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Forget the ABC's of Lead Scoring

LeadLife Solutions

If your sales team loves your ABC lead-ranking system because it really works, good for you. However, if your Hot-Warm-Whatever system is leaving the sales team cold, there is a better way. A robust database and campaign management application helps marketing score every interaction by every lead, online and offline, and prioritize leads automatically for appropriate next steps...

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Published:  Oct 20, 2008
Length:  5
Type:  White Paper