enterprise, your business’ supply chain can enable true visibility, improve margins, and drive down costs. The vision of a tightly integrated and truly connected supply chain can be achieved, but it doesn’t happen overnight. Download the white paper to learn the three steps companies can take to evolve their supply chain maturity.
Tags : 
     Anaplan
By: Anaplan     Published Date: Mar 12, 2019
57% of supply chain professionals believe there is room for improvement in supply chain visibility. Today, organizations are under pressure to increase the agility of their supply chain to be able to plan, monitor, and respond to ever-changing market conditions. By connecting data, people, plans, and networks across the enterprise, your business’ supply chain can enable true visibility, improve margins, and drive down costs. The vision of a tightly integrated and truly connected supply chain can be achieved, but it doesn’t happen overnight. Download the white paper to learn the three steps companies can take to evolve their supply chain maturity.
Tags : 
     Anaplan
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