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Let Customer Feedback Do The Driving and Learn Why.

By: SPSS
SPSS

This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.

Tags : predictive enterprise, spss, enterprise feedback management, efm, customer-driven innovation, crm, customer relationship management, customer experience, consumer behavior, actionable insight, centralized system, feedback programs, push orientation, lifecycle-based approach, customer retention, churn rate, compliance, internal r&d, behavioral data, descriptive data


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Published:  Jun 30, 2009
Length:  11
Type:  White Paper