> White Papers > Silverpop Engage B2B > How Do You Score? Silverpop Benchmark Study of Lead-Management Practices
 

How Do You Score? Silverpop Benchmark Study of Lead-Management Practices

Silverpop Engage B2B

What happens to the leads your marketing department generates from initiatives such as white-paper downloads, referrals and trade-show business-card drops? According to research firm MarketingSherpa, 12.5 percent are genuine leads, ready or willing to buy and get moved into the sales cycle, while 17.5 percent get discarded right away because they clearly didn’t qualify or couldn’t be verified. Learn more today!

Tags : silverpop b2b, lead management, engagement marketing solutions, emarketing tools, single-message, drip campaigns, engage b2b, b2b database, bounce and unsubscribe, multitrack/multistep campaign, single-message campaign


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Published:  Mar 24, 2009
Length:  7
Type:  White Paper