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Web 2.0: Engaging Customer Passion

SDL Web Content Management Solutions

This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.

Tags : sdl tridion, a/b, crm, ecm, web 2.0, social networks, dam, wcm, web content management, multisite functionality


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Published:  Jan 22, 2010
Length:  22
Type:  White Paper