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Five Ways to Optimize Your Cross-Channel Media Mix: an Analysis of Options

White Horse

One of the biggest dilemmas for marketers today is how to evolve their marketing mix without breaking the bank on testing or sacrificing the predictable results of their established programs. In this Webinar, White Horse provides an overview of cross-channel modeling methods, weighing the pros and cons of each, and presents new tactics for sharpening marketing channel allocation for stronger, more measureable results.

Tags : integrated marketing, cross-channel marketing, digital marketing, digital advertising, marketing strategy, media mix, media planning, interactive marketing


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Published:  Oct 07, 2009
Length:  58
Type:  White Paper