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Explode Six Direct Marketing Myths: Maximize Campaign Effectiveness with Analytic Technology

SPSS Inc.

What if you could use "push-button" technologies to increase your bottom line? This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Learn more.

Tags : spss, direct marketing software, campaign optimization, response rate, roi, segmentation, cluster analysis, customer persona, rfm, testing, prospect profiling, purchase score, postal code analysis, up-sell, cross sell


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Published:  Mar 15, 2010
Length:  8
Type:  White Paper