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Selecting an Enterprise-Level Email Marketing Vendor

Silverpop

In the early days of email, online marketers would happily shoot a thousand arrows in the hopes of hitting a lone bull’s eye. But in a channel long since overrun by spam and irrelevant marketing messages, marketers have turned to advanced techniques and technology to ensure their messages are delivered, anticipated and welcomed by recipients.

Tags : email vendors, vendors, email marketing, email management, vendor selection


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Published:  Jan 20, 2007
Length:  19
Type:  White Paper