tactics

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By: Silverpop     Published Date: Sep 19, 2011
The most successful marketers will be those who stand out by infusing their content with a more human feel. Here are five tips and tactics guaranteed to strengthen your messages and delight your subscribers.
Tags : silverpop, humanizing content, personal attention, social media
     Silverpop
By: IBM     Published Date: May 23, 2018
IBM Planning Analytics is the fast, flexible, planning solution that helps you align financial plans with corporate objectives linked to operational tactics and market events. In this quick, 10- minute guided demo, you’ll get hands-on experience with IBM Planning Analytics by building a book for revenue planning. You’ll play the role of a financial planner and learn how to: • Create a book for revenue planning in Planning Analytics Workspace • Adjust the plan by increasing sales through an online channel by 20% • Review the impact of your changes on net profit
Tags : ibm planning analytics, revenue planning, income statement
     IBM
By: eMC     Published Date: Oct 11, 2010
Learn 10 practical tips on how to make your email messages stand out among the clutter and maximize your results with this FREE white paper!
Tags : napco, emc, email marketing, emarketing, roi, list management, newsletter design
     eMC
By: Sitecore EMEA     Published Date: Jan 23, 2018
Anything you do is an opportunity to learn and get better in creating the right experiences for your visitors, which is why you should always be testing. Testing is well proven and will help you increase revenues. There are many elements you should be testing, and as you get more confident with testing, there are different levels of how you should be testing—from simple A/B to multivariant testing.
Tags : tactics, optimizing, commerce, sitecore
     Sitecore EMEA
By: Sitecore     Published Date: Mar 24, 2017
Getting started with personalization can seem overwhelming. We show you how with 10 easy tactics, from distinguishing between first-time web visitors and existing customers, to using real-time data to understand which calls to action will lead to conversions.
Tags : personalization, context marketing, digital experience, customer experience
     Sitecore
By: Cisco     Published Date: Nov 30, 2016
Nearly two-thirds of B2B marketers say online events are by far one of the most effective content marketing tactics.1 But carrying out a successful event requires some simple, yet important steps to ensure both marketers and attendees gain all of the benefits of online events, including real-time experience, engagement, and convenience. If you’re ready to produce your first online event, this 12-step checklist takes you through the entire process — from planning to post-event follow-up — to provide you with the information you need to get started. 1
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     Cisco
By: PulseConnect     Published Date: Sep 04, 2012
It's easy to assume that automated emails don't require a lot of work on your part because, well, they're automated. In reality, automated emails require some careful thought and planning to successfully trigger messages that best connect with your recipients...and don't end up in their spam folder.
Tags : email marketing, email automation, conversion rates, email targeting
     PulseConnect
By: Arthur J. Gallagher & Co.     Published Date: Oct 26, 2015
Employers of choice are committed to providing their employees with a rich benefits and compensation program while trying to decrease or maintain operating costs. Our 2015 survey - with over 3,000 participating organizations - covers everything from high-level questions about organizational priorities and benefit strategies, to current and future tactics related to medical and pharmacy benefits, wellness, work-life balance, retirement and employee communications. Download Gallagher's Benefits Strategy & Benchmarking Survey Executive Summary for a glimpse of what organizations are doing nationwide as they pursue their goals to compete, succeed and prosper in a competitive and constantly evolving market.
Tags : arthur j. gallagher, benefits survey, organizational priorities, medical benefits, pharmacy benefits, wellness, work-life balance, retirement, employee communications
     Arthur J. Gallagher & Co.
By: Cisco     Published Date: Jun 21, 2016
Adversaries and defenders are both developing technologies and tactics that are growing in sophistication. For their part, bad actors are building strong back-end infrastructures with which to launch and support their campaigns. Online criminals are refining their techniques for extracting money from victims and for evading detection even as they continue to steal data and intellectual property.
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     Cisco
By: CrowdStrike     Published Date: Feb 01, 2017
This year’s Cyber Intrusion Services Casebook focuses on in-depth digital forensics, incident response (IR) and remediation services performed on behalf of actual CrowdStrike clients. Real-life examples drawn from notable CrowdStrike Services IR engagements in 2016 — including the now-infamous hack of the Democratic National Committee (DNC) —are covered with an emphasis on best practices organizations can follow to identify and eject attackers before a devastating breach occurs. Download this report to learn: • How CrowdStrike’s Falcon OverWatch and professional services teams discovered and attributed the DNC intrusion to nation-state threat actors FANCY BEAR and COZY BEAR • The gaps in security processes and planning that your organization can address now to stop the next breach • The specific tactics, techniques and procedures (TTPs) a range of nation-state and eCrime adversaries used to penetrate their victims’ defenses, and how they attempted to cover their tracks
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     CrowdStrike
By: IBM APAC     Published Date: Mar 06, 2019
The 2019 IBM X-Force Threat Intelligence Index looks back at the threats, tactics, and trends that emerged in 2018 based on insights from IBM X-Force Security Research Team. Deriving data and insights from security clients, incident response services and penetration testing engagements, the IBM X-Force Threat Intelligence Index 2019 report outlines the most prominent threats and provides key insights into various industries, attack tactics, and major vulnerabilities that emerged during the year.
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     IBM APAC
By: InReality     Published Date: Aug 10, 2015
Consumers are No Longer Predictable, and their Path to Purchase is No Longer Linear… A decade ago, you had a fairly straightforward understanding of how your customers moved through their path to purchase. It was linear. Predictable. And consistent. But, the rapid increase of mobile and ecommerce channels has diffused the consumer’s journey into a labyrinth of shopping options. And, these consumers are now learning more, engaging faster and expecting greater value, convenience, and hyper-relevant offers catered specifically to their needs. How you respond to this change will either accelerate or isolate your brand from the market.
Tags : inreality, consumer insight, mobile channels, ecommerce channels, retail solutions, retail marketing
     InReality
By: Centrify Corporation     Published Date: Jun 07, 2018
Centrify is pleased to be recognized by 451 Research as one of the early vendors to embrace the ‘zero trust’ concept, a new conceptual framework on the rise as traditional security tactics that follow a hardened perimeter approach have failed. This report examines Centrify’s Zero Trust Security approach, as well as explores its Next-Gen Access platform, which “provides a solid foundation for enterprises setting out on their zero-trust journey”.
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     Centrify Corporation
By: Dotmailer     Published Date: Nov 06, 2018
This year’s Hitting the Mark showcased the email and customer experience tactics of 100 global brands. The report revealed both the triumphs and pitfalls of marketers as they bid to foster everlasting relationships from the inbox to the counter. This guide draws inspiration from the winning tactics adopted by brands big and small. Implement these now and you could come up top in next year’s Hitting the Mark.
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     Dotmailer
By: SAS     Published Date: Mar 14, 2014
Executives need to adapt the resulting tactics to their companies’ own readiness.
Tags : sas, data stewardship, information management, data skills, adapt, resulting tactics, data management, data center
     SAS
By: Intellitactics     Published Date: Feb 28, 2008
Learn how best-in-class organizations are using controls to lower operating costs, support higher scale, reduce security risks, and maintain consistent policies for security and compliance.
Tags : siem, intellitactics
     Intellitactics
By: Monetate     Published Date: Sep 30, 2014
One company dominates all the rest in the quest for consumer budgets—Amazon. The secret to this success is laser-focused on one objective: delivering a customer experience that converts. But how do they do it? This white paper examines five features and sales tactics that Amazon uses to convert shoppers (and five tactics it doesn’t use) to show you how you can achieve equal?or even higher?growth rates than Amazon.
Tags : online retail, amazon, customer experience, sales tactics
     Monetate
By: Campaigner     Published Date: Jun 05, 2007
Targeted and personal, no medium today is as effective at empowering marketers with the ability to reach out and connect with their customers on a real 1-to-1 level more than Email Marketing. This insightful White Paper provides 5 simple but powerful email tactics that will keep your customers coming back for more.
Tags : email marketing, crm, customer relationship management, customer experience management, customer satisfaction, email, got, got corp, gotcorp, got corporation
     Campaigner
By: Campaigner     Published Date: Jun 05, 2007
Targeted and personal, no medium today is as effective at empowering marketers with the ability to reach out and connect with their customers on a real 1-to-1 level more than Email Marketing. This insightful White Paper provides 5 simple but powerful email tactics that will keep your customers coming back for more. 
Tags : email marketing, crm, customer relationship management, customer experience management, customer satisfaction, email, got, got corp, gotcorp, got corporation
     Campaigner
By: Success Factors     Published Date: Aug 22, 2012
Compensation managers know that, although budgets are tight, top performers insist on being rewarded. Like never before, the pressure is on to structure incentive plans that ensure that rainmakers stay with an organization. This complimentary SuccessFactors white paper shows how to create a strong compensation program. Download it today.
Tags : successfactors, sap, best practices, compensation managers, top performers, talent management strategy, reward management program, rewards program, incentive plan, effective rewards, compensation processes, compensation program, compensation plan, compensation practices
     Success Factors
By: Vocus     Published Date: Jun 10, 2014
Tune into this webinar to learn five tactics your company can utilize to achieve outstanding email marketing marketing.
Tags : vocus, marketing software, pr software, email marketing, email marketing roi, open rates, deliverability, email engagement
     Vocus
By: Monetate     Published Date: Aug 19, 2014
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. But how do you deliver that level of revenue-driving personalization? This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
Tags : subject line, geo-targeting, personalized emails, email strategies
     Monetate
By: Silverpop     Published Date: Feb 04, 2013
Strategies, tactics, videos and worksheets aimed at educating and empowering you to tackle the six biggest digital marketing trends in 2013 and giving you a leg up on the competition.
Tags : digital marketing, email marketing, automation, mobile, user experience, social media, search, optimization, analytics
     Silverpop
By: Adobe     Published Date: Sep 20, 2016
In this webinar, we discuss the strategies and tactics that will help you get the most from your mobile investment.
Tags : adobe, mobile, strategy, experience, loyalty
     Adobe
By: Niara     Published Date: Jan 27, 2016
Download this white paper to learn the must-have tactics organizations can use to quickly detect attacks on the inside and severely limit the damage they can do.
Tags : advanced attacks, attack detection, cybercriminals, perimiter defenses, security breach, learning-based security analytics, security monitoring, behavioral analytics, machine learning, user behavior analytics, user and entitiy behavior analytics, security, it management
     Niara
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