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By: CrowdTwist     Published Date: Jan 09, 2018
Loyalty programs are evolving. Brands and retailers are layering in many different options for earning points through brand engagement and spend-based activities. The easier it is for the customer to spend money and be appropriately rewarded for their loyalty, the more effective the program will be at driving sales and increasing revenue. There are a number of ways to engage customers and incentivize them for their purchase. Learn: - The benefits of adopting a strategic approach to rewarding for spend - Effective spend activities ideas to reward for purchases - Effective reward ideas to incentivize purchases
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     CrowdTwist
By: CrowdTwist     Published Date: Jan 19, 2016
Three out of four consumers belong to up to 10 loyalty programs, so it’s more important than ever to stand out. To capture interest and drive repeat purchases, brands must interact with consumers beyond transactions and reward them for their behaviors across channels.
Tags : crowdtwist, marketing loyalty programs, acquisition rates, consumer interactions, content marketing, consumer data
     CrowdTwist
By: Vindicia     Published Date: Oct 04, 2017
The number of services available via online subscription is exploding—and the big bang of subscription is only gaining momentum. Companies want to turn one-time purchases into regularly recurring subscriptions or memberships. The siren song of subscription success is calling to executives in virtually every industry. Business leaders want ongoing revenue streams from an army of subscribers. But, as companies that plunged into recurring business models are realizing, subscriptions are more than just transactions that recur. Subscription success can be illusive. Too often, subscription models don’t generate the expected high, ongoing revenue streams.
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     Vindicia
By: Bazaarvoice     Published Date: Apr 30, 2014
It’s no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. Download the new research “7 Ways the Mobile Consumer Changes Everything” now.
Tags : bazaarvoice, mobile consumer, mobile purchases, digital sales, mobile shppers, online reviews, retailers
     Bazaarvoice
By: Cisco     Published Date: Jan 20, 2014
Midsize organizations strive for success, and being successful means consistently making smart decisions—including smart technology purchases. Technology should enable a midsize organization to meet the needs of its employees and customers today and also allow it to make simple but value-rich changes in the future. Technology must support changes that occur in a business without increasing the risks associated with providing excellent customer service, engaging with suppliers, and conducting many common business processes.
Tags : cisco, unified communications, collaboration, unified communications, it management
     Cisco
By: Cisco     Published Date: May 15, 2015
Midsize organizations strive for success. Being successful means consistently making smart decisions— including smart technology purchases. Technology should enable a midsize organization to meet the needs of its employees and customers today and also allow the organization to make simple but rewarding changes in the future. Technology must support changes that occur in a business without increasing the risks associated with providing excellent customer service, engaging with suppliers, and conducting many common business processes.
Tags : communications, collaborations, cost of ownership, videoconference, cisco
     Cisco
By: Cisco     Published Date: Jan 05, 2015
Midsize organizations strive for success. Being successful means consistently making smart decisions— including smart technology purchases. Technology should enable a midsize organization to meet the needs of its employees and customers today and also allow the organization to make simple but rewarding changes in the future. Technology must support changes that occur in a business without increasing the risks associated with providing excellent customer service, engaging with suppliers, and conducting many common business processes.
Tags : cloud-based, collaboration, hosted, flexibility, productivity, deployment, public, private
     Cisco
By: Cisco     Published Date: Jul 09, 2015
Midsize organizations strive for success. Being successful means consistently making smart decisions— including smart technology purchases.
Tags : roi, purchasing, technology, midsize, procurement
     Cisco
By: Aprimo, Inc.     Published Date: Dec 23, 2008
Evaluating and managing the media buying processes for advertisements Warner Bros. purchases from its six sister companies can be time consuming and complicated. Generating reports for media purchased by each of Time Warner’s 2,500 media suppliers and comparing Warner Bros.’ spend decisions with competitors creates the need for internal resources dedicated specifically to focus on it – taking time away from other activities.
Tags : aprimo, financial system, auditing process, prioritize marketing programs, it management
     Aprimo, Inc.
By: Bronto     Published Date: Jan 03, 2013
Shar Music targeted personalized offers based on past order history, preferred product category and towards top customers. Using this targeted communication, response and conversion rates increased.
Tags : esp, email marketing, retail, automation, automated, marketing, digital marketing, software
     Bronto
By: Tapinfluence     Published Date: Jun 07, 2016
This study looks at the effects of influencer marketing on in store sales. The study uses point of sale data to compare purchases from consumers exposed to influencer content to a matched control group of consumers who did not see influencer content.
Tags : marketing, content marketing, best practices, business optimization, business practices
     Tapinfluence
By: Salesforce.com     Published Date: Feb 12, 2014
According to Gartner, 50 percent of all new IT service desk tool purchases will utilize the cloud model by 2015. Yet service delivery via the cloud can adversely affect IT’s ability to meet an organization’s requirements. The adoption of cloud-based solutions demands that the business take a look at the skills needed for success, the delivery channels that must be realigned, and the potential effects on the business. With these issues in mind, is it worth venturing into the cloud? The market has been and will continue to be inundated with a plethora of IT service management (ITSM) vendors creating solutions dedicated to supporting cloud-based service management. In this article, we discuss why this is the case, as well as the benefits an organization can achieve by moving to a cloud-based environment.
Tags : it service management, cloud platform, collaboration, it service management, saas, it help desk, productivity, it assistance
     Salesforce.com
By: Sitecore EMEA     Published Date: Jan 23, 2018
It’s no longer enough just to convert—to stay competitive, you need to turn prospects into lifelong fans of your brand. But with commerce channels and buying behavior changing so fast, we all know that’s easier said than done. What were once communications channels are now becoming commerce channels, with consumers making purchases on their TVs, on Twitter, and by text message. In the past, commerce and content data and experiences sat in their own silos. Those days are gone.
Tags : commerce, channels, content, customer, optimization, sitecore
     Sitecore EMEA
By: UK Export Finance     Published Date: Feb 26, 2018
This guide explains how UK Export Finance can help you make sure your purchases of goods or services from the UK come with attractive terms of finance. The UK has a long tradition of innovation and excellence, and is the world’s sixth-largest exporter. With an open and friendly business environment, and expertise in sectors ranging from manufacturing and construction to services and technology, the UK is a trusted business partner to buyers around the world. Thanks to our flexible and competitive financing solutions, buying from the UK is more attractive than ever.
Tags : finance, government, international, trade, technology, services
     UK Export Finance
By: Bronto     Published Date: Dec 03, 2015
This report looks at how frequently online shoppers are making purchases.
Tags : bronto, mobile device, consumer demand, research
     Bronto
By: PEX Card     Published Date: Nov 02, 2010
Get Funds To Employees For Purchases Instantly -Anytime, Anywhere
Tags : pex, small business, finance, pre-paid cards, contractors
     PEX Card
By: VeriSign     Published Date: May 06, 2010
Online retailers must make consumers feel more comfortable on their web sites, instilling confidence in order to support sharing personal and financial information and ultimately completing purchases. Using proven ingredients outlined in this whitepaper can increase customer confidence and enable you to generate more sales.
Tags : verisign, online retail, customer confidence, security, ecommerce, shoppers, online purchasing
     VeriSign
By: CFO.com     Published Date: Sep 21, 2011
CFO magazine explored trends in the procurement of technology, financial services and other services by U.S. corporations. The study, "The Senior Finance Team and Corporate Purchasing Decisions: Product and Service Investment Plans, Vendor Selection Process, and the Impact of Media on the Decision Making Process" identifies the extent and types of purchases that companies will make, the role of the finance team in corporate purchasing decisions, the criteria used for vendor selection, and the trends and influence of various types of media on vendor choices.
Tags : cfo.com, technology, financial services, company purchases, vendor selection, media
     CFO.com
By: CyberSource EMEA     Published Date: May 04, 2018
The digital economy is dramatically changing how your customers buy products and services, and how they interact with your business. As customers increasingly use multiple devices (including Smartphones) to make their purchases, they expect fast, consistent and highly secure experiences – and you need to deliver. At the same time, you should remain vigilant about fraud. Effective fraud management is critical, not only for reducing risk, but also for accepting more good customer orders, improving customer engagement, controlling costs and achieving competitive advantage.
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     CyberSource EMEA
By: Zoovu Limited     Published Date: Mar 20, 2019
Health and beauty products have always been personal and emotional purchases. More than in any other sector, consumers want products to reflect their individuality and expect them to be tailored to their ever-changing preferences, as well as their appearance and personal goals.
Tags : customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion
     Zoovu Limited
By: BrickWork Software     Published Date: Oct 24, 2017
Learn how Brickwork helped a leading retail brand implement a seamless shopping experience to drive online customers to brick-and-mortar stores. When a cutting-edge retailer discovered a need for a robust digital-to-store solution, they turned to Brickwork. Read this case study to learn how Brickwork’s integrated SaaS platform delivered: ? Increased digital-to-store conversions ? Higher average order value of in-store purchases ? Insight into the retailer’s highest-value customers
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     BrickWork Software
By: Riskified     Published Date: Aug 06, 2019
The outlook for online electronics sales is bright, with global sales set to surpass $300 billion in 2018, a 10.7% increase over 2017. The US and Europe are anticipating healthy growth as customers (particularly millennials) become more comfortable making larger purchases online: Best Buy’s 2017 Q4 revenue from online sales in the US was up 17.9% over the previous year. But the largest contributor to this surge will be China, where the enormous population is rapidly adapting to shopping online.
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     Riskified
By: SAS     Published Date: Nov 04, 2015
How does marketing compare to a game of pool? Sometimes you hit a good shot – 9 ball corner pocket – like when you’ve marketed a product and your customer purchases it. But sometimes your shot misses, and you knock in your opponent’s ball. You could even knock your ball into the pocket, but mistakenly knock your opponent’s ball into a different pocket at the same time. Of course, you can’t predict everything in a game of pool – or in marketing. A campaign may reveal a weakness that sends customers scuttling to a competitor. A new product can cannibalize an existing product line. Customers could leave one of your legacy product lines to consume one of your newly launched products – perhaps causing you to lose some revenue. But unlike pool, it’s hard to observe and measure with the naked eye what’s happening in marketing. The way to improve your chances of success is to build a solid measurement plan that lets you define and measure diagnostic metrics.
Tags : sas, marketing analytics, data driven decision making, consumer behavior, marketing mix, networking, data management, data center
     SAS
By: Intel     Published Date: Apr 16, 2012
Get help evaluating your next purchases and accelerate the business value of IT as your datacenter continues to evolve. Download this Technical Adoption Profile on How Blade Servers Impact Datacenter Management and Agility from Forrester Research.
Tags : cloud, cloud computing, myths, infrastructure, services, it executives, data, intel
     Intel
By: Wyng     Published Date: Apr 06, 2015
With today’s empowered consumers, brands must engage their audiences in conversation across digital platforms. Fortunately, this social engagement produces a treasure trove of audience data - even before fans have made their first purchases. Learn to unlock this valuable data in our free white paper.
Tags : digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience
     Wyng
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