personal analytics

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By: 15five     Published Date: Jul 17, 2019
The best practices for managing employees evolves at a break-neck pace. In 2019, the key distinction for performance management strategies is to focus on the whole employee. This ranges from physical, emotional, and mental well-being to facilitating their personal and professional development. To help you gain a deeper understanding of new trends, we assembled this list of top trends to help you create or refine your employee performance management strategy this year, including: ē Developing trust with your employees ē The value of people analytics ē Individualized support ē Learning & development ē Diversity & inclusion
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     15five
By: XMPie, A Xerox Company     Published Date: Aug 03, 2011
The goal of this paper is to help the reader understand what 1:1 cross-media communications is all about, what are the benefits to be gained, and what kind of investments are needed in order to realize these benefits.
Tags : xmpie, xerox, vdp, cross-media, personalization, individualized, communications, marketing
     XMPie, A Xerox Company
By: ttec     Published Date: Oct 16, 2019
Omnichannel, in its most complete definition, means taking into account individual customer needs and perspectives to create seamless customer experience within and across multiple channels. The customer is in control, which creates amazing customer experiences and reduces friction for users and the business. With a true omnichannel experience, each conversation is a continuation from the last and customers donít have to reiterate their problems multiple times to multiple people. It provides better insights into a customerís next action, and it enables more personalized product recommendations and proactive outreach. Through technology and analytics, brands can improve their operational efficiency, optimize their channel mix, and take advantage of lower-cost channels, all while enabling a better experience for their customers.
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     ttec
By: IBM     Published Date: Aug 20, 2013
In many ways, todayís web marketers are like blindfolded shopkeepers. They might have a general understanding of their customersí needs, based on site analytics and other data sources, but they do not see what their actual customers are doing across channels. Hence, they miss numerous sales and marketing opportunitiesóonline and off. Whether your shop is real, virtual, or a combination of the two, the more complete your customer vision, the greater the value you can provide to them and the greater value they will deliver to your bottom line.
Tags : personalization, real time personalization, web personalization, marketing, web experience, data, analytics, site analytics
     IBM
By: IBM     Published Date: Aug 20, 2013
In many ways, todayís web marketers are like blindfolded shop-keepers. They might have a general understanding of their customersí needs, based on site analytics and other data sources, but they do not see what their actual customers are doing across channels. Hence, they miss numerous sales and marketing opportunitiesóonline and off. Whether your shop is real, virtual, or a combination of the two, the more complete your customer vision, the greater the value you can provide to them and the greater value they will deliver to your bottom line.
Tags : personalization, real time personalization, web personalization, marketing, web experience, data, analytics, site analytics
     IBM
By: Genesys     Published Date: Jun 11, 2018
When you can anticipate customer needs, you can provide a customer experience that reduces frustration, increases satisfaction and creates better business results. Genesys Altocloud uses live analytics, powered by machine learning, to give you real-time insight into the customer experience. You can anticipate customer behavior, personalize journeys and use feedback to continuously tune your analytics to achieve desired business outcomes. Download the white paper and learn how to make better use of your analytics: ē Automate responses that optimize the journey ē identify and engage with customers before they contact you ē Use predictive analytics and machine learning to drive outcomes
Tags : customer needs, customer experience, customer behavior, customer journey
     Genesys
By: SAS     Published Date: Mar 06, 2018
The Connected Customer is an individual who is intimately connected to the data, outcomes, decisions, and staff associated with any relationship to an organization. This intensely personal connection is not just a matter of the most recent transaction, but represents a combination of connected data, connected analytics, and collaborative decisions associated with improving the customerís relationship with the organization over time. In this report, Blue Hill explores the key traits associated with supporting the Connected Customer through the Internet of Things, and provides guidance on why the Internet of Things will be essential across the general business landscape
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     SAS
By: Adobe     Published Date: Sep 23, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when theyíre most likely to buy gas, and how long they stay online while in the stationís cafť. WHY SHOULD THE TARGET AUDIENCE CARE? Business struggle to gain a holistic customer view ó the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. SUPPORTING CONCEPTS If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person ó not the device. When you know a customerís interests, wants, and needs ó perhaps even before they do ó youíve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
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     Adobe
By: Adobe     Published Date: Jun 26, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when theyíre most likely to buy gas, and how long they stay online while in the stationís cafť. If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person ó not the device. When you know a customerís interests, wants, and needs ó perhaps even before they do ó youíve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also mean evolving corporate or office culture.
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     Adobe
By: Infor     Published Date: Jan 03, 2011
For CDS Global, Infor CRM Epiphany Interactive Advisor is being used to create real-time customer profiles based on historical, personal, and contextual data. Using a combination of real-time analytics and business rules, the data is analyzed to identify the highest-impact offers in real time so that the CSR can make an attractive offer during the call.
Tags : infor, cds global, interaction advisor, real-time customer profile, analytics and business rules, crm solution, customer relationship management
     Infor
By: Infor     Published Date: Jan 06, 2011
For CDS Global, Infor CRM Epiphany Interactive Advisor is being used to create real-time customer profiles based on historical, personal, and contextual data. Using a combination of real-time analytics and business rules, the data is analyzed to identify the highest-impact offers in real time so that the CSR can make an attractive offer during the call.
Tags : infor, cds global, interaction advisor, real-time customer profile, analytics and business rules, crm solution, customer relationship management
     Infor
By: Adobe     Published Date: Oct 24, 2018
Adobe automates the process of turning insights into action by connecting Adobe Analytics to other solutions in Adobe Experience Cloud, including Adobe Target and Adobe Audience Manager. Four features make this possible: ē Anomaly detection. The technology automatically analyzes trends and determines if they are statistically significant ó in milliseconds. ē Analyze play button. With analytics, you can take insights and connect them to your email, DMP, and personalization platform in seconds. ē Intelligent alert. A built-in alerting system sends an SMS text or email when it detects an anomaly. There are also predictive algorithms that help you forecast how often the alert is likely to trigger. You can set these to only notify you of the most important changes. ē Intelligent recommendations. Itís simply impossible to manually create every alert you might need, so Adobe is building machine learning directly into analytics to analyze usersí behaviors. Like a virtual data assistant, it co
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     Adobe
By: Cisco     Published Date: Apr 20, 2016
Note: Part two of Karen Walkerís blog series continues her insights about Digital Transformation and spotlights how Ciscoís Marketing and Communications team is using technology to transform their function. Excerpt: Todayís marketers are delivering more and more content digitally, but to be effective that digital content canít just be generic reference material. Rather, effective content must be relevant, timely, and personalized. And its goal should be to create a dialogue with the customer. This is no easy task. It requires investing in marketing technologies that help deliver personalized content with speed and agility. For modern marketers, technology opens the door to new revenue pipelines. Digital platforms and applications combined with data and analytics augment our go-to-market model.
Tags : cisco, digital, marketing, technology, mobile, marketing strategy
     Cisco
By: SRC,LLC     Published Date: Jun 01, 2009
To mine raw data and extract crucial insights, business decision‚Äźmakers need fast and comprehensive access to all the information stored across their enterprise, regardless of its format or location. Furthermore, that data must be organized, analyzed and visualized in ways that permit easy interpretation of market opportunities growth, shifts and trends and the business‚Äźprocess changes required to address them. Gaining a true perspective on an organization’s customer base, market area or potential expansion can be a challenging task, because companies use so many relational databases, data warehouse technologies, mapping systems and ad hoc data repositories to gather and house information for a wide variety of specialized purposes.
Tags : src, enterprise, enterprise applications, convergence, compared, counted, combined, reorganized
     SRC,LLC
By: QuickPivot     Published Date: Aug 02, 2016
How to evaluate vendor technology and services to make your organization stronger
Tags : quickpivot, marketing, social media, campaigns, partner strategy, vendors, business objectives, marketing strategy
     QuickPivot
By: Unica     Published Date: Nov 06, 2009
This white paper helps marketers improve returns by identifying the specific pieces of data to mine for, and apply them to increase marketing returns at every stage of the customer life cycle, both online and offline.
Tags : unica, customer analytics, data personal, lifecycle, customer analytics, web behavior, marketing, online marketing
     Unica
By: CrowdTwist     Published Date: Apr 16, 2018
In order for brands to compete and provide the level of personalization consumers have already come to expect, marketers need to work quickly to develop competencies around their abilities to collect contextual and anticipatory insight and meet customers in the moments that matter most to them. Now is the time for marketers to invest in technology that supports data capture, segmentation, predictive analytics, and machine learning. With these capabilities in place, brands should be on track to build rich first party profiles of customers across all channels and maximize customer lifetime value by creating relevant experiences at all stages of the customer lifecycle.
Tags : customers, predictive, branding, consumers, competition, lifecycle
     CrowdTwist
By: IBM     Published Date: Jan 02, 2014
Business users need a simple but powerful way to navigate through data and find the insights to make timely, critical business decisions. Unfortunately, many users have become frustrated at their inability to quickly access and analyze the information they require. This data typically includes a combination of personal and corporate data locked in various enterprise systems. It exists in different formats and can be hard to analyze, change or share ó making it difficult for people to get fast answers to business questions.
Tags : ibm, cognos insight guide, navigating data, interactivity, analytic functionality, enterprise analytics, personal analytics, customer service
     IBM
By: SAS     Published Date: Jun 06, 2018
Todayís consumers expect immediate, personalized interactions. To meet these expectations, companies must differentiate their brands through timely, targeted and tailored customer experiences based on real-time data analytics. This report, sponsored by SAS, Intel and Accenture and conducted by Harvard Business Review Analytic Services, looks at how businesses are using advanced customer data analytics, along with real-time analytics and real-time marketing, to enhance their customersí experiences. Learn why organizations that place a high value on real-time capabilities still struggle to achieve them, what companies can do to ensure success as they adopt and implement real-time analytics solutions, and what benefits successful companies are already seeing.
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     SAS
By: TIBCO Software     Published Date: Feb 14, 2019
With the new TIBCO Spotfireģ A(X) Experience, we are revolutionizing analytics and business intelligence. This new platform accelerates the personal and enterprise analytics experience so you can get from data to insights in the fastest possible way. With the fusion of technology enablers like machine learning, artificial intelligence, and natural language search, the Spotfireģ X platform redefines whatís possible for analytics and business intelligence, simplifying for everyone how data and insights are generated, consumed, and acted on. Download this whitepaper to learn more, then check out the new Spotfire analytics. Itís unlike anything you have ever seen. Simple, yet powerful, it changes everything.
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     TIBCO Software
By: Tippit, CRM     Published Date: May 15, 2009
Today's Customer Relationship Management (CRM) solutions aim to recapture the personalized customer service provided by local mom-and-pop shops of yore – except with high-tech-analytics capabilities, collaborative platforms and automated processes. By gathering information from multiple data sources and storing it in a centralized location, a hosted CRM solution provides a holistic view of a customer in real time. Armed with this insight, a company’s management, sales and service people can better generate leads, target top customers, manage marketing campaigns, drive sales and boost customer satisfaction.
Tags : tippit, marketing, analytics, sales force automation, crm, onyx software, rightnow technologies, enterprise applications
     Tippit, CRM
By: LiveHive     Published Date: Feb 16, 2016
Recent studies have shown that the lack of integration between sales and marketing systems can cause the biggest gap between top sales performers and under-achievers. Yet less than 1 out of 10 B2B companies report good alignment between sales and marketing organizations, according to Sirius Decisions. Download the white paper ďHow Top Performing Companies Drive Sales and Marketing AlignmentĒ to learn more about how content personalization, analytics, and process automation can help you build a stronger relationship between sales and marketing.
Tags : livehive, sales productivity, integration, marketing, b2b, sales process
     LiveHive
By: Group M_IBM Q418     Published Date: Sep 10, 2018
There are three things that senior executives in the financial services industry want from their investments in computing systems. They are the same three things these institutions require for their very survival. First is unwavering security. The integrity of customer accounts and records is paramount to maintain trust across the financial ecosystem. Cybercrime is anathema to the core function of banking and cannot be tolerated. Next is captivating, personalized experiences based on real-time data analytics leading to instantaneous customer fulfillment. And finally, there is the essential delivery of these secure experiences while providing a cost and efficiency advantage over competing solutions
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     Group M_IBM Q418
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