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By: Here Technologies     Published Date: Mar 29, 2019
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. And with nearly all smartphones equipped with geolocation abilities, advertisements can be made location-aware with improved precision for targeting. Understanding location is key to gaining improved insights. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them to provide well-timed and relevant advertising.
Tags : location data, ad tech, location targeting
     Here Technologies
By: BlackBerry Cylance     Published Date: Jul 02, 2018
Matthew Coy, Safelite’s Vice President of Information Technology, is responsible for overseeing all aspects of the company’s IT infrastructure, including selecting, administering, and supporting technology products. The company handles personally identifiable information, including credit card information and insurance data collected from several sources, and must comply with insurance industry regulations and the Payment Card Industry Data Security Standard. Safelite is the target of constant external attacks. The organization experienced ongoing security issues stemming from infected software, drivebys and other malicious downloads. According to Matthew, “A lot of malware and email viruses were making it through the environment, all bypassing our email security and AV.” Not only were the security controls ineffective, the previous AV platform required nearly 150 hours per week to manage. Matthew knew Safelite needed to make a change, and fast. Having worked with Cylance® at two previous companies, he was confident CylancePROTECT® could significantly improve Safelite’s endpoint security. Read the full case study to learn about the results Cylance was able to deliver.
Tags : safe, lite, cybersecurity, data
     BlackBerry Cylance
By: Clustrix     Published Date: Oct 08, 2013
This whitepaper outlines new database technologies that are helping advertisers remove bottlenecks that slow down applications, improve functions such as ad segmentation and targeting based on up to the minute campaign performance and give agency clients instant access to smart data.
Tags : technology, clustrix, online advertising, real time bidding, database, analytics, smart data, applications
     Clustrix
By: Oracle     Published Date: Jan 15, 2014
The latest IT tools and techniques can bring benefit to policy implementation in Government, as well as to administration and operations. This new role for IT can not only speed up the implementation of policy changes, but enable more effective targeting of those policies. This paper explains how. Oracle provides standard COTS software that can do this, and how such solutions have already been proven in Government Ministries.
Tags : oracle, government, cots software, smarter policy implementation, government ministries
     Oracle
By: InsideView     Published Date: Aug 17, 2015
Whether you’re a marketer, a salesperson, or otherwise contributing to revenue growth, learning a few social selling techniques will help you fill your deal funnel with more–and better–leads. But it’s not as simple as creating a few tweets and browsing through LinkedIn. Put social media at the core of your lead-to-revenue process and get real tips you can use to grow revenue in our webinar, “5 Steps to Using Social Selling to Fill Your Funnel.” This short 30 minute webinar will show you how social selling will help you: Find the best targets Recognize “I’m ready to buy” signals Uncover relevant, real-time insights
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     InsideView
By: IBM     Published Date: Apr 18, 2017
Master data management (MDM) programs provide ways to ensure that data is consistent in different systems throughout an organization, but poorly managed initiatives are large and complicated affairs. This handbook will provides practical advice on how to develop and implement successful MDM programs that can pay big business dividends. Discover expert advice on: - Strategies and tactics for effective MDM processes - The technology considerations that should be factored into project plans - The ramifications of incorporating pools of “big data” into MDM efforts - And more
Tags : data management, data system, business development, software integration, resource planning, enterprise management, data collection
     IBM
By: IBM     Published Date: Apr 18, 2017
Companies in all industries can benefit from a master data management program, advises MDM expert Anne Marie Smith. Learn how to enhance yours.
Tags : data analytics, product refinement, business exploration, advanced prototyping, analytics, data preparation, customer support, sales relations
     IBM
By: Juniper Networks     Published Date: Oct 20, 2015
Some tips on how to evaluate and select the right data center network architecture.
Tags : data center, network architecture, enterprise computing, it services
     Juniper Networks
By: Find White Papers     Published Date: May 07, 2008
Learn how leading vendors in the technology space are reaching IT professionals through dedicated email blasts, contextual email placements, co-branded directories, and contextual placements. Reach millions of IT buyers on a cost per lead basis, paying for only the leads that download your research and that fall within your specified target audience.
Tags : fwp, find white papers, directories, white papers, whitepapers, libraries, research, research library
     Find White Papers
By: Juniper Networks     Published Date: Oct 19, 2015
Business and IT leaders are looking to virtualization and cloud computing to deliver unprecedented agility for supporting a wide range of objectives, including cost management, increased mobility, higher application availability, and greater responsiveness to customer-related opportunities.
Tags : network, management, mobility, application
     Juniper Networks
By: Juniper Networks     Published Date: Feb 01, 2016
This new report from TechTarget identifies three specific challenges to overcome: Deploying an integrated suite of security services Closing the gap between intelligence and enforcement Centralizing visibility and management
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     Juniper Networks
By: Juniper Networks     Published Date: Feb 01, 2016
Juniper’s integrated security solutions are known for successfully protecting some of the world’s most demanding mission-critical environments, based on four core criteria from TechTarget: Breadth of capabilities in one solution Mission-critical performance and reliability Threat intelligence: open source and expertise
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     Juniper Networks
By: Box     Published Date: Jun 22, 2018
• In today's ever-evolving world, content management is a moving target. With content flowing from a multitude of places, keeping up with the speed of business requires a content management strategy that's more flexible than traditional Enterprise Content Management (ECM). • As digital transformation forces organizations to rethink their processes, it's never been more important to focus on deploying a platform that works across all of your content so you can get more value out of each asset and protect yourself against technology stagnation. • Check out our ebook, 5 Considerations For Transforming Your ECM Strategy With Cloud Content Management, and learn how to bring your people and information together in the cloud.
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     Box
By: IBM     Published Date: Apr 18, 2017
There are myriad software products, from complete CRM platforms that offer analytics to standalone or add-on software products that focus solely on analytics. There are analytics apps that can be added to your existing CRM platform. Or there’s the option to outsource analytics to a growing number of service providers. “The technologies are changing rapidly. There are a zillion startups offering either new tools or technologies, so it is kind of hard to navigate,”Mike Gualtieri, an analystfor Forrester Research Inc. in Cambridge, Mass., said in a recent webcast on analytics. “There isn’t just one platform that you’re going to need. There’s a whole ecosystem of platforms.” Having the right people on staff who know how to use the technology is equally important, analysts say. Analytics aren’t just for statisticians anymore—they’re used by sales, marketing and customer service teams in daily decision making.
Tags : data management, data system, business development, software integration, resource planning, enterprise management, data collection
     IBM
By: Juniper Networks     Published Date: Feb 01, 2016
According to TechTarget, partnering with the right vendor to modernize your network can benefit business in three ways: Simplify the network to make management more efficient Secure the network for total visibility and control Adopt an open framework for agility and scalability
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     Juniper Networks
By: Juniper Networks     Published Date: Feb 01, 2016
In this paper from TechTarget you will examine: The six key considerations for building security into your architecture The value of an integrated and automated security strategy How the Juniper Unite architecture enables it all
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     Juniper Networks
By: Juniper Networks     Published Date: Feb 01, 2016
Download this TechTarget report and learn how to: Improve operational efficiency Strengthen end-to-end enterprise security Find the right automation solution Deliver bottom-line results
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     Juniper Networks
By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : account-based marketing, new technology, automation, business-to-business, personalized marketing
     AdRoll
By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : account-based marketing, business-to-business, personalized marketing, automation
     AdRoll
By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : account-based marketing, business-to-business, personalized marketing, automation
     AdRoll
By: ServicePower     Published Date: Jul 03, 2007
Technology can prove to be a vital component in the quest for service profitability. However, there is a lot of technology out there targeted at field service organizations which has evolved to the point where its introduction in customer-facing functions can significantly enhance organizational productivity.
Tags : customer experience, customer service, productivity, sales automation, marketing automation, messaging, servicepower, service chain
     ServicePower
By: HERE Technologies     Published Date: Mar 11, 2019
Increasingly sophisticated location technology makes it possible for data scientists to gain a deeper understanding of their target audiences – and how to reach them. Accurate and precise intelligence can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: Radius Intelligence     Published Date: Jun 15, 2015
Marketing technology is the fuel on which modern marketing organizations run. As the marketing technology landscape rapidly expands, CMOs are desperately trying to keep up with an evolving stack. Technology is taking over marketing. Rather than detailing an exhaustive list of available technologies, this will present an overview of the current marketing technology landscape. It will include trends, challenges, and advice to marketing leaders navigating the turbulent and dynamic space.
Tags : predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition
     Radius Intelligence
By: Evariant     Published Date: Nov 08, 2018
Healthcare CRM allow marketers to implement precision marketing techniques to target patients most likely to need a service, align to and improve the patient journey, and engage patients to drive loyalty and retention. Every hospital and healthcare system benefits from a correctly implemented CRM solution as it helps organizations build engaged and loyal audiences. Download this guide to learn to improve your marketing engine through the use of a healthcare CRM.
Tags : healthcare crm, patient acquisition, precision marketing, healthcare consumer data
     Evariant
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