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Creating an Employment Brand that Increases Engagement, Retention & the Bottom Line

CareerBuilder

It's no coincidence that many of today's most successful and admired businesses - Google, Whole Foods, IBM, USAA and UPS, to name just a few - are as widely recognized for their forward-thinking business practices as they are for their reputations as employers of choice. These companies all share one characteristic: A strong employment brand.

Tags : branding, employment, recruiting, careerbuilder, usaa, ibm, ups, employer, branding


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Published:  May 06, 2010
Length:  16
Type:  White Paper