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Performance Brand Advertising: The Audience is the Message


New white paper by SVnetwork CEO Jay Samit highlights how brand advertisers can tap into consumers' motivations and see meaningful ROI for their online ad spending SVnetwork, the Web's largest performance brand advertising network reaching over 80 million consumers every month, has released a white paper called "Performance Brand Advertising: The Audience is the Message." Authored by CEO Jay Samit, the report describes how brands can optimize consumer engagement in social media through performance brand advertising. The paper explains how engagement advertising delivers a lift in overall brand perception and provides brands a unique way of interacting with individuals and the content they publish in social media. By tapping into individuals' motivations, this ad solution provides meaningful value-exchanges at a scale unrivaled by any other ad platform. Alternative advertising methods in digital media such as display advertising cannot deliver the personalization or level of engagement that performance brand advertising delivers. "The millions of consumers on the SVnetwork spend an average of 40 seconds interacting with a brand," says Jay Samit, CEO of SVnetwork. "Performance brand advertising brings real people, not impressions, to the conversation between brands and the audiences they serve." SVnetwork's unique brand advertising platform charges advertisers only when a consumer has engaged with their brand, and some engagements have delivered campaigns with up to 100 times higher click rates than display advertising. SVnetwork revolutionizes brand advertising with a pay-for-performance model that gives brands meaningful ROI for their online ad spending. SVnetwork, which was born from the cause-marketing platform SocialVibe, has delivered campaigns for the world's biggest brands including Visa, Microsoft, Apple, Sony, Disney, Lionsgate, Best Buy, Coca Cola, Kraft, Nestle, and Procter & Gamble. By developing the Web's most cost-effective solution for advertisers to engage consumers, SVnetwork provides scalable distribution for performance brand marketing in digital media.

Tags : social media, advertising, brand advertising, performance, social games, social networking, paid media, earned media

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Published:  Nov 03, 2010
Length:  10
Type:  White Paper