> White Papers > Godfrey > Proliferation of Options Requires B-to-B Media Channel Planning
 

Proliferation of Options Requires B-to-B Media Channel Planning

Godfrey

Media Channel Planning is the process of selecting the proper media channels to achieve the desired marketing outcomes. Godfrey believes Media Channel Planning is a critical part of any marketer’s strategic program, and should be an important part of annual planning as well as continuous improvement efforts throughout the program year.

Tags : godfrey, media channel planning, media fragmentation, media lobotomy, b2b marketing media, b-to-b, b2b, business-to-business


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Published:  Oct 24, 2008
Length:  2
Type:  White Paper