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15 Trade Secrets of Email Service Providers

Net Atlantic

Net Atlantic's whitepaper, "15 Trade Secrets of Email Service Providers" uncovers the details behind email service providers (ESPs) and their practices. It highlights the differences between an email marketing server and a static web server, the methods used to avoid SPAM, and how ESPs achieve and maintain high deliverability rates. Marketers should know these secrets before embarking on an email marketing strategy, or entering into a deal with an ESP.

Tags : net atlantic, esp, email service provider, deliverability, spam, anti-spam

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Published:  Mar 19, 2010
Length:  11
Type:  White Paper