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Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)s

Customer Chemistry

As part of the ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called Customer Lifetime Value (CLV). CLV is “a marketing metric that projects the value of a customer over the entire history of that customer's relationship with a company.”

Tags : marketing, customer lifetime, customer research, customer intelligence, customer relationship management, crm, customer value, customer chemistry


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Published:  Nov 14, 2006
Length:  10
Type:  White Paper