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By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Both are fueled by a drive for progress, for pushing boundaries and advancing the status quo. In these fields, new trends are like a currency. Keeping ahead of the next big trend means being aware of the next big seller and allocating all the right resources – fashion design, manufacturing, and marketing – for maximum impact. Miss the hype and the next fashion season is bound to hurt the bottom line. New trends are also important to marketers because owning a new trend is a way to differentiate in today’s fast-moving digital landscape. It’s a way to stand out from the pack by investing strategically in the right approaches and technologies at the right time, then reaping the benefits organically by leading where others follow. Naturally, making these decisions requires a bit of trial and error. Nobody has a magic crystal ball that guarantees success. But as a rule of thumb, the companies winning in digital marketing are the ones willing to adopt new technologies while keeping an sharp.
Tags : 2018, marketing trends, omnichannel, multichannel, automation, loyalty, crm, marketing
     Selligent Marketing Cloud
By: TrendKite     Published Date: Apr 25, 2018
Sometimes a perfect storm comes together to signal a radical shift or rebirth of an industry. But it’s not enough to say public relations is in flux or rapidly changing. It’s more impactful to discuss the evolution of the change, understand the potential gaps, and be early to capitalize on opportunities created by these gaps. The path for change in the PR industry has been tumultuous. And understandably so. The irrationality of basing performance on vanity metrics is so ingrained in the profession that the left-brain, rational piece has been pushed aside. This has created a culture of estimating based on vanity metrics like AVE (ad value equivalency), leading to a dynamic where the C-suite craves that WSJ or TechCrunch story, yet doesn’t believe PR’s reporting on the value of that coverage. When everyone in the marketing stack is crunching numbers and showing real, tangible value, PR is holding onto air. Why keep setting the profession up for failure by perpetuating the cycle of abstr
Tags : ave, trendkite, marketing
     TrendKite
By: Workday     Published Date: Aug 07, 2018
This e-book features 10 must-read articles on the rapidly evolving world of supply chain published by Becker’s Hospital Review. Articles cover a range of topics, from new entrants pushing into healthcare to how new business collaboratives are shaking up conventional distribution models.
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     Workday
By: Workday     Published Date: Sep 14, 2018
This e-book features 10 must-read articles on the rapidly evolving world of supply chain published by Becker’s Hospital Review. Articles cover a range of topics, from new entrants pushing into healthcare to how new business collaboratives are shaking up conventional distribution models.
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     Workday
By: Workday APAC     Published Date: Jul 30, 2019
This e-book features 10 must-read articles on the rapidly evolving world of supply chain published by Becker’s Hospital Review. Articles cover a range of topics, from new entrants pushing into healthcare to how new business collaboratives are shaking up conventional distribution models.
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     Workday APAC
By: Urban Airship     Published Date: Oct 18, 2017
Push notifications for mobile and web that boost customer engagement & retention. Our data study of 63 million new app users shows that when brands send high value push notifications more frequently (sometimes more than one a day!) users are more likely to engage and keep their app. So what kinds of push notifications should you be sending? Download this eBook for 50+ examples you can use to increase the frequency of your notifications (web or app) — and reap the bottom line benefits.
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     Urban Airship
By: Salesforce     Published Date: Nov 19, 2015
Based on responses from more than 1,100 adults who currently have investments, the research found the wave of millennials (ages 18-34) entering the market is not only putting pressure on financial advisors to use newer technologies in managing their money, but also pushing even Gen Xers (ages 35-54) and baby boomers (ages 55+) toward more modern financial tools, such as modeling on mobile devices or online portfolio rebalancing.
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     Salesforce
By: Group M_IBM Q119     Published Date: Feb 21, 2019
At IBM Watson Marketing, we believe deeply in this practice and have dedicated a large effort to provide some of this critical data to marketers. The newest IBM Watson Marketing annual report of marketing benchmarks is bigger and better than ever with mobile marketing metrics data in addition to email marketing metrics. This year’s report includes traditional benchmark metrics such as email marketing open, click-through and unsubscribe rates, as well as email client and device data and engagement/read rates. New this year to the report are delivery and message frequency metrics for SMS and open and clickthrough rates for mobile push messages.
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     Group M_IBM Q119
By: NetApp     Published Date: Mar 06, 2018
The company’s recently unveiled HCI platform leverages SolidFire’s all-flash scale-out architecture and performance management capabilities to support enterprise environments. Will it help NetApp make up ground against its fast-growing rivals?
Tags : netapp, database performance, flash storage, data management, cost challenges
     NetApp
By: CA Technologies     Published Date: Aug 21, 2017
If you’ve seen recent car ads, you know they’re as likely to promote applications and connections as they are styling and horsepower. But manufacturers aren’t the only ones pushing apps these days. Banks, airlines, restaurants—you name it—all are using them to attract and engage customers. This is the application economy; where every company is in the software business and user experience is the new survival of the fittest.
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     CA Technologies
By: Pardot     Published Date: Apr 29, 2009
Learn how to use marketing automation tools to streamline your process and push leads quickly through the pipeline without increasing your spend. Marketing automation suites offer an integrated option for generating and managing leads with landing page and email marketing tools, automated scoring and grading, drip nurturing emails, micro-level analytics and anonymous visitor identification.
Tags : pardot, web marketing value, leads, streamline, pipeline, marketing automation, lead management, lead generation
     Pardot
By: Pega     Published Date: Apr 04, 2016
Customer service professionals know better than anyone how fast the world is changing. New channels, new technologies and sky-high customer expectations are pushing your organization to be more agile, flexible and scalable than ever. There are critical things that your customer service apps need to be able to do in order to create a 360-degree professional service organization. Download this E-book and discover the 5 key actions organizations need to take to help businesses meet and surpass customer expectations.
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     Pega
By: Pega     Published Date: May 24, 2016
Customer service professionals know better than anyone how fast the world is changing. New channels, new technologies and sky-high customer expectations are pushing your organization to be more agile, flexible and scalable than ever. There are critical things that your customer service apps need to be able to do in order to create a 360-degree professional service organization. Download this E-book and discover the 5 key actions organizations need to take to help businesses meet and surpass customer expectations.
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     Pega
By: Applause Israel     Published Date: Sep 25, 2018
In the midst of an overwhelming amount of disruption taking place in the retail banking industry, a clear path to success has emerged. Banks that want to continue to gain and retain loyal customers must make it easier to bank with them. According to a survey that included 760 different banks and credit unions, the most important priority for 2017 and beyond is the removal of friction from the customer journey.1 To clarify, today’s customer journey includes both the customer experience at local branch locations as well as their experience while interacting with websites, mobile apps, smart watches, and anything else that is connected to the Internet. The battleground for customers has shifted to the digital world, and retail banks must adapt quickly as crafty Fintech startups and tech giants like Amazon, Apple, and Google continue to push the limits of what is possible with technology. If digital channels aren’t approached correctly, they can add complexity to the customer experience in
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     Applause Israel
By: Urban Airship     Published Date: Jul 15, 2012
We believe Good Push is so important that-drawing from our extensive interactions with push-enabled publishers and push consumers-we've created a set of best practices that we call our 7 Tenants of Good Push.
Tags : marketing, push marketing, publishers, consumers, marketing campaigns
     Urban Airship
By: Urban Airship     Published Date: Mar 15, 2013
At Urban Airship we believe Good Push is so important that—drawing from our extensive interactions with push-enabled publishers and push consumers—we’ve created a set of best practices that we call our 7 Tenants of Good Push.
Tags : smartphones, push messaging, mobile, rich applications, mobile applications
     Urban Airship
By: Blackboard     Published Date: Jan 24, 2017
This video reveals the 7 great ways universities are using learning technology and pushing themselves up the rankings.
Tags : learning technology, tech for education, education, mobile apps, analytics tools, digital learning
     Blackboard
By: Polycom     Published Date: Feb 25, 2015
The Fortune 100 and 400,000+ customers rely on Polycom to push the greatness of human collaboration forward everyday. For video collaboration to become ubiquitous, systems need to be easy to use and manage. And they need to deliver great experiences across every work environment, from immersive theater to conference room to work and home office to mobile video on a tablet or smartphone.
Tags : polycom, video conferencing, communication, collaboration, solutions, technology
     Polycom
By: Oracle Primavera     Published Date: Oct 09, 2015
Global competition and volatile markets are creating a challenging business climate for project based firms which leave them with little room for error when managing projects. Oil & Gas companies have their own individual challenges when it comes to managing their asset's lifecycles, but one area that is often overlooked or pushed off until the last minute is the decommissioning phase of their assets. The key to decommissioning is delivering projects and milestones on time and within budget. Those companies looking to improve the retirement phase of their asset’s lifecycle should follow this checklist.
Tags : oracle, oil and gas, decommissioning, decommissioning of assets, asset lifecycle, oil and gas industry, project management, portfolio management
     Oracle Primavera
By: XpertHR     Published Date: Jun 13, 2018
A renewed focus on pay equity at the state and federal levels, coupled with the power of movements like #MeToo and #TimesUp, have companies and their HR/compliance representatives dusting taking a deep dive into pay practices to ensure equity for all. Recent lawsuits settled in favor of plaintiffs, and activist call-outs for companies to be more equitable and transparent about pay practices, add fuel to the fire: ? Seven female law professors at the University of Denver won a $2.6 million settlement in May ? Activist investor Arjuna Capital is pushing major tech firms to publish data to support equitable pay practices ? Google is facing a class action battle over equitable pay practices That’s just the tip of the iceberg. If you’re not on top of this critical issue, you could be next on the list of companies facing legal and public scrutiny. XpertHR can help you wade through the regulatory requirements and practical considerations to audit and revise, as necessary, your pay practices.
Tags : pay equity, equal pay, gender equality, #metoo, #timesup, pay practices, compliance, fair pay
     XpertHR
By: Localytics     Published Date: Jul 18, 2014
In this 29-page eBook, written for people new to app marketing, you'll learn how to run app marketing campaigns that increase engagement, ROI and lifetime value.
Tags : app marketing, mobile marketing, app marketing guide, mobile marketing guide, market an app, push messaging, push marketing, in-app messaging
     Localytics
By: Oracle     Published Date: Feb 21, 2018
Over the last decade we have seen the dramatic increase in adoption of Mobile as an engagement channel for consumers and employees within the enterprise. What we are seeing now is the emergence of messaging through channels like FB Messenger, WhatsApp, WeChat, Slack, SMS, as a dominant engagement channel. Over 4.1 Billion users around the world are on instant messaging apps, adopted a rate that was much faster than on social networks. What makes these channels the default choice is the expected instant response if the other person is on or the push notification that triggers the person on the other side to respond immediately. These users that use instant messaging channels to converse with their friends and family want to use the same familiar user experience and channel to instantly communicate with the enterprise. These channels are doing to apps what browsers did to client server apps i.e. these channels are rapidly becoming the next browser. This is leading to the innovations in c
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     Oracle
By: TIBCO Software     Published Date: Jul 22, 2019
AA Ireland specializes in home, motor, and travel insurance and provides emergency rescue for people in their homes and on the road, attending to over 140,000 car break downs every year, 80% of which are fixed on-the-spot. “In each of the last five years, the industry lost a quarter billion in motor insurance," says Colm Carey, chief analytics officer. "So, there's a huge push for new data, models, ways to segment and pick profitable customer types—and get a lot more sophisticated. Our goal is to optimize pricing, understand the types of customers we're bringing, and the types we're trying to attract. We would like to tie that across the business. Marketing will run a campaign, trying to attract a lot of customers, but maybe they're not the right type. "We wanted to step away from industry standard software and go with something that was powerful and future-proof. In 2016, we had an opportunity to analyze all software. We chose the TIBCO® System of Insight with TIBCO BusinessWorks™ i
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     TIBCO Software
By: Okta     Published Date: Mar 01, 2017
Microsoft made a massive push to the cloud in 2014, and as a result Office 365 is taking off. We’re seeing it in how Okta customers are using Okta to connect to Office 365 in increasing numbers.
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     Okta
By: Adobe     Published Date: Oct 29, 2015
This white paper explains how training apps are emerging as an important component of any organisation’s ongoing digital transformation.
Tags : corporate training apps, mobility, mobile, mobile learning, training, digital training, e-learning
     Adobe
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