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ShopTommy.com Dresses for Online Success - OnDemand

ATG, Inc.

ATG Commerce delivered on demand, along with ATG Recommendations'automated merchandising solution, powers a flexible, affordable, easily maintained online store. Tommy Hilfiger worked with ATG to implement an on demand e-commerce platform complete with automated recommendations and merchandising, to deliver a relevant, personalized shopping experience to each customer. With ATG Commerce OnDemand, merchandisers have a state-of-the-art e-commerce platform, and can easily set up catalogs, change price points, and manage promotions. With ATG Recommendations, each shopper sees dynamic, automated product recommendations that match his or her personal needs in each visit. Because the entire ATG solution is delivered on demand, the company had no need to invest in new technology infrastructure or expertise.

Tags : atg, tommy hilfiger, commerce ondemand, automated merchandising, e-commerce, recommendations

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Published:  May 07, 2009
Length:  4
Type:  Case Study