> White Papers > Acquirgy > Are you evaluating PPC software to license? Here's what we learned and how we made our decision.
 

Are you evaluating PPC software to license? Here's what we learned and how we made our decision.

Acquirgy

For 6 months we evaluated leading PPC technology platforms including Marin, Kenshoo, Aquisio, SearchForce, Omniture, Clicable and others. Using a SWOT analysis, we compared their capabilities for small clients, as well as clients spending more than $1 million a month. We also explored their value for both lead generation and ecommerce clients. Topics covered provide actionable recommendations: . What features sound enticing but are really not that important . The real story behind automated bidding algorithms . What to look for in reporting . Why vendors offer free trials, and are they good or bad . The truth about vendor testimonials and accolades

Tags : ppc, acquirigy, ecommerce, lead generation, swot analysis, kenshoo, marin, aquisio


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Published:  Dec 09, 2009
Length:  7
Type:  White Paper